On Monday night we celebrated HuffPost's 10-year anniversary with a party at the Gramercy Park Hotel in New York City. And since HuffPost and Goldman Sachs have partnered for nearly three years to spotlight solutions around the world, we had a conversation about what we've learned and what's in store for the next 10 years. Here is a lightly edited transcription of our conversation.
You would love if your blog content received more social shares, right? When your content is shared on social media it introduces a new audience to your brand. Social shares are essentially free exposure and advertising for your business -- use these six tips to help increase the number of social shares your blog content receives.
A lot of businesses will publish blog content that rivals advertisements. Give you helpful free information on your blog and your audience will appreciate it. This helps to build a relationship based on trust. Consumers are going to return to blogs that aren't constantly jamming offers down their throat. Focus on providing value and the leads and sales will follow naturally.
Among those who apparently have not yet benefited much at all, at least so far, are owners of small businesses who would like to keep offering coverage to their employees but can no longer afford it. They can't afford it because insurers keep jacking their rates up so high every year that more and more of them are dropping employee health benefits altogether.