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Weak Slogans Weaken Your Brand

Ira Kalb | Posted 10.04.2016 | Business
Ira Kalb

Slogans that do not help the market understand what companies do or what makes them unique are largely ineffective. Even worse, if they make hard to believe claims, they can cause prospective buyers to not trust the company. Once trust is gone, sales and profits head south.

Smucker's Unveils Bacon-Flavored Maple Syrup

Posted 08.13.2012 | Home

Has the bacon trend come full circle? Smucker's is now offering a new flavor, maple bacon flavored syrup. On its website, the company explains that...

Compassionate Capitalism: America's Easy Button?

Stuart Muszynski | Posted 03.18.2012 | Business
Stuart Muszynski

To have a useful debate about America's economy, we need to be able to freely discuss these issues without being branded as unpatriotic or disloyal to our nation or any political party.

Peanut Butter Price Jumps After Worst Peanut Harvest In 30 Years

The Huffington Post | Tara Kelly | Posted 12.10.2011 | Home

If you thought living on peanut butter and jelly sandwiches could get you through the recession, think again. The sandwich spread is seeing a major pr...