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Social Media Engagement

Top 5 Tips for Growing Your Social Media Following

Matthew Collis | Posted 08.24.2014 | Business
Matthew Collis

If you're looking for some practical and effective tips on how to develop a following on social media, you've come to the right place. Here are my top five ideas for building an engaged audience and getting results from social media.

Teaching Moments, Politics, Social Media and 2012

Jeremy Harris Lipschultz | Posted 01.19.2013 | College
Jeremy Harris Lipschultz

It has been a great year for driving student engagement, and the teaching moments from 2012 offer insight into the future value of higher education.

More Than Fans, Followers and Likes: Measuring Social Media in Local Government

Steve Ressler | Posted 03.31.2012 | DC
Steve Ressler

The goals of agencies will inevitably vary based on their size, location, and purpose. However, they all share the same question: How do we measure social media success if we are looking to track quality, as opposed to quantity, of interaction?