And what about the effect of a potential UK "recession" on your business? Oh please. Sure, if your business relies significantly on the UK market you could be in for slower times if this recession actually happens (and there's no certainty that it will, just the forecasts of economists that are routinely wrong as often as they are right).
Consumers fast-forward through TV commercials, turn the page on print ads, and skip over pre-roll videos on YouTube. They change the channel on radio ads, are too distracted to notice billboards, and have become so proficient at surfing the web that they can tune out banner ads like it's second nature.
When it comes to customers and late payments, it can be like walking on a tightrope; it may be a delicate situation to conquer, and one wrong step might make the issue worse. After all, they are still your customers. However, lacking that source of valuable cash can create a major cash flow problem, which can have spiral effects to every part of your business.
Whether you've recently launched a new company altogether, or whether you are offering an add-on product or plan to an existing business, it can be extremely tricky to market it effectively. Something new might mean an exciting adventure to come, but it also means starting all promotional campaigns right from the bottom.
During one of my podcasts, Hit the Mic with The Stacey Harris, I was talking to my audience about hiring social media managers. Following that episode I received a lot of questions about specifically hiring someone to help with Facebook Ads