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Social Listening

Starbucks Announces New Opportunity to Misspell Our Names with 'Tweet-a-Coffee' Campaign

Reid Wegley | Posted 01.23.2014 | Business
Reid Wegley

In honor of Starbucks' Tweet-a-Coffee announcement, I present the Starbucks' Name My Cup Web Hall of Shame, starting with the most offensive fail of all time.

Omni Hotels: The Power of Social Listening

Lin Humphrey | Posted 03.26.2013 | Business
Lin Humphrey

If customers share strong opinions and express their views on a company via social media channels, the firm should take advantage of these free insights.

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 08.15.2012 | Technology
Shawn Amos

The Lionsgate blockbuster proved that social media marketing for movies is about more than just ads and promoted hashtags; it's about compelling content and user experiences that draw people into the world of the film.