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Small Business

6 Ways Small Businesses Can Effectively (and Cheaply) Prevent Shoplifting

Diana Mackie | Posted 03.04.2015 | Small Business
Diana Mackie

Some of the fastest growing and most successful brands out there have recently employed innovative tactics to discourage shoplifting, largely harnessing the power of consumer psychology.

Business Innovation: What Market Leaders Can Learn From Video Games

Scott Steinberg | Posted 03.04.2015 | Business
Scott Steinberg

Video game makers are constantly forced to reinvent their products, services and even core value propositions on a regular basis. Consumer products makers, manufacturers, retailers and businesses in virtually any category would do well to follow their lead.

10 Tips to Lower Your Exposure When Using Independent Contractors to Staff Your Company

David Finkel | Posted 03.04.2015 | Business
David Finkel

Every business owner should at least consider using independent contractors in some fashion in her company. Here are 10 concrete suggestions to help you avoid the most common pitfalls of using independent contractors so that you can protect your company.

Entrepreneurs: Jeff Davis, Creator of Criminal Minds & MTV's Teen Wolf

Johnathan Cardillo | Posted 03.04.2015 | Entertainment
Johnathan Cardillo

I started writing screenplays while I was in high school; feature film scripts. By the time I got to LA I had written about 20 scripts. I went to college at Vassar in NY and got a BA in Film Production, then I went to USC for Screenwriting.

The Link Between Personal Development and Professional Success

John Bowen | Posted 03.04.2015 | Small Business
John Bowen

Elrod decided the best route to success was not to try one or two of these strategies, but to commit to all of them. To that end, he created his Life S.A.V.E.R.S. system -- a model that frames six key components of development in digestible pieces that help entrepreneurs get, and stay, on track:

What I Learned About Life, Death and Brian Williams on February 16th, 2015

Ebong Eka | Posted 03.04.2015 | Small Business
Ebong Eka

I've been fortunate throughout my life to minimize the amount of problems in my life while learning from the mistakes and successes of others.

The Social Media Question That Small Business Owners Should Be Asking

Court Cunningham | Posted 03.04.2015 | Small Business
Court Cunningham

Don't feel like you have to create a voice to impress your customers. Treat social media as an extension of your business, and interact with your online followers the same way you talk to clients in-person.

How My Kindergarten Teacher Inspired the Name of Our Family Business

Jessica Katz | Posted 03.04.2015 | Small Business
Jessica Katz

I was sitting on my bed, struggling to keep my eyes open as the sun began to light up the corners of my room. Both of my parents sat down on my mattress and gently broke the news to me. We were surrounded by petal pink walls and dollhouses, but the softness of the room couldn't contain my shock.

The Future Of Your Company Is Now

Gregory P. Demetriou | Posted 03.03.2015 | Small Business
Gregory P. Demetriou

Now comes the challenge: Success has brought you to a point where the old ways of doing things are no longer as reliable as they once were.

Dealing With an Unexpected Financial Blow to Your Business

David A. Dedman | Posted 03.03.2015 | Small Business
David A. Dedman

As a business owner, I know there's nothing quite as stressful as getting blindsided by an unexpected financial blow. And as a business owner, you know you need to prepare. But how? How do you cope with that inevitable cash flow crapper?

Why Moving Back In With Your Parents Can Be A Game-Changing Business Decision

Posted 03.07.2015 | Small Business

Moving home after college is hard for many young adults, but what’s even more difficult is moving home after graduating college plus three years of ...

7 Marketing Tools to Get You Through the Day

Alex Ivanovs | Posted 03.10.2015 | Small Business
Alex Ivanovs

In the perfect world, we would rely on a few apps and tools for spreading the word about our company, and that would bring enough attention by itself, but the reality is that we do need to be creative, and innovative when it comes to putting marketing tools to the test.

How to Be an Effective Communicator in 5 Easy Steps

Lauren Goldstein | Posted 03.02.2015 | Business
Lauren Goldstein

People can sense the disingenuous person miles away. We have that "gut" feeling which, while we cannot explain it, can sway us one way or another. It does not matter what business you are in, the number one way to be an effective communicator and build lasting relationships is to be genuine.

Don't Make My Mistake. Here's What I Wish I Knew Before Starting a Business

Jamilah Corbitt | Posted 02.27.2015 | Small Business
Jamilah Corbitt

I arrived at the stark realization that I wasn't running my business -- my business was running me. My company was in the red and I was drowning.

Give Yourself a Raise: The Big Income Potential of Teaching Your Own Online Courses

Jeremy Sandow | Posted 02.27.2015 | Small Business
Jeremy Sandow

As a business owner (or future business owner), you should always be looking for ways in which you can diversify your income streams.

10 Vital Things Branding Can Do For You And Your Business

Tamara Romeo | Posted 02.27.2015 | Small Business
Tamara Romeo

The truth is, branding is serious strategic business. A good brand doesn't just happen, it's developed with careful focus, deep insightful thinking and lots of creative gusto.

38 Percent of Small Businesses Are Ignoring a Huge Liability Coming in October

Gene Marks | Posted 02.26.2015 | Small Business
Gene Marks

On October 1st, if a merchant doesn't accept a credit card with an EMV chip, and the transaction is fraudulent, then the merchant will be liable for the costs. So merchants need to act... now.

How Your Business Risk Profile Can Impact Your Bottom Line

Patrick Duroseau | Posted 02.26.2015 | Business
Patrick Duroseau

A business risk profile is a rating system that allows management to view -- at a non-technical level -- how the business is currently rated. The data used to develop the rating involves any information available from the critical systems in the business eco-system.

Gartner: Solving The Seller's Dilemma

Vala Afshar | Posted 04.27.2015 | Technology
Vala Afshar

Technology has changed, the buyer and the buyer's journey has changed, the marketing funnel is no longer deterministic and all of this disruption is challenging chief technologists, sales leaders and marketing executives like never before.

How to Stay Focused While Working in a Remote Job

Alex Ivanovs | Posted 02.26.2015 | Business
Alex Ivanovs

Discipline and focus are the two main things when it comes to being your own boss of a work schedule, because distraction and temptation is all around you, even if you think that you're being loyal and honest with yourself.

What Should I Write About? 25 Quick Content Ideas for Social Media & Email Marketing

Julie Niehoff | Posted 04.27.2015 | Small Business
Julie Niehoff

You're not alone. Most people stop and stare at the screen when faced with a blank page or a social post to fill in. Even if you do nothing on this list, I hope it will spark your own ideas.

What Qualities Set You Apart in Business?

Diane Gottsman | Posted 04.27.2015 | Business
Diane Gottsman

Why would someone choose to do business with you? Because you have taken the time, and put in the effort to give them your best self.

It's Time To Grow Your Business

Richard B. Hollis | Posted 04.27.2015 | Small Business
Richard B. Hollis

When you understand your customers and satisfy their needs and you realize you can grow quicker by raising additional capital to expand, you must make the decision of how fast you want to grow and what the competitive threats are if you don't grow fast.

Believe in Yourself: Brush It Off and Keep Moving

Chelsea Berler | Posted 04.27.2015 | Small Business
Chelsea Berler

For most people, seeing is believing. The best advice that I can give on this is to just brush it off and keep on moving. Rejection is part of the process and you will hear a lot of it. The key is to take it and accept it for what it is (which is sheer opinion). After all, convincing is done in the doing.

How to Conquer Your Only Chance of a Good First Impression

Alex Ivanovs | Posted 04.26.2015 | Business
Alex Ivanovs

Have you ever met someone and not have had the need to judge him or her at least minimally to get a better feel of what this person stands for? Many of us do this without ourselves knowing it, though it's such an exposed practice that we do it all the time.