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Social Media Analysis

How to Encourage Customers to Tell Their Stories in Social Media

Peter Friedman | Posted 11.26.2014 | Business
Peter Friedman

End radio silence in your social channels Storytelling is the oldest form of marketing, whether on cave walls, on chairs in a general store, or in th...

Cloud Text Analytics: An Example of Social Media Analysis

Steve Hamby | Posted 07.30.2012 | Technology
Steve Hamby

This is the third installment of a trio of blogs on social media analysis (SMA), and it provides an example of how SMA works -- after all, a picture i...

Five Reasons to Use Social Media Analysis

Steve Hamby | Posted 05.15.2012 | Technology
Steve Hamby

Companies want to know what their customers or potential customers are saying about them and their competitors. Social media offers the fastest, and arguably the most accurate, method to discover who hates you or likes you, and who loves the company but despises the product.

Justice in a 2.0 World

Diane Dimond | Posted 05.25.2011 | Technology
Diane Dimond

An impact of the internet you might not have realized -- the ways in which it's used to manipulate what happens in courtrooms. The manipulations are legal. It's up to you to decide if they are ethical.