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Social Influence

The Right Content Can Make You Buy a Bundt Cake Pan...When You've Never Made a Damned Bundt Cake

Molly Reynolds | Posted 05.26.2016 | Business
Molly Reynolds

I usually end my work day around 8:00 PM and go through a very specific ritual to unwind -- a ritual that usually involves having a glass of wine and reading the "Life" section of Buzzfeed.

How to reach out to influencers and thought leaders in your field

Margaret Olatunbosun | Posted 03.10.2017 | Business
Margaret Olatunbosun

It is most writers, freelancers, coaches' dreams to be able to post pictures of themselves and their favorite entrepreneurs on Instagram. You want to ...

How Storytelling Can Change the Way We Do Business

Swati Joshi | Posted 02.01.2017 | Business
Swati Joshi

Increasingly adopted by successful executives and industry leaders, the art of storytelling is nowadays even being taught to the broader corporate world, to help them win more clients and close more deals.

The Importance of Spelling in the 2016 Election

Jennifer Grygiel | Posted 01.19.2017 | Politics
Jennifer Grygiel

Social media data is front and center in our national debates, but few understand how these share of voice charts are calculated. Twitter and Google use keywords to filter the data, but if the keywords are not inputted correctly, the share of voice will not be accurate.

Emo Kylo Ren Has Eclipsed Hot Topic

Jennifer Grygiel | Posted 01.11.2017 | Media
Jennifer Grygiel

The latest Star Wars movie, The Force Awakens, is a golden goose. Everything in its path has turned to gold, including Twitter parody accounts. Emo Kylo Ren, @KyloR3n, is officially now its own blockbuster.

The Business of Social Influence

JD Gershbein | Posted 10.21.2016 | Business
JD Gershbein

Moving information within online communities is at the heart of marketing today. As networks expand, and more content is shared, new engagement patterns have emerged.

9 Ways to Strengthen and Protect Your Online Credibility

Chester Goad, Ed.D. | Posted 08.20.2016 | Business
Chester Goad, Ed.D.

You may not realize it but if you are engaged in social media you are building a reputation. In fact you are quite possibly building one that will last a lifetime.

The American Bystander

Maura Dickey | Posted 08.21.2016 | Politics
Maura Dickey

I want to be like the man on the subway who told the operator about the woman's seizure, because as soon as he did, people followed suit and offered help. We have the power to choose whether to justify passivity or actively decide to do the right thing, and as a society I believe we ought to break free from our psychological tendency to just stand by.

The Perils of Adolescence

Wray Herbert | Posted 04.29.2015 | Science
Wray Herbert

For decades the common wisdom of parenting manuals was that teenagers feel invulnerable, immortal, and simply perceive less peril in dicey situations and believe they have much more control than they actually do. In short, they underestimate life's very real risks and dangers. But scientists who study adolescent decision making now dispute this common parenting wisdom.

Celebrity vs. Social Influencer

Reyne Haines | Posted 01.16.2015 | Entertainment
Reyne Haines

Once upon a time, there was a little known marketing strategy for brands called The Celebrity Endorsement.

Peer Influence, Shaming Drives Green Behavior

Carol Pierson Holding | Posted 01.06.2015 | Green
Carol Pierson Holding

Peer influence, whether in a corporate or a residential setting, modifies environmental behavior. Can peer shaming work too? Freakonomics economist Steven Levitt, would argue yes. Benchmarking in industries and companies leads to greater adoption of renewable energy.

The Power of Two: Why Sharing Is Better

Wray Herbert | Posted 10.28.2014 | Science
Wray Herbert

We spend time every day in the company of others, but without explicit communication. Our lives unfold socially but silently, but even in the silence, good experiences get better and bad experiences get worse.

Klout Pivots, Embraces Content Aggregation

Sam Fiorella | Posted 04.16.2014 | Technology
Sam Fiorella

Even those "social media experts" who actively play Klout's game will pull out the authenticity card when describing best practices in social media marketing. How authentic is it to share content for the purposes of artificially increasing an influence score?

Social Influence: More Than Just a Game

Daniel Newman | Posted 04.08.2014 | Technology
Daniel Newman

More content was thought to result in more impressions or clicks on their poorly-placed banner ads. That was then. This is 2014.

Ten Ways to Find Your Digital Voice

Alona Elkayam | Posted 09.17.2013 | Technology
Alona Elkayam

I know who I am in real life, but online, I stumbled. Overly self-conscious, I agonized over every post and tweet. And it showed. Even though I can guide my clients like Doctors Without Borders to social media success, doing it for yourself is a whole other set of obstacles.

Munching Through Life's Travails

Wray Herbert | Posted 08.05.2013 | Science
Wray Herbert

Given our high-stress modern lives, it's likely that anxious munching is contributing to the nation's obesity epidemic. But is this really a complete picture of stress and eating?

Jenni Hogan: Social Media Influencer-turned Social TV Visionary

2morrowknight | Posted 07.22.2013 | Media

Ask anyone on Seattle's red-hot tech scene about Jenni. Her name has both instant buzz and substance behind it. In between a few charitable projects, she sat down with us to share her thoughts on news, social media, and the importance of making a positive impact.

Critics Eating Crow: Google+ Becomes Second Largest Social Platform

Sam Fiorella | Posted 03.29.2013 | Technology
Sam Fiorella

There is an immense opportunity for marketers as Google's services are further connected through the G+ social layer.

Hey, CNN: I'll Analyze My Own Debate Perceptions, Thank You

Sam Sommers | Posted 12.03.2012 | TV
Sam Sommers

Sure, debate spin has always been ridiculous, but now we don't even have to wait until the debate's over to have other people tell us what to think. If having ratings on the screen during the debate sounds like a psychological experiment on conformity, that's because it basically is.

Insight From Massive Social Experiment Could Sway Voting, Spending and Other Behavior

Kare Anderson | Posted 11.19.2012 | Technology
Kare Anderson

A recent study shows that about one-third of a million more Americans voted in 2010 because of one Facebook message on Election Day.

How Small Businesses Can Take Advantage of Mobile Benefits

Michael Tasner | Posted 10.07.2012 | Small Business
Michael Tasner

As digital merges more closely with the in-store experience, business owners should take advantage of what marketers have deemed the "SoLoMo" trend: Get Social, Think Mobile, Spend Local.

Social Influence: How 'Friends of Friends' Are Key to Earned Media

Michael Tasner | Posted 09.16.2012 | Business
Michael Tasner

With social media marketing becoming the staple of communication between businesses and their customers, content creation and a well-developed and executed strategy is vital in order to increase your brand's social reach and grow your customer loyalty.

The 9 Most Influential Women In Tech

The Huffington Post | Courteney Palis | Posted 04.05.2012 | Technology

On April 3, we posted a slideshow of the top 11 most influential young leaders in tech, according to PeekYou, a search engine that ranks people based ...

Finding Health in the Theme of Memes

David Katz, M.D. | Posted 04.07.2012 | Healthy Living
David Katz, M.D.

Unlike genes, over which we do not have true mastery and are unlikely to any time soon, memes are of our own devising. We have the means to make them do what we want.

Social Networking: How Powerful Are Your Social Circles?

Barbara Ficarra, RN, BSN, MPA | Posted 11.28.2011 | Technology
Barbara Ficarra, RN, BSN, MPA

In a recent Harvard Business Review blog, David Armano writes about the six pillars of influence that leads to measurably favorable outcomes. To achi...