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Social Media Advertising

#FredinChina: Millennials to Steal Women's Day

Fred Raillard | Posted 03.15.2016 | Technology
Fred Raillard

'Women's Day' is on March 8th, and celebrates equality between the men and women. This is a very serious day in China, where every Chinese woman expects to be treated extremely well on this day by her entourage, family, company and her husband.

Non-Profits and Social Media: Using Social Advertising to Tell Your Story

Tulani Elisa | Posted 01.05.2016 | Business
Tulani Elisa

Don't run ads just to run ads. Start with goals that you want to achieve on social. These could be growing your audience, gaining attention for an initiative or even raising money in a crisis situation.

What Twitter's Awkward Teen Phase Means to Marketers

Andre Bourque | Posted 05.28.2016 | Business
Andre Bourque

Twitter is one of the largest and most recognized social media companies in the world. It currently boasts over 300 million users, over three fourths of which reside outside of the United States.

Reaching Customers with Advertising: Why Cheaper Isn't Always Better

Andre Bourque | Posted 05.04.2015 | Business
Andre Bourque

This effort to save money can easily lead businesses to go for the cheapest ad impression cost, assuming that the less they spend on each view, the better.

Strange Bedfellows

Michael Ramah | Posted 12.29.2014 | Business
Michael Ramah

From doxxing (releasing of personal information, including home address and telephone numbers) to death threats and coordinated campaigns of bullying and harassment, it seems that any dissent or disagreement -- no matter how measured or mild -- can be met with nuclear levels of anonymous, shadowy malevolence.

4 Simple Tips to Improve Social Media Marketing Results

Lisa Parkin | Posted 12.08.2014 | Business
Lisa Parkin

Social media advertising can be an expensive and come with varying levels of results. Yet, we've all seen those ads online that manage to capture attention, wrangle clicks and pique interests.Here are a few practical tips to increase success.

Brands: Don't Pay To Be Disliked

Dave Hawley | Posted 07.21.2014 | Business
Dave Hawley

If people will pay one brand to avoid watching another brand's commercials, why are Instagram and Pinterest so eager to irritate their users?

What to Expect With This Year's Super Bowl Advertising

Jim Joseph | Posted 03.10.2014 | Media
Jim Joseph

I know I'm not alone when I say it's never too early to start thinking about the Super Bowl... Super Bowl advertising that is.

Advertising Is Slowly Invading Every Corner Of Your Social Life

The Huffington Post | Posted 10.10.2013 | Technology

Slowly but surely, social networks are letting advertisers creep to the forefront of our online lives. On Wednesday, Pinterest became the latest s...

Making Good on the Promise of Mobile Marketing

Ken Kraemer | Posted 12.02.2012 | Business
Ken Kraemer

Brands currently enjoy the benefit of very well lubricated and largely free platforms that have huge user bases and are visited regularly on mobile devices by people they are likely targeting.

Trial and Error for Business Social Media Will Fail

Marty Zwilling | Posted 09.29.2012 | Business
Marty Zwilling

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn't work.

Social Influence: How 'Friends of Friends' Are Key to Earned Media

Michael Tasner | Posted 09.16.2012 | Business
Michael Tasner

With social media marketing becoming the staple of communication between businesses and their customers, content creation and a well-developed and executed strategy is vital in order to increase your brand's social reach and grow your customer loyalty.

What's Next for Facebook and Social Media? 5 Trends to Watch After the IPO

Ryan Holmes | Posted 07.17.2012 | Technology
Ryan Holmes

The Facebook IPO is a watershed moment in social media. It leaves no doubt that social networks are a true cultural and financial force. Social media is here to stay. It's not a fad. And it's huge business. The big question is what's next.

It's Advertising Week Again And All Is Right With The World

Lee Garfinkel | Posted 12.07.2011 | Business
Lee Garfinkel

Never before in the history of advertising and marketing has there been so much opportunity, so much media, so much technology, so much data and so many consumers devouring messages.

Digital Addiction, Social Media and the Future of Marketing

Naomi Troni | Posted 12.05.2011 | Technology
Naomi Troni

The power of mobile devices is increasing, the prices are coming down and the range of apps and content for them is growing -- including videos, live TV and catch-up TV. So the choice for marketers is clear.

Book Review: The Complete Banker Series

Brett King | Posted 05.25.2011 | Business
Brett King

The majority of banks, including major brands like BofA and HSBC, are still, unbelievably, not engaging customers through social media because they are applying old-world advertising and marketing metrics to the medium.

How Marketers Rig The Social Media Machine | Posted 05.25.2011 | Technology

People are more likely to trust people or companies that have lots of friends or YouTube views, so the incentive clearly exists to artificially inflat...

Smells Like Success: Old Spice Sales Up 107 Percent In The Last Month | Posted 05.25.2011 | Business

"We had been talking to guys for 70 years," says James Moorhead, brand manager of Old Spice. "This campaign took a slightly different twist. We wanted...

Monetizing the Realtime Web: Lessons for Twitter

Kimbal Musk | Posted 05.25.2011 | Denver
Kimbal Musk

The world is watching as Twitter announces its version of how users will interact with ads in realtime. We thought this would be a good time to share some of the insights OneRiot has learned.