Social Media Advertising

What's Next for Facebook and Social Media? 5 Trends to Watch After the IPO

Ryan Holmes | Posted 05.17.2012

Read More: Social Media, Ipo, Mobile, Facebook IPO, Mark Zuckerberg, Freemium, Future, Facebook, Privacy, Social Media Business, Social Media Advertising, Social Media Networks, Technology News
Ryan Holmes

The Facebook IPO is a watershed moment in social media. It leaves no doubt that social networks are a true cultural and financial force. Social media is here to stay. It's not a fad. And it's huge business. The big question is what's next.

Read Post

It's Advertising Week Again And All Is Right With The World

Lee Garfinkel | Posted 12.07.2011

Read More: Advertisingweek, Future of Advertising, Advertising Week 2011, Advertising Week, Social Media Advertising, Advertising, Digital Advertising, Marketing, Business News
Lee Garfinkel

Never before in the history of advertising and marketing has there been so much opportunity, so much media, so much technology, so much data and so many consumers devouring messages.

Read Post

Digital Addiction, Social Media and the Future of Marketing

Naomi Troni | Posted 12.05.2011

Read More: Advertising Week 2011, Advertising Week, Social Media Advertising, Advertising, Digital Advertising, Advertisingweek, Smartphones, Mobile Advertising, Tablets, Technology News
Naomi Troni

The power of mobile devices is increasing, the prices are coming down and the range of apps and content for them is growing -- including videos, live TV and catch-up TV. So the choice for marketers is clear.

Read Post

Book Review: The Complete Banker Series

Brett King | Posted 05.25.2011

Read More: The Complete Banker, Book Review, Chris Skinner, Business Books, Social Media Marketing, Social Media Advertising, Banking Industry, Banking Technology, Business News
Brett King

The majority of banks, including major brands like BofA and HSBC, are still, unbelievably, not engaging customers through social media because they are applying old-world advertising and marketing metrics to the medium.

Read Post

How Marketers Rig The Social Media Machine

wired.com | Posted 05.25.2011

Read More: Social Media, Twitter, Social Media Marketing, Social Media Advertising, Technology News

People are more likely to trust people or companies that have lots of friends or YouTube views, so the incentive clearly exists to artificially inflat...

Read Whole Story

Smells Like Success: Old Spice Sales Up 107 Percent In The Last Month

adweek.com | Posted 05.25.2011

Read More: Old Spice Guy, Old Spice, Online-Traffic, Old Spice Commercial, Social Media Advertising, Isaiah Mustafa, Old Spice Ad, Old-Spice-Ad, Old Spice Twitter, Old Spice Guy Video, Social Media Marketing, Old-Spice-Youtube, Business News

"We had been talking to guys for 70 years," says James Moorhead, brand manager of Old Spice. "This campaign took a slightly different twist. We wanted...

Read Whole Story

Monetizing the Realtime Web: Lessons for Twitter

Kimbal Musk | Posted 05.25.2011

Read More: Monetization, Real Time Web, Twitter, Oneriot, Social Media Advertising, Twitter Ads, Monetizing the Internet, Real Time Search, Business Social Media, Tweets, Social Media Marketing, Social Media, Promoted Ads, Twitter Advertising, Online Advertising, Internet Advertising, Promoted Tweets, Denver News
Kimbal Musk

The world is watching as Twitter announces its version of how users will interact with ads in realtime. We thought this would be a good time to share some of the insights OneRiot has learned.

Read Post