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Social Media Branding

How Older Brands Can Reach New, Younger Audiences Through Social Media Branding

Carol Han | Posted 05.11.2014 | Business
Carol Han

The emergence of social media as an effective branding and sales tool is a relatively new one in comparison to mainstays in traditional advertising such as print ads and billboards. Here are a few valuable steps that will make diving into digital more fluent.

The Secret Power Of Bloggers

Alexa Curtis | Posted 08.06.2013 | Teen
Alexa Curtis

We are hooked to technology. The bottom line is that social media has given the world a new way to shop and be interested in clothing. Bloggers are taking over. Don't expect us to disappear anytime soon.

How Social Media Is Humanizing Brands

Dave_Brown | Posted 04.17.2013 | Technology

It's simple. Talk to me like I'm a human being. I'm more than an inbox, Twitter handle, or opportunity for a Facebook "Like." I'm your audience. And if we connect, there can be a meaningful exchange that's beneficial for both of us.

Social Media -- It's Not Just Another Channel

Rob Tarkoff | Posted 03.06.2013 | Business
Rob Tarkoff

Smart brands today realize social media isn't just another channel. It's a new and hugely efficient collaboration machine -- a mechanism for matching talent and knowledge with those who need it.

These Brands Get It, These Brands Don't

Kendra Bracken-Ferguson | Posted 03.06.2013 | Business
Kendra Bracken-Ferguson

Some brands are holding their breaths while others are diving head-first into the social media pool, hanging on for dear life to both their budgets and resources while trying to navigate the many platforms that continue to emerge.

You Are What You Tweet: How Social Media Define Our Professional Brands

John Friedman | Posted 01.05.2013 | Business
John Friedman

Don't put things online that you wouldn't be comfortable seeing again one day. This may be a particularly hard lesson for people who have not entered the professional world, but hope to one day. They've grown up with technology as a trusted means of self-expression.

How to Succeed by Breaking All of the Personal Branding Rules

Jamie Varon | Posted 06.12.2012 | Small Business
Jamie Varon

Although the topic of personal branding has the word "personal" right up in front, most advice still warns against sharing too much of who you are with your customers and clients.