One major industry change that every business owner should be aware of is called EMV. There are two Billion EMV Cards currently issued, according to EMVCO LLC, the corporation that manages these standards. This global standard for accepting credit cards, also known as Europay, Mastercard and Visa, will require all business owners to maintain compliant equipment.
To truly communicate with your audience using social media, you need to listen, think (evaluate), then respond. If it's a question about your business, products, or service from a customer on your social media channel, make sure you're listening to what they are really asking and respond accordingly.