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Smokey Bear

Bring it in for a #SmokeyBearHug

Smokey Bear | Posted 10.08.2014 | Green
Smokey Bear

've been "prowlin' and a growlin'" for 70 years now and sometimes you forget to take stock of the world around you. It's easy to think that what's here now will be here tomorrow, but it doesn't just happen. It takes you. Only you.

This 1970s Smokey Bear PSA Is The Stuff Of Nightmares

Posted 10.23.2013 | Fifty

The friendly, trustworthy bear that reminds you to put out campfires just pulled a fast one on us -- and we're spooked. In fact, after watching this 1...


Smokey Bear | Posted 10.09.2013 | Green
Smokey Bear

I turn 69 years old today! Sixty-nine years of wildfire prevention messaging and awareness, waving at parades, standing guard at campsites, showing people how to douse a campfire and even giving out #SmokeyBearHugs.

Bear in Space

Smokey Bear | Posted 10.09.2012 | Green
Smokey Bear

2012-08-09-Screenshot20120809at8.31.16AM.jpgBesides everyone doing what they can to help prevent human caused wildfires, we just got some extra help from NASA right here on Earth and from space.

Astronaut's Surprising Pick For Next Space Crew Mascot

AP | Posted 06.25.2012 | Science

STAR CITY, Russia — An American astronaut heading to the International Space Station has chosen Smokey Bear as his crew's mascot. NASA astronau...

My Birthday Wish

Smokey Bear | Posted 10.09.2011 | Green
Smokey Bear

Since I first appeared, many people have helped me reduce the number of acres burned by wildfires from about 22 million in 1944 to an average of 6.5 million today, but my work isn't done yet. I still need your help.

The 8 Most Iconic Public Service Ads

Posted 05.28.2011 | Media

Everyone knows that advertising has long been used to influence society -- particularly around consumption of goods. But advertising has also been use...