Smaller or emerging merchants might be intimidated by today's business landscape, especially when considering they don't have the resources to outspend larger, more established brands in marketing, or provide rock bottom prices. So how are small merchants expected to draw customers to their local, independent locations?
The best infographics are created when a story comes first. In a completed piece, every data point, piece of copy, and design element should support the story. This does not mean, however, that the story an individual or organization wants to tell will intuitively translate to the infographic medium.