iOS app Android app

Social Media Community

The 4-Part Formula to Build a Social Media Community Around Your Business

John Bowen | Posted 08.23.2016 | Business
John Bowen

Social media has become a proven path to building a community of followers around your business. Marketing via YouTube, Facebook and other social media outlets can be a huge driver of new customers as well as referrals from "marketing apostles" who identify with you and who feel personally invested in your future success.

Creating Social Media Buzz

Christel Quek | Posted 10.09.2012 | Technology
Christel Quek

How do you build buzz in social media? What makes social media real-life marketing events successful? It is not one thing in particular, but many things: your vision, the people you involve, and the strategies you employ.

Let's Put the Media Back in Social Media

Karthika Swamy Cohen | Posted 07.31.2012 | Technology
Karthika Swamy Cohen

Are we taking social media terms much too literally? They are called social media for a reason -- they are not so much social communities as they are sources of information and platforms for communication.