All good things must come to an end. And sadly, we're nearing the end of the golden age of organic reach. But there is saving grace. And that hope rests in social advertising.
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The actual street and the digital version of it are now intrinsically linked and often if you see new occurrences of street art it takes just a bit of...
What separates social media from previous ad platforms is the tremendous amount of collateral data it produces. It allows for the analyzation of conversations that lead to actions, not just the results.
Last year, businesses began recognizing the social space as a place for two-way communication, not just a type of media. Here are a few important trends for businesses to watch as we move into 2013.
I'm of the opinion that there's a better way to engage people on their phones than taking a billboard (a 70-year-old marketing technology) and shrinking it down to fit a four-inch screen.
Consumers want a place where they feel special and can connect with like-minded people. Brands want to own the relationship with the fan and incentivize them to take certain actions.
This post is part of a new series from HuffPostTech that will profile a different social startup--from apps to services to websites--every day. Want t...
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