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Social Media Business Campaign

Sweet Indulgences: Twinkies and 'Likes'

Jonathan Dick | Posted 03.06.2013 | Business
Jonathan Dick

There are parallels between gorging ourselves on Twinkies and measuring the value of our social audience by the number of "likes." Experts have been telling us for a long time that we need to ditch these empty "likes," but they've been so easy to get and so ingrained in our social media upbringing that we continue to indulge ourselves.