We forget that royals used to stand for hours posing for paintings of themselves to be hung in their home for all their guests to see. Now that we can do it instantly and often, we act like the worst thing someone can do is take a minute out of their day to show their face on social media.
The Snapchat audience, from teenagers to young adults, can and will spend on pornography, as they have proven many times over. Perhaps Snapchat should do themselves a favor and rebrand Snapcash to what it should have been called in the first place: Snapsex.
Digital parenting isn't for sissies. Nothing's prepared us for Kik, Yik Yak , Vine, Ask.fm, Whisper, Secret, Instagram, Omegle, Tumblr or whatever other social media app lurks in the mind of the barely-adult person who's about to create it.
Is there a difference between disruption and transformation? Between shaking up a business sector (I'd say "business model," but that is proving to be less and less true) and transforming society? Between monetizing fabulous enablement and actually changing people's lives for the good?
That's right, the app that was once used primarily for nude photos wants to be a legitimate source for news. Snapchat has negotiated some kind of contract that makes it exactly that: a useful source for easy to consume news content.
It is 2015 and millennials are only spending more time on their mobile devices and consequently spending more time on popular social media apps. It's always entertaining to see how older folks perceive newer technology targeted towards teenagers.
The second wave of media is here, and it is here to be our cyber public forum. We can read, watch, or listen to news pieces and then comment on and share them in a vocal way, making us all better-informed global citizens who can, in turn, choose to act.
Snapchat is becoming a very complex, deep product. They initially rocketed because there was no faster, more lightweight way of sending a photo. Now their new content channels are hard to find all the way to the right of the app.
The Internet and subsequently social media was born out of a desire for humans to connect and collaborate with one another, whether it's adding content to someone's website or creating YouTube videos together.
The successful convergence of context, content and targeting involves moving away from traditional segmentation, that forces people into static buckets, and towards technology that gets to know people better. This will seriously impact how marketers think about their customers and audiences.