The emergence of social media as an effective branding and sales tool is a relatively new one in comparison to mainstays in traditional advertising such as print ads and billboards. Here are a few valuable steps that will make diving into digital more fluent.
We are hooked to technology. The bottom line is that social media has given the world a new way to shop and be interested in clothing. Bloggers are taking over. Don't expect us to disappear anytime soon.
It's simple. Talk to me like I'm a human being. I'm more than an inbox, Twitter handle, or opportunity for a Facebook "Like." I'm your audience. And if we connect, there can be a meaningful exchange that's beneficial for both of us.
Some brands are holding their breaths while others are diving head-first into the social media pool, hanging on for dear life to both their budgets and resources while trying to navigate the many platforms that continue to emerge.
Don't put things online that you wouldn't be comfortable seeing again one day. This may be a particularly hard lesson for people who have not entered the professional world, but hope to one day. They've grown up with technology as a trusted means of self-expression.