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Social Media for Business

How to Know Which Social Channels Are Right for Your Business

Brian Honigman | Posted 02.04.2015 | Business
Brian Honigman

One of the more common problems businesses have with social media is not knowing what channels they should be active on and why.

The Secret To Keeping Each And Every One Of Your Social Media Followers

Lisa Wirthman | Posted 10.30.2013 | Small Business

Successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers yo...

Why BYOA Is Killing Your Social Media Efforts

Justyn Howard | Posted 06.23.2013 | Technology
Justyn Howard

Employees have the flexibility to select and use the tools that suit them best and a 'Bring Your Own Application' business environment is emerging. In this scenario, progress is seemingly the winner, but there is danger ahead without strategic consolidation and standardization

5 Steps for Crisis Management Using Social Media

Amy Neumann | Posted 10.20.2012 | Small Business
Amy Neumann

Thinking about and detailing a crisis management plan in advance is of course ideal; getting at least prepared with the basics is a necessity.

5 Ways to Humanize Your Brand

Jenna Langer | Posted 08.11.2012 | Small Business
Jenna Langer

There's no back-patting for companies that have Twitter accounts. You need to create meaningful interactions with real people, and you need to find a way to scale your particular method as your network grows into the tens of thousands.