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Small Business

Richard Branson: Invite Your Enemies to Lunch

Joe De Sena | Posted 03.19.2015 | Business
Joe De Sena

Life is too short. We are entitled to be human. Sometimes we make mistakes and rub people the wrong way. What defines us is not those who are able to avoid confrontation, but those who are able to deal with it.

44 Taxes I Pay Because I Live in Philadelphia

Gene Marks | Posted 03.20.2015 | Small Business
Gene Marks

In fact, depending on whether you live and/or work and/or run a business in my city, you might be paying as many as 44 different taxes, fees and tariffs every single year -- maybe more!

5 Ways to Save the Soul of the Internet

Vala Afshar | Posted 03.18.2015 | Technology
Vala Afshar

Marketers have gotten "too good" at using the Web to promote their products. Philosopher David Weinberger, a co-author of The Cluetrain Manifesto, warns that we need to be vigilant in order to preserve what the Internet and the Web started out as: a place primarily about connection and not solely about content. He offers these ideas.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part II

Gordy Grundy | Posted 03.18.2015 | Business
Gordy Grundy

In Los Angeles, artist Malakai was bopping through Facebook. His parents know him as Daniel Cabrera but the street knows him as Malakai. He saw a post that David Beebe had taken a position as Vice President of Creative and Content Marketing for Marriott International. Cool. Malakai knows that guy.

The Power of Really, Really, Really Good Titles

Gregory P. Demetriou | Posted 03.18.2015 | Small Business
Gregory P. Demetriou

Unless you're writing for academia you need to capture your reader's eye in a flash or you'll lose him/her in a blink of that very same eye.

Internet Sensations Explain How to Go Viral

Sajeel Qureshi | Posted 03.18.2015 | Small Business
Sajeel Qureshi

Viral marketing is the fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.

5 Ways To Invite Luck Into Your Life

Doug A. Sandler | Posted 03.17.2015 | Small Business
Doug A. Sandler

As I speak to people all over the country, one common message remains clear to me -- most people fail to launch because they are so busy getting ready to launch. Stop analyzing what you think you are about to do and just do it.

How to Dismantle Your Investor Pitch With 5 Easy Phrases

Hank Hanna | Posted 03.17.2015 | Small Business
Hank Hanna

Know what your cost of customer acquisition is and show investors how you can successfully grow you revenue regardless of raising capital. And don't use the term "conservatively" when estimating a value that is obviously and grossly overblown.

The Day That Changed My Perspective on Entrepreneurial Success

Tamara Holder | Posted 03.17.2015 | Small Business
Tamara Holder

A short time after I had sat at my desk, I heard a familiar sound, signaling that I had received a new message. It was from my supervisor. We needed to have an impromptu meeting. Assuming it would be nothing but a quick pop in, I immediately headed to that familiar office, took a seat and we got right to it. Thirty minutes later, I was in tears.

The Case For Connection

Tamara Romeo | Posted 03.17.2015 | Small Business
Tamara Romeo

Social media, in all of it's various forms, provides ways to build relationships with people in your extended network. For those of us who have businesses of our own, it's also a way to build your brand, communicate your purpose, showcase your unique differences, and sometimes, Lord forbid, even have a little fun.

How the Peace Corps Helped Me Become an Entrepreneur

Kate Solomon | Posted 03.16.2015 | Small Business
Kate Solomon

I am grateful for my experience in Paraguay, and how it gave me confidence and taught me about hard labor, kindness, independence and forced me to be a self starter. With all this on my side, I hope I have many years of "risk bearing" ahead.

The Reason Why Your Business Is Still In The Technician Stage

Dr. Tiffany D. Sanders | Posted 03.16.2015 | Small Business
Dr. Tiffany D. Sanders

What prevents small business owners from operating as visionary entrepreneurs who hire the right people and implement processes so their company can run like a well-oiled machine?

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part I

Gordy Grundy | Posted 03.18.2015 | Business
Gordy Grundy

Content Marketing demands great skill and subtlety. I am grateful when Pillsbury offers me a new recipe, but helpful tips on cleaning the bowl are too much. Like a progressive parent hovering over their only child, Content Marketing is a delicate balance of good advice and harassment.

Send Better Emails Using These 7 Data-Backed Tips [Infographic]

Jonathan Long | Posted 03.13.2015 | Small Business
Jonathan Long

One of the most effective forms of online marketing, email marketing, is constantly evolving. As a small business owner you need to stay current with the trends in order to fully maximize the effect of your email campaigns.

8 Ways to Still Have a Life While Working Long Hours

Kim Garst | Posted 03.13.2015 | Business
Kim Garst

There are ways, however, to make sure work stays at work. This post will go over eight ways to cut down on work, be more productive while you are at the office, and to really enjoy the free time you do have!

Yoga at Local Shops Builds Business and Community

Lauren Coles | Posted 03.12.2015 | Healthy Living
Lauren Coles

If you are a business looking to offer yoga into your space, go to another shop's yoga event for inspiration. Find a yoga teacher or yoga company that you trust, and collaborate on creating an event to remember. When local shops offer yoga in their space, they welcome new faces and build a strong community.

10 Rules of Fighting

Dr. Shannon Kolakowski | Posted 03.11.2015 | Healthy Living
Dr. Shannon Kolakowski

The workplace often brings out conflict. When you are passionate about your work and good at your job, you're not always going to agree with everyone. In fact, conflicting viewpoints are part of what makes a workplace creative and productive. But conflict doesn't have to ruin your day or damage your relationship with your colleagues.

How to Save 10 Hours a Week on Content Marketing

Sajeel Qureshi | Posted 03.12.2015 | Small Business
Sajeel Qureshi

Content marketing is incredibly time-consuming! You know blogging, doing videos and infographics can help you win more business, but who has time for all that when there are other fires to put out!?

Is SEO or PPC Right for Your Business? Ask Yourself These 3 Questions

Ian Mills | Posted 03.11.2015 | Small Business
Ian Mills

Often SEO and PPC are approached with separate strategies. And while they are dissimilar in many ways, it is still important to remember that they are part of the same domain: search.

Why Companies That Know Their Ideal Customer Grow Fast

Alex and Cadey Charfen | Posted 03.11.2015 | Small Business
Alex and Cadey Charfen

What your company offers and the way it operates will make it very easy for some people to work with you, but much harder for others.

Using Formalized Referral Systems to Grow Your Sales

David Finkel | Posted 03.11.2015 | Business
David Finkel

Here are six specific referral systems you can use to grow your sales, increase your cash flow, and build up your business. These ideas are for any business with an existing customer base who feel strong and positive about the value they got from your company.

5 Secrets of Mind Blowing Tantric Entrepreneurialism

Jeff Steinmann | Posted 03.11.2015 | Small Business
Jeff Steinmann

Too often, we believe that business has to be boring, stuffy and confined to the daytime, so we can spend our evenings doing what we are really passionate about. As Aprille showed us, your business can be filled with the same passion and excitement as a good old-fashioned roll in the hay.

Get Smart: Five Ways to Work Smarter, Not Harder

Nellie Akalp | Posted 03.10.2015 | Business
Nellie Akalp

Over the past year, I have been making a concerted effort to improve my work habits as a way to improve both my productivity and well-being.

7 Things Self-Made Millionaires Do Differently

John Bowen | Posted 03.10.2015 | Small Business
John Bowen

Why do some entrepreneurs soar to the highest heights while others plummet like a lead balloon? If you think there is no single reason for success or failure, you're right. There are, in fact, seven of them.

5 Stages of the Human Resources Life Cycle in Need of Improvement

Margaret Jacoby | Posted 03.10.2015 | Business
Margaret Jacoby

Like many other areas of life and business, human resources has a unique life cycle. However, instead of focusing on the biological aspects of development, the HR life cycle involves the stages employees go through and the role HR takes on during those stages.