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(VIDEO) Keeping Programmatic Operations at Agencies, back in Vogue: SMG's Bertozzi

Andy Plesser | Posted 03.21.2016 | Technology
Andy Plesser

In a world of abundant ad-tech superpowers, many newly-empowered advertisers have begun to wonder if they couldn't take on some of the traditional fun...

(VIDEO) Programmatic Can Modernize Performance Marketing: SMG's Bertozzi

Andy Plesser | Posted 03.15.2016 | Technology
Andy Plesser

As a discipline, performance marketing is both the ultimate in efficiency and on a worrying path. But the tactic, in which buyers pay only for measura...

(VIDEO) Data Will Set Context Free: SMG's Scheppach

Andy Plesser | Posted 11.25.2016 | Media
Andy Plesser

Advertisers are getting excited by the possibilities for super-targeted TV marketing promised by new ad tech platforms. In fact, to many, it looks li...

(VIDEO) Addressable TV Needs Operator Data, SMG's Steve Murtos

Andy Plesser | Posted 10.16.2016 | Technology
Andy Plesser

While the technology to deliver television advertisement  to a specific household via the cable box is now viable, the growth of the emerging medium...

[VIDEO] SMG's CEO Desmond on Business Success: "Be Humble and Listen"

Andy Plesser | Posted 09.10.2015 | Business
Andy Plesser

Riding the crest of a wave is a pretty good feeling. But the bigger lessons can come from falling off and hitting the bottom. Many a business guru is...

(VIDEO) Three Biggest Ad Trends by SMG CEO Desmond

Andy Plesser | Posted 06.18.2015 | Media
Andy Plesser

CHICAGO -- What are the biggest and most exciting trends affecting advertising and communication today? Mobile, quicker time to sale, and the fusion o...

(VIDEO) To Find Success, "Embrace Failure," Laura Desmond Urges

Andy Plesser | Posted 06.15.2016 | Business
Andy Plesser

CHICAGO -- Embrace failure. It's often possible to learn more from mistakes and pitfalls than from victories. That's the advice of Laura Desmond, CE...

(VIDEO) More Data Needed For Personalized Ads: SMG's Lichtenberg

Andy Plesser | Posted 02.14.2015 | Media
Andy Plesser

CHICAGO -- Digital ads can begin to reach individual consumers with specific messages based on unique characteristics - but only if computers know eno...

Tech Means 'Creative Renaissance' for TV: SMG's Scheppach

Andy Plesser | Posted 02.06.2015 | Business
Andy Plesser

CHICAGO -- The internet may have displaced newspapers, magazines and radio in many consumers' lives. But advertising execs - even those from technolog...

(VIDEO) 'Addressable TV Will Take Off In 2015': SMG's Scheppach

Andy Plesser | Posted 01.24.2015 | Media
Andy Plesser

CHICAGO - In 2014, TV began learning the targeting tricks that digital media have deployed for years. In 2015, those techniques will kick in to high g...

(VIDEO) Mobile, Twitter Marketing Can Amplify TV Ads, SMG's Hocking

Andy Plesser | Posted 11.04.2014 | Media
Andy Plesser

LONDON -- When brands use mobile advertising or Twitter advertising, they can amplify their media spend and ROI, says Richard Hocking EMEA director ...

(VIDEO) SMG Eyes Virtual Reality Tech, Dynamic Storytelling

Andy Plesser | Posted 09.07.2014 | Technology
Andy Plesser

CANNES, France -- New innovations in video technology are enabling more dynamic forms of storytelling, says Jon Anselmo, Head of Innovation at Starcom...

Media Agency SMG Lets its Brands Run Publisher Content via New Platform

Andy Plesser | Posted 03.11.2014 | Media
Andy Plesser

LAS VEGAS -- Branded content is hot in marketing land. Now Starcom Mediavest Group (SMG's) is saving brands the trouble of creating their own content ...

SMG Launches New Unit for Cross-Platform Design, Content

Andy Plesser | Posted 01.23.2014 | Business
Andy Plesser

As part of its evolution to become a cross-screen media agency, Starcom MediaVest Group launched a new unit this week called Zero Dot, devoted to consult and create brand experiences and content across platforms.

'The Crazy Ones' Loves 'Buffy' References

The Huffington Post | Chris Harnick | Posted 11.01.2013 | TV

"The Crazy Ones" loves making meta "Buffy the Vampire Slayer" references. The new CBS comedy starring Robin Williams and Buffy Summers Sarah Michelle...

Amy Lee

Sarah Michelle Gellar Plays Messed-Up Twins In 'Ringer' | Amy Lee | Posted 11.15.2011 | Home

Sarah Michelle Gellar still knows how to die in style. In her new CW series, "Ringer," Gellar plays Bridget, a haunted young woman with a history o...

Problem At The Bears Game? Text Soldier Field Security

Chicago Sun-Times | Dave Newbart | Posted 05.25.2011 | Chicago

The Bears say they're getting 20 to 30 text messages a game from fans, under a new system put in place this season that lets fans text security at gam...