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Social Listening

7 Marketing Tools to Find What Your Customers Are Talking About

Jayson DeMers | Posted 06.17.2016 | Business
Jayson DeMers

Your customers' values are your values. The better you understand your customers' wants and needs, the better you'll be able to appeal to them, and the stronger and more loyal your customer base will grow.

How to Use Social Media As a Customer Listening Platform

Larry Alton | Posted 06.12.2016 | Business
Larry Alton

Instead of using social media as an exclusively customer speaking platform, start thinking about social media in terms of its capacity as a customer listening platform.

Starbucks Announces New Opportunity to Misspell Our Names with 'Tweet-a-Coffee' Campaign

Reid Wegley | Posted 01.23.2014 | Business
Reid Wegley

In honor of Starbucks' Tweet-a-Coffee announcement, I present the Starbucks' Name My Cup Web Hall of Shame, starting with the most offensive fail of all time.

Omni Hotels: The Power of Social Listening

Lin Humphrey | Posted 03.26.2013 | Business
Lin Humphrey

If customers share strong opinions and express their views on a company via social media channels, the firm should take advantage of these free insights.

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 08.15.2012 | Technology
Shawn Amos

The Lionsgate blockbuster proved that social media marketing for movies is about more than just ads and promoted hashtags; it's about compelling content and user experiences that draw people into the world of the film.