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Social Media Books

Social Media and the Mature Organization: An Interview With Ed Brill

Phil Simon | Posted 05.08.2013 | Books
Phil Simon

The impetus to write Opting In was a belief that those running a business, such as product or brand managers, would be more inclined to read about social business, the process of connecting people with people and people with information.

4 Ways to Maximize Your Book's Content on Social Media

Fauzia Burke | Posted 09.25.2012 | Books
Fauzia Burke

If you want to become known as an expert in your field, you need to build your personal brand. There are all sorts of ways you can utilize the content in your book to market yourself.

Why Authors and Social Media Are Meant for Each Other

Arielle Ford | Posted 02.14.2012 | Books
Arielle Ford

While your Website is your first hub, Facebook should be "your number two," because it's where conversations happen. By making yourself and your content available through your Facebook page, it's easier for fans to follow you.

Could Social Media Replace Some Books? | Posted 05.25.2011 | Books

In today's thoughtful editorial by Franz Wisner, he argues that the immediate, fragmentary nature of most writing on the Internet and social media nee...

Can Publishers Use Social Games?

GalleyCat | Jason Boog | Posted 05.25.2011 | Books

We stopped by Mediabistro's Social Gaming Summit yesterday, gathering some publishing intelligence from Manny Anekal, the director of brand advertisin...

5 Best Social Media Books

Computer World | Todd R. Weiss | Posted 05.25.2011 | Books

Computerworld - When the Internet arrived for mass public consumption in the mid-'90s, a whole new world of advertising to and communicating with cus...