A company's charitable initiatives may have an impact, but that doesn't mean customers don't also care about other issues that may be harder for a company to address. Reputation, loyalty and transparency are more nuanced and I see companies getting more comfortable with the "risky" issues they once tried to avoid discussing openly.
According to a recent report by SFI, the total assets under management with a sustainable or responsible investment mandate is approximately 18 percent worldwide. This reflects a 929 percent increase since 1995. Investors are not only looking to eliminate negative impacts from their portfolio, they now want to make a positive impact with their dollars.