Who says innovation has to be difficult? While game-changing breakthrough technologies and new scientific discoveries tend to hog media headlines, it bears remembering: Evolutionary changes (slight shifts in business strategy or thinking) can often be every bit as powerful as revolutionary advancements.
If you're an entrepreneur, you already know that ideas are one of the most critical factors for your eventual success. The core idea of your business establishes a foundation for your organization, and other ideas about your structure, approach, and new additions give you the potential to increase your momentum.
Email marketing has somewhat fallen out of favor over the past few years, with it's younger, trendier cousin social media growing in popularity. Yet time and again studies prove that reaching your audience via their inbox is still one of the most powerful and cost-effective methods of driving conversions.