To truly communicate with your audience using social media, you need to listen, think (evaluate), then respond. If it's a question about your business, products, or service from a customer on your social media channel, make sure you're listening to what they are really asking and respond accordingly.
When you get married, hopefully you know a lot about your husband. How many kids he wants, his views on spending money, how he can open another Gatorade, forgetting that he's left four other half empty bottles in every room of the house. But you might not have thought about how you and your husband would differ socially and what that might mean to your marriage.