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Social Media Business

'Can I Actually Get a Degree in Tweeting?'

Kathy Naasz | Posted 10.07.2015 | Business
Kathy Naasz

You're going to have to know more than how to post a Facebook update to earn a six-figure paycheck. A career in social media requires education and experience in general business and marketing disciplines.

The Most Dangerous Person in Your Office

Damian Bazadona | Posted 06.22.2015 | Business
Damian Bazadona

While no one aspires to be "that guy" -- a poor collaborator and a weak leader who disrespects their colleagues and undermines the health of the company -- these behaviors unfortunately play out every day in the workplace.

Why Businesses Don't Need a Social Media Strategy

Lisa Parkin | Posted 08.06.2014 | Business
Lisa Parkin

Originally posted on Whether you're a social media expert or completely new to the game, the term social media strategy is pro...

Instagram for Business: Engaging Content Ideas

Lisa Parkin | Posted 06.18.2014 | Business
Lisa Parkin

Take a look at H&M. About 50,000 of their 2 million fans double-tapped this photo that announced a new line of crop tops.

Why I Was Wrong About Twitter

Adam Grant | Posted 03.09.2014 | Business
Adam Grant

Admitting defeat, I was dragged onto Twitter kicking and screaming. I thought it was a necessary evil. And I was wrong. In the past year, I've grown fond of Twitter. It might be partially due to cognitive dissonance. But it's also due to six benefits that no one mentioned.

How a Small Staff Can Get the Most Out of Social Media

Lisa Parkin | Posted 11.19.2013 | Business
Lisa Parkin

No matter the size of the company, there is a common gripe in social media teams across the U.S. and that is, "We don't have a large enough staff to accomplish everything we have (and want) to do."

Event Social Shares: What Are They Worth?

Alon Alroy | Posted 11.18.2013 | Business
Alon Alroy

It's no secret that social media has value for your event. Social shares surrounding an event can be a highly effective way of getting your message out, or even making it viral (especially if your message is a cat video).

American Voices on Reinvention

Russell C. Smith | Posted 10.07.2013 | Impact
Russell C. Smith

The American experience has always been one of starting over, rethinking, reworking, and reinventing. In the early 21st Century, a reinvention moveme...

The Top 5 Tips to Make Media More Meaningful

Jessica Ann | Posted 09.14.2013 | Media
Jessica Ann

Media surrounds our every day life. It's the radio advertisements in the background as you drive, the Facebook newsfeed minimized while you type, and the content you're consuming as you read this.

4 Social Media Tips Businesses Can Learn from Celebrities

Lisa Parkin | Posted 07.24.2013 | Business
Lisa Parkin

Although most lists of "things we can learn from celebrities" include more don't's than do's, there is definitely one thing they can teach us: the art of social media.

Twitter -- Your New Power Networking Business Tool

Kim Garst | Posted 06.12.2013 | Technology
Kim Garst

The need for networking hasn't changed, but the tools have -- and leveraging those tools to tap into that wealth of opportunity is easier than you might realize.

Social Media as a Stored Value Currency

Ingrid Sanders | Posted 05.29.2013 | Small Business
Ingrid Sanders

If you are a small business owner and are not a regular contributor to the primary social networks, you are likely missing out.

Sweet Indulgences: Twinkies and 'Likes'

Jonathan Dick | Posted 03.06.2013 | Business
Jonathan Dick

There are parallels between gorging ourselves on Twinkies and measuring the value of our social audience by the number of "likes." Experts have been telling us for a long time that we need to ditch these empty "likes," but they've been so easy to get and so ingrained in our social media upbringing that we continue to indulge ourselves.

These Brands Get It, These Brands Don't

Kendra Bracken-Ferguson | Posted 03.06.2013 | Business
Kendra Bracken-Ferguson

Some brands are holding their breaths while others are diving head-first into the social media pool, hanging on for dear life to both their budgets and resources while trying to navigate the many platforms that continue to emerge.

Social Business Goes to School

Peter Cardon | Posted 02.12.2013 | College
Peter Cardon

Social networking skills are no longer simply the domain of marketing. Rather, these skills are important for business professionals in all disciplines -- finance, accounting, human resources, supply chain management, operations, and others.

The Rise of the Connected Consumer

Lin Humphrey | Posted 02.10.2013 | Business
Lin Humphrey

Clearly, social and mobile technologies are fundamentally changing the way people communicate and share with their peers. The intersection of mobile and social technologies has given rise to the connected consumer, and I've found myself in the perfect laboratory to study them.

Who Really Owns Your Brand?

Karen Leland | Posted 02.04.2013 | Small Business
Karen Leland

Take advantage of the visual web. Encourage your customers to make and share their own videos about your products and services. Monitor your Twitter closely.

The Top Four Trends Shaping Social Enterprise in 2013

Beverly Macy | Posted 12.23.2012 | Business
Beverly Macy

The economy will eventually improve. When it does, the organizations that are social, mobile, in the cloud, and using big data will be on top. The rest of you will wonder what happened.

Business Marketing: Taking a Cue From Politics

Eliyahu Federman | Posted 10.23.2012 | Business
Eliyahu Federman

Excitement is exactly the response we strive for with our social media promotions. But we're looking to give our customers more than just exclusives; we want them to have an experience.

Follow the Cow Path to User Adoption

Chris O'Connor | Posted 09.11.2012 | Business
Chris O'Connor

By actively incorporating social and mobile capabilities into core processes your business will run better, employees will be happier, productivity will increase, and IT's hairball will be reduced.

What's Next for Facebook and Social Media? 5 Trends to Watch After the IPO

Ryan Holmes | Posted 07.17.2012 | Technology
Ryan Holmes

The Facebook IPO is a watershed moment in social media. It leaves no doubt that social networks are a true cultural and financial force. Social media is here to stay. It's not a fad. And it's huge business. The big question is what's next.

Suggestion Box? What Suggestion Box?

Eric Yaverbaum | Posted 11.15.2011 | Business
Eric Yaverbaum

The days of dropping comments into a box are long gone. Now, someone can go right on Facebook or Twitter and be in charge of a company's brand. They can make or break how people perceive a company in a very short period of time.

Is Social Media the Next Bubble?

Edward Muzio | Posted 10.26.2011 | Business
Edward Muzio

Remember when Facebook switched the button on group pages from "Be a Fan" to "Like"? Any company whose materials said "Be our fan on Facebook" had to change the message immediately or risk looking disconnected.