In honor of Starbucks' Tweet-a-Coffee announcement, I present the Starbucks' Name My Cup Web Hall of Shame, starting with the most offensive fail of all time.
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If customers share strong opinions and express their views on a company via social media channels, the firm should take advantage of these free insights.
The Lionsgate blockbuster proved that social media marketing for movies is about more than just ads and promoted hashtags; it's about compelling content and user experiences that draw people into the world of the film.
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