The new prime minister of India, @NarendraModi, just surpassed the @WhiteHouse in fourth place and is likely to have more followers than Indonesian President Susilo Bambang Yudhoyono next week.
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Because social media exponentially multiplies a message and its reach, mistakes often occur in sudden and unexpected fashion. This is why risk management needs to become part of a digital diplomacy strategy -- not just crisis communications.
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