For some that are struggling just to get by, it can be the only way the business manages to pay employees and keep the lights on. For others with a little more of a safety net, a big tax refund is a major opportunity.
This report highlights the optimism many small businesses have as 2015 begins. With the economy gradually improving, SMBs have a prime opportunity to reach out to new consumers and convert them into return customers who will continue to buy from them for many years.
The technology that most people carry in their pockets in the form of a smartphone makes it increasingly easy for them and their employers to participate in the 5 major trends we see impacting the SMB workplace in 2015.
By setting goals, considering the bottom line and taking small steps throughout the year (versus a once-a-year canned food drive), SMBs can make a huge impact on the larger community while creating goodwill (and profits) for their own companies.
It's important to strike a balance. Yes, Amazon is good for reaching a broader audience, but it can't be the exclusive model you use to market and sell your product, especially when it's clear they aren't operating in your favor.