FIFA, the governing body for World Cup soccer, is reviewing Suárez's actions and likely will issue a suspension for this outrageous assault. But the real question is what should or what ought Uruguay do?
This year's World Cup is not just about soccer -- at least not as far as the Middle East and North Africa is concerned.
The group stage match between USA and Portugal was a roller coaster. Naturally, I started seeing parallels between World Cup soccer and the challenges that companies face in growing their businesses.
These fan mementos aren't of the zany variety displayed so often at the sporting event. Rather, they represent competing political persuasions regarding the Persian motherland and for what they want Iran's jerseys to signify.
It's 110 degrees in the desert. Driving, I stare out at the desolate, barren landscape thinking this is how I feel -- after Italy's game against Uru...
As we find ourselves in the middle of global World Cup fever, I can't wait to see what brands have in store to continue to engage consumers, and what country will take home the cup.
In the face of such promises and threats, it makes no sense to be optimistic or pessimistic: We are not spectators of the world in motion, but players. Only spectators may be content with being optimistic or pessimistic. As for players, they are neither the one nor the other at all times. They play.
After 48 hours in the psychiatric ward, you get home just in time to see Michael Bradley score the winner against Germany causing a blackout drinking session that lasts for days and you wake up inside a Berlin nightclub wondering how you got there and why your socks don't match.
Paul was an English-born octopus who led a relatively sedate aquatic life in an aquarium in Oberhausen, Germany, until he became an instant worldwide celebrity when he started correctly and consecutively predicting the outcome of all of Germany's 2010 World Cup matches.
The Iranian team's performance so far with its 0:0 draw against Nigeria in its first World Cup match in which it was not defeated in its first tournament game as well as the encounter with Argentina, has spared Mr. Rouhani and his government being blamed for another failure.
It's not just soccer fans whose football fever soars during a World Cup. So does that of militant Islamists and jihadists with deadly consequences. Scores of fans have been killed since this month's kick-off of the Cup in attacks in Iraq, Kenya and Nigeria.
Will the excitement over the first round victory by the U.S. and its continued success be a game-changer for the future of the MLS?
As the game gets underway, the announcers comment on the sportsmanship demonstrated by the players, which is a far cry from the image most Westerns have of Iranians. The perception that was formed at the height of the hostage crisis in the late 1970s, is still present today.
Brazilian top brass are panicking: it is widely believed that only a sixth World Cup championship will persuade citizens that hosting the event was worth the trouble and expense, buttressing national pride and confirming Brazil as the country of futebol.
Although soccer has lagged behind other sports, such as baseball and basketball, in making broad use of data and analytics, the 2014 World Cup brings up numerous examples of data making an impact on many different aspects of the game.
Does football's grip on our nation's collective heart wane a bit as another type of fútbol grips the nation through the World Cup?