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Social Media Management

Social Media, Culture and Marketing: Chelsea Matthew Cracks the Code

Angela Han | Posted 07.10.2016 | Media
Angela Han

Packaging matters. It contradicts the "looks aren't everything" proverb, but it's a salient truth--looks can be just as important as content. As medi...

Should You Use Automated Social Media Generation?

Brian Hughes | Posted 03.03.2016 | Technology
Brian Hughes

In 2016, an effective social media strategy must be about more than just building your brand and generating buzz. It's all about leveraging the power of peer-to-peer influence and thought leadership to your advantage for inbound lead generation.

The Chief Social Officer (CSO)

JD Gershbein | Posted 11.03.2015 | Business
JD Gershbein

As social media continues to reshape business models and drive the strategic planning process, new roles within companies are being defined. Corporations that were once reluctant to implement a social media policy now acknowledge its importance.

Is Social Media Worth the Risk for Small Businesses?

Debra Carpenter | Posted 09.29.2015 | Business
Debra Carpenter

As a small business, you might have heard horror stories about social media. For every story about a waitress funding a wheelchair for her father after paying for a fire fighter's breakfast, there are many more stories about business owners behaving badly and their reputation being trashed online.

7 New Social Media Tools With Sizzle

Reid Wegley | Posted 07.31.2015 | Technology
Reid Wegley

This 'Internet of things' we call the web has naturally morphed into The Facebook, Twitterland and numerous other social media channels, where a generation of millennials and select old people (generation x'ers and the like) spend their every waking minute contributing and curating content in hopes of engaging 'someone.'

Growth Hacking 5,000 Twitter Followers in Three Weeks

Andre Bourque | Posted 06.04.2016 | Business
Andre Bourque

In March of this year, a group of social media enthusiasts and developers of the @Crowdfire Twitter Premier League set out to challenge one another to see who could amass the greatest number of Twitter followers in a given period of time.

Content Fatigue: What you must do to stay in front of your customer in a cluttered market

Penny C. Sansevieri | Posted 06.08.2014 | Small Business
Penny C. Sansevieri

If you're feeling overwhelmed by the amount of data that's already online via blogs and social media, consider this: by 2020 that information will inc...

Why BYOA Is Killing Your Social Media Efforts

Justyn Howard | Posted 06.23.2013 | Technology
Justyn Howard

Employees have the flexibility to select and use the tools that suit them best and a 'Bring Your Own Application' business environment is emerging. In this scenario, progress is seemingly the winner, but there is danger ahead without strategic consolidation and standardization

Tips for Managing Information Overload in Email, Facebook and Twitter

Larry Magid | Posted 10.08.2012 | Technology
Larry Magid

While all of these tools can help a bit, none will completely eliminate information overload or the stress of living in a society where you're expected to be on call 24 hours a day. But there's a tool for that built into just about every device you own. It's called the On/Off switch.

The Best Social Media Management Tools for 2012

Layla Revis | Posted 09.05.2012 | Technology
Layla Revis

it appears that now every start-up has jumped on the social media bandwagon promising to simplify your company's Facebook, Twitter, Flickr, YouTube, or Google+ accounts. It's enough to drive any digital advertising exec bonkers.

What Is a Social Business App, Anyway? And Why Is the Market Booming?

Ryan Holmes | Posted 08.07.2012 | Technology
Ryan Holmes

While consumer social like Facebook and Twitter gets the headlines, perhaps the greatest untapped potential for social networking lies in business applications.

INFOGRAPHIC: How Facebook Users Protect Their Privacy

The Huffington Post | Courteney Palis | Posted 03.21.2012 | Technology

Some social networking sites change their extensive policies so often, it can be hard to keep up. Facebook, for example, announced a major privacy...

Study Shows When Facebookers Are Most Active

The Huffington Post | Catharine Smith | Posted 05.25.2011 | Technology

For the past three years, a social media management company called Vitrue has been examining Facebook activity patterns around brands and companies. T...