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Social Media Marketing

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

Anfernee Chansamooth | Posted 10.25.2014 | Business
Anfernee Chansamooth

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients. Before we get into the specifics let me share some background with you.

A Positive Brand Identity Turns Consumers Into 'Frands'

Don Dodds | Posted 10.21.2014 | Business
Don Dodds

Targeting the correct group of consumers is critical to successful frand development. Attempting to launch a marketing campaign to target everyone is not an effective strategy. Focus on the specific traits that determine the ideal consumer for your business.

Raynforest: Identifying Sports Marketing Influencers

Lin Humphrey | Posted 10.20.2014 | Business
Lin Humphrey

A key trend in digital and social media marketing is identifying influencers and their scope of influence. One area where online influence is just coming into examination is sports and sports marketing.

5 Steps to Creating a Powerful Content Marketing Strategy

Alex Pirouz | Posted 10.19.2014 | Business
Alex Pirouz

Never before in the history of the world, has the playing field been so level for companies everywhere. The advent of social media and blogging has completely democratized the business world, and opened doors for even the smallest of business.

Tips to Tell Your Brand's Success Story: Stand Out and Get Noticed in Interviews

Andrea Pennington, M.D. | Posted 10.19.2014 | Small Business
Andrea Pennington, M.D.

Your brand identity is not about what you do, it is about how you do what you do, what makes you unique and what it means to you and others.

What to Do During a Slow Period: Shift From Worry to Opportunity and Strengthen Your Business Strategy

Ciara Pressler | Posted 10.11.2014 | Small Business
Ciara Pressler

Want to emerge from a slow period with a stronger business? Here are my top 10 recommendations for what to attack and where to focus your attention.

Top 5 Ways Brands Can Shape the DIY Phenomenon

Jonathan Hall | Posted 10.07.2014 | Technology
Jonathan Hall

Brands that go beyond participating in the DIY trend to actually shaping it understand that they need to be relevant to multiple areas of people's lives.

Are You Treating Social Media as an Afterthought?

Nika Stewart | Posted 09.30.2014 | Business
Nika Stewart

Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though experts continue to espouse the virtues and benefits of social media, many businesses and thought leaders have failed to make it a priority.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 09.22.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

5 Tips For Developing Compelling Content

Anjali Varma | Posted 09.22.2014 | Small Business
Anjali Varma

A common excuse for not blogging is "I have nothing to blog about." However, if you run a business and cater to a customer base you do have something to talk about! It might take a bit of creativity, but the content is there.

To All Corporations: This Is What People Mean When They Talk About Fairness

Ujwal Arkalgud | Posted 09.16.2014 | Business
Ujwal Arkalgud

As people, we've become accustomed to asking questions publicly, digging deeper and going past the advertising noise that bombards our senses every single waking minute.

How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+

Courtney Seiter | Posted 09.16.2014 | Technology
Courtney Seiter

In this post, we'll go over the universal principles of a great social media bio -- regardless of the network. We'll also take a look at the big social media networks -- Twitter, Facebook, LinkedIn and Google+ -- and discover how to make the most of the bio space provided by each.

Reaching Gen Y-Fi: Tween Girls and the Power of YouTube

Wendy Sachs | Posted 09.15.2014 | Parents
Wendy Sachs

t's the authentic way in which they share, reporting from their bedrooms or living rooms, that make these YouTube sensations feel trusted to their young fans. Many of the so-called stars are still wearing braces themselves. They admit their own imperfections and share strategies on how to hide pimples or overcome awkward moments and that is part of their charm. It's an accessorized Judy Blume on YouTube.

PR 'Communications Marketing' Influences Social Media Brand Engagement

Jeremy Harris Lipschultz | Posted 09.14.2014 | Media
Jeremy Harris Lipschultz

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations ...

Luxury Travel Consultant -- The Best Job in the World?

Jean Newman Glock | Posted 09.12.2014 | Travel
Jean Newman Glock

The birth of the internet caused dislocations in many professions, but none so drastically as the world of travel. No longer did a travel advisor's knowledge of online booking systems offer job security.

8 Content Marketing Tips for When No One Reads Your Content

Sajeel Qureshi | Posted 09.13.2014 | Small Business
Sajeel Qureshi

Congrats on posting your infographic, blog, video or webinar. One problem: Uncle Jeb is your only reader. So what should you do?

The Top Mistake Brands Make With Millennials

Melanie Curtin | Posted 09.08.2014 | Business
Melanie Curtin

The difference isn't just what they're doing, it's where they're doing it. There's one big mistake brands are making, and given the fact that many still spend billions of dollars on this, it's relevant. Ready? Here it is.

Why Nonprofit CEOs MUST Embrace Social Media

Ritu_Sharma | Posted 09.08.2014 | Impact
Ritu_Sharma

If you want to take things up a notch, creating a social presence for your organization's CEO is the way to go.

The Complete Guide to Using Social Media for Customer Service

Courtney Seiter | Posted 09.02.2014 | Technology
Courtney Seiter

Ready to do something really groundbreaking and revolutionary in social media marketing? I've got just the thing: customer service.

Top 3 Things Millennials Want From Brands

Melanie Curtin | Posted 09.06.2014 | Business
Melanie Curtin

Millennials and their wants and needs can be elusive. Heck, most Millennials don't even know what constitutes a 'Millennial.' One definite, though, is that most brands want to reach Millennials.

A Guide to High Quality Social Media Sharing: What, When and How to Share

Courtney Seiter | Posted 09.03.2014 | Technology
Courtney Seiter

Some people just have a knack for finding and crafting the perfect share. The rest of us have to work a little harder. Really, great social media sharing is a skill. And like all other skills, it requires a little strategy.

Marketers "Secret Sauce" for Social Media in 2014

Allie Gray Freeland | Posted 09.01.2014 | Business
Allie Gray Freeland

With new Google algorithms, social advertising, and big data, the online marketing game has been revolutionized. Social media continues to be a way for businesses to get their brand traction and drive conversions. Take a look at some of these "secret sauce" formulas for better social media marketing.

What Digital Marketing Activities Should and Shouldn't Be Outsourced

Sajeel Qureshi | Posted 09.01.2014 | Small Business
Sajeel Qureshi

SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.

Buckle Up -- Things Are Getting Real With #TheStitch!

Matt Pipkin | Posted 09.01.2014 | Impact
Matt Pipkin

You know those seasons in life that you look back on and think, "Whew, those were some amazing times!"? Well, that's how we're going to look back on what's happening right now.

How Psychology Will Shape the Future of Social Media Marketing

Jayson DeMers | Posted 08.27.2014 | Technology
Jayson DeMers

One major shortcoming with current technology is its inability to accurately detect context in human behavior.