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Small Businesses

5 Basic Local SEO Tips for SMBs With No Budget

Jonathan Long | Posted 04.17.2015 | Small Business
Jonathan Long

As a small business owner you know that you must have a website -- but what good does it do if your potential customers can't find you online?

6 Tips to Increase Social Media Shares

Jonathan Long | Posted 03.26.2015 | Small Business
Jonathan Long

You would love if your blog content received more social shares, right? When your content is shared on social media it introduces a new audience to your brand. Social shares are essentially free exposure and advertising for your business -- use these six tips to help increase the number of social shares your blog content receives.

Annoying Clients -- How Do You Get Rid of Them?

Franziska Iseli-Hall | Posted 03.19.2015 | Business
Franziska Iseli-Hall

If someone sneaks into your tribe who is not a fit, have an open and honest conversation with them (trust your gut on this!).

10 Productivity Hacks Every Small Business Owner Can Benefit From

Jonathan Long | Posted 03.18.2015 | Small Business
Jonathan Long

Running a business is not an easy task -- it can be extremely stressful. You need to be as efficient and productive as possible. Here are 10 productivity hacks to help you kick into gear and come out swinging as we enter Q2 of 2015.

Send Better Emails Using These 7 Data-Backed Tips [Infographic]

Jonathan Long | Posted 03.13.2015 | Small Business
Jonathan Long

One of the most effective forms of online marketing, email marketing, is constantly evolving. As a small business owner you need to stay current with the trends in order to fully maximize the effect of your email campaigns.

Improve Your Online Customer Service With These 5 Tips

Jonathan Long | Posted 03.05.2015 | Small Business
Jonathan Long

These days, the average consumer isn't going to call your business for customer support -- when they have a question or an issue, they are going to visit your website or reach out to your company through social media.

Get New Clients: Overcoming the "Money Excuse"

Kim Pisolkar | Posted 03.05.2015 | Small Business
Kim Pisolkar

When a prospective client declines to work with you because of money, the reality is that they don't view your services as an investment in themselves and their goals. They don't see how working with you will deliver added value, so they view your services as an expense they can do without.

4 Reasons Your Business Should Consider AdWords Paid Search Marketing

Jonathan Long | Posted 02.20.2015 | Small Business
Jonathan Long

If you haven't given paid search a try yet or if you are on the fence still then take a minute to read through the follow four reasons that your business should start an AdWords campaign.

Voting Pink: How the Female Economy Can Change the World

Monique Svazlian, CPCC | Posted 02.19.2015 | Impact
Monique Svazlian, CPCC

Since the feminist movement began, the power and position of women has changed drastically. Today, women not only make up 51 percent of the population, they also influence 85 percent of all consumer spending in the U.S.

SBA Launches Online Matchmaking for Small Business Loans

Administrator Maria Contreras-Sweet | Posted 04.13.2015 | Small Business
Administrator Maria Contreras-Sweet

If there's broad agreement that small businesses are the engine that powers the American economy, shouldn't it be easier to fuel the tank?

How to Use Visual Content to Trigger More Engagement [Infographic]

Jonathan Long | Posted 04.12.2015 | Small Business
Jonathan Long

Images and visual content attract more social shares, but they also engage your customers, potential customers, and website visitors -- causing them to stay on your website longer.

Increase Business Blog Traffic With These 5 Tips

Jonathan Long | Posted 04.05.2015 | Small Business
Jonathan Long

A lot of businesses will publish blog content that rivals advertisements. Give you helpful free information on your blog and your audience will appreciate it. This helps to build a relationship based on trust. Consumers are going to return to blogs that aren't constantly jamming offers down their throat. Focus on providing value and the leads and sales will follow naturally.

Time Management Isn't the Answer

Mary Albright | Posted 04.05.2015 | Small Business
Mary Albright

How many times have you heard that the secret to success is, "You need better time management skills?" It's not uncommon advice in any sphere. You may have even thought about it yourself.

5 Areas of Focus Your 2015 SEO Strategy Must Include

Jonathan Long | Posted 03.30.2015 | Small Business
Jonathan Long

A search engine optimization strategy that isn't constantly adjusting is destined for failure. While there is no "one-size-fits-all" solution when it comes to SEO, here are five areas of focus that can help improve your overall search visibility campaign.

Health Insurers' Stock Soars as They Dump Small Business Customers

Wendell Potter | Posted 03.28.2015 | Politics
Wendell Potter

Among those who apparently have not yet benefited much at all, at least so far, are owners of small businesses who would like to keep offering coverage to their employees but can no longer afford it. They can't afford it because insurers keep jacking their rates up so high every year that more and more of them are dropping employee health benefits altogether.

12 Online Marketing Blogs Every Small Business Owner Needs to Read

Jonathan Long | Posted 03.22.2015 | Small Business
Jonathan Long

Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.

5 Peaceful Ways to Protest Police Brutality in 2015 and Beyond

Ama Yawson | Posted 03.16.2015 | Black Voices
Ama Yawson

For many of us, 2014 was an emotionally devastating year because of the seemingly continuous news stories of unarmed citizens falling victim to lethal police brutality. Many of us protested in 2014 and yet have not yet seen the change that wanted. So what are we going to do about it?

Michael Madigan Shifts on Comptroller Succession

Matthew Dietrich | Posted 03.10.2015 | Chicago
Matthew Dietrich

After weeks of discussion about what to do with the now-vacant Illinois comptroller's seat, House Speaker Michael Madigan has now said he supports the idea of a special election. This opinion comes after he previously stated he would support a four-year appointment by Gov.-elect Bruce Rauner.

Fewer And Fewer Children Are Playing The Piano, And Music Shops Are Suffering

AP | DAVID PITT | Posted 01.02.2015 | Arts

BETTENDORF, Iowa (AP) — When Jim Foster opened his piano store 30 years ago, he had 10 competitors selling just pianos. When he closed Foster Famil...

A Waikiki Institution Struggles To Survive

The Huffington Post | James Cave | Posted 01.03.2015 | Travel

If you've ever stayed in Waikiki, you've probably bought a lei from Aunty Bella or her family. Set in the heart of the tourist mecca -- amidst the lux...

5 Tips for Using PR to Grow Your Business

Miranda Marquit | Posted 02.26.2015 | Small Business
Miranda Marquit

If you are a small business that is weighing the advantages of advertising versus public relations, there are some compelling reasons for making PR a cornerstone of your organization's strategy of growth. This might even include shifting some of your advertising resources to your PR efforts.

8 Tips to Help Convert Your Leads Into Sales

Jonathan Long | Posted 02.22.2015 | Small Business
Jonathan Long

The majority of your leads won't automatically convert into sales by simply being sent through your conversion funnel. It will often require additional help to produce the conversion. Here are eight tips to help your business convert more leads into sales.

5 Things Your SEO Strategy Needs to Focus on Entering 2015

Jonathan Long | Posted 02.17.2015 | Small Business
Jonathan Long

Yes, it is that time of the year again when everyone starts to predict what SEO will look like in the coming year. Google's algorithm is constantly changing. There are public updates as well as refreshes and tweaks that occur on a regular basis.

5 Mistakes New Online Businesses Need to Avoid

Jonathan Long | Posted 02.07.2015 | Small Business
Jonathan Long

Offering your products or services online can introduce your business to a worldwide audience and contribute to exponential growth.

Small Business: The 'Neglected Middle' Of Climate Change

Daniel Hill | Posted 02.07.2015 | Green
Daniel Hill

Individually, a small business might use less energy than a 50-story office building. But cumulatively, small businesses in the U.S. alone contribute roughly $60 billion in annual energy costs and nearly half a billion metric tons of annual carbon emissions each year. That's equivalent to powering half the homes in the U.S. every year. Now consider the number of small businesses across the world, and the environmental impact becomes significant.