The problem is not the small business owners themselves. In fact, I've watched many small business owners go from sales chump to sales star in only a few months' time. Instead, the root problem is that small business owners are following bad advice.
For busy New Yorkers like John, who refuse to walk more than two blocks for lunch, food trucks that show up right outside the doorstep of their office buildings are as convenient as deliveries minus the tip.
You've connected with a potential client, explained your services, and they seem excited to move forward. They even requested a proposal, promised to review it and get back to you posthaste. Then, nothing.
Sarah first got the idea for Bilingual Birdies while hanging out with her two nieces in a West Village park. She was struck by the number of mothers, babies and nannies speaking a variety of languages around her.
A true advocate, often a highly satisfied customer, can be priceless. Brand marketers love to find people who are so passionate about a product or service that they promote it solely for the sake of helping others, usually without any type of incentive.
The one and only agency in Washington to assist the 28 million American small businesses is the SBA. The agency is charged with managing the single largest economic stimulus program in U.S. history to assist small businesses.
Brian Solis outlines the future of marketing, advertising, and customer relationship management, and offers hints, tips and advice for meeting the challenges associated with operating in a world of shrinking visibility and growing competition.
Even as he suffered his worst season yet with the Phillies, Manuel refused to step down. And when it came time to announce his departure he was adamant in saying that the team fired him. To Charlie, that's better than telling the world that he quit.
I didn't study SEO in college. I'm not an SEO expert, at least I would never tell anyone that I am. I don't perform any black magic or tricks that will bring you millions of hits to your website. But what I can tell you is this...
The start-up world has made a religion of killing the sacred cow: anything that reeks of business-as-usual is frowned upon. Graduating from university? Unnecessary. Cubicles? Please. PowerPoint? Shame on you.
If you choose to see your venture through its transformation from a growing start-up to a professionally managed firm, prepare yourself for a second, equally important, and potentially more challenging transformation.
Since there are a million experts that will tell you how to use social media, I want to focus on something that can truly help your business reach a targeted audience and translate to sales: not Twitter, not Facebook. Blogging.
The worst part of never saying no is that our projects never come to fruition in a way we want them to. And that stinks. Lately there's been lots of arguing and debating about goals, success and leadership, much of it revolving around setting boundaries for ourselves and others.
The Little League World Series starts tomorrow in Williamsport and runs through next weekend. And if you want a few lessons about running a business, check out a few games. Here's what you'll learn about winners.