For quite some time we've been reading that small business owners want to expand their teams, but are having a hard time finding the qualified candidates. So here's a question to consider: If the path to your small business is paved with snack foods, will desirable recruits start pounding at your door, wanting to get in?
With Millennials overtaking baby boomers as the largest purchasing generation in the US, it's increasingly important to focus your marketing efforts on this younger demographic. However, marketing to Millennials presents a unique challenge, in that they only care about one aspect of your brand: it's purpose.
There are no guarantees in the world of entrepreneurship, but there certainly are ways to be responsible and professional as you approach a sea of unknowns. As you grow in knowledge and experience, you'll find many different ways to protect yourself and your business ventures from the ups and downs of the world of business.
Whether you've been in business for 10 days or 10 years, whether you've got $10,000 in revenue or $10 billion in revenue, there will be competition in whatever pond you're in. As the pond starts to fill up, even if you're at the top, someone or something is gaining on you to knock you from your perch.