By now, we have all heard of the "legendary" new Apple Watch. But will it really be that legendary? Ingenious marketing and even more groundbreaking products have allowed Apple to build a brand that carries an aura that consumers trust.
Don't look to this first wave of wearables for much that changes how journalists do their jobs gathering news. Coming next, however, are things such as a wrist-launched personal drone and jersey-mounted sports cameras that could open up whole new editorial approaches.
Apple will not own the wearable market. What Apple will do is launch wearables into the mainstream globally and, in doing so, start yet another revolution that will once again change how we live, work, and play.
The latest and best smartwatches have started to move away from their bulky, digitized roots, packaging cutting edge connected features inside classically contoured cases. Here are five stylish smartwatches that successfully pull off both sleek looks and functional connectivity.
The most impressive thing about Apple's iPhone 6 launch event was not the hardware, software or the company's fantastic ecosystem. It wasn't Apple Heath or even Apple Pay. It was Apple's clear and well-executed strategy.