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Social Media Marketing

Pentatonix: 5 Secrets To Content Marketing Success

Matt Cohen | Posted 05.26.2016 | Business
Matt Cohen

Thanks in part to their perfectly blended harmonies and wickedly clever arrangements, the a cappella group Pentatonix are on a massive winning streak right now. You may not be able to sing like Pentatonix, but you can learn from their success. In addition to their abundant musical talents, they are also experts at content marketing.

The Emotional Weight of Social Media

Rupa Mehta | Posted 05.26.2016 | Healthy Living
Rupa Mehta

There are ways to use social media effectively and enjoy it without making us feel emotionally heavy or weighed down. Here are a few of my favorite ways to help you lighten the emotional weight of social media:

Why You Could Be Wasting More Than 30% of Your Media Budget

Ujwal Arkalgud | Posted 05.22.2016 | Business
Ujwal Arkalgud

Most companies define their audience based on age, life stage and gender. Armed with this information they go out and spend millions targeting these consumers with marketing messages. The problem is that consumers have evolved.

7 Unbreakable Rules for Building a Loyal Social Following

Larry Alton | Posted 05.19.2016 | Business
Larry Alton

The importance of loyalty in social media marketing can't be underestimated. It's relatively easy to attract a bit of initial attention through the use of humorous, entertaining, surprising, or otherwise captivating content, but if you don't hold your followers' attention for the duration of your relationship, you're bound to lose them.

The Secret to Finding the Right Social Media Site for Your Book

Penny C. Sansevieri | Posted 05.20.2016 | Books
Penny C. Sansevieri

It's becoming increasingly difficult to keep up with all of the social media changes, but the message is loud and clear: social media is an important way to gain reader visibility. So what's an author to do? Let's look at how to significantly increase the engagement there.

3 Reasons Why Your Marketing Fails

Sajeel Qureshi | Posted 05.15.2016 | Small Business
Sajeel Qureshi

Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.

How to Ramp Up Your Twitter Engagement

Craig Newmark | Posted 05.14.2016 | Technology
Craig Newmark

My team and I test social networks and social media tools to see what's getting the job done, and here are 4 social media tools (that're free or pretty inexpensive) that might be worth checking out.

It's Not Facebook, It's You: Social Media for Business

Casey Cavanagh | Posted 05.13.2016 | Business
Casey Cavanagh

The problem many business owners face is not that Facebook and other platforms are ineffective -- just that, typically, their approach to it is. It isn't enough to create a Facebook page, schedule posts, sit back and hope the following comes.

3 Simple Ways Introverts Can Use Social Media

Angela Matthews | Posted 05.12.2016 | Technology
Angela Matthews

Barack Obama, Warren Buffett, Hillary Clinton, Albert Einstein, Mahatma Gandhi and Bill Gates are all self-described introverts just to name a few. How would the world we live in be different if they hadn't expressed themselves?

The Essentials of Social Media for Small Business

Bianca Rothschild | Posted 05.10.2016 | Small Business
Bianca Rothschild

This article is the forth in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.

Facebook Marketing: Six Steps to Success

John Bowen | Posted 05.12.2016 | Small Business
John Bowen

I'd guess that nearly all of us use Facebook to share pictures, interesting articles and other personal items of interest. But are you also using it to generate a steady stream of ideal clients to your business? If so, are you making the right moves to maximize the enormous benefits that Facebook can bring to your company?

10 Social Skills Essential for Success

Doug A. Sandler | Posted 05.04.2016 | Small Business
Doug A. Sandler

Very often, business owners, managers, entrepreneurs and C-level people will be so focused on business, they forget about the impact of the proper use of social skills. The results can get ugly and lead to lost business, an irritated customer and failed opportunity.

7 Deadly Sins of Social: What Your Brand Is Doing Wrong

Lauren Vaccarello | Posted 06.29.2015 | Business
Lauren Vaccarello

When social media first emerged marketers raced to be the first to master the new channel. We piled on in droves looking for ways to monetize and optimize before knowing exactly what social media really was. In the years since, marketers have learned that social is really just another way to communicate with your customers and prospects.

How To Use Marketing Technologists in Small Business

Sajeel Qureshi | Posted 06.28.2015 | Small Business
Sajeel Qureshi

Most people may think that marketing technologists are people reserved only for big businesses with huge budgets, but if anything, this new type of hire is exactly what small businesses need. Here are a few ways small businesses should use marketing technologists:

Forget About Using Tinder for Advertising

Erin Lackey | Posted 06.24.2015 | Business
Erin Lackey

To every client or creative out there tossing around a campaign idea to run on Tinder, stop thinking now.

Twitter Basics: 5 Simple Steps to Get You Started

Mona Shattell | Posted 06.23.2015 | Technology
Mona Shattell

Co-authored by Monica McLemore, PhD, MPH, RN, assistant professor at the University of California San Francisco, and Candace W. Burton, PhD, RN, AFN-B...

It's a Small World After All

Danielle Posa | Posted 06.23.2015 | Healthy Living
Danielle Posa

We never know exactly how many people are listening to what we say, watching what we do, or reading what we post... but we'd be crazy to think that it's anything less than a whole lot.

Why Your Business Should Be Blogging

Holly Rust | Posted 06.22.2015 | Business
Holly Rust

Blogs provide a platform to connect with others through a direct line of communication. Not only is blogging a great way to expand your reach, but blogs also help keep your audience engaged in your business.

5 Huge Mistakes Brands Make With Influencer Marketing Campaigns

Britt Michaelian | Posted 06.21.2015 | Business
Britt Michaelian

Without the right strategy and foresight, there are some big mistakes that can damage a brand during an influencer campaign.

Grandma and Grandpa Updated Their Status

Nimati Emam | Posted 06.15.2015 | Technology
Nimati Emam

When it comes to our tactics and the tools we use to communicate with today's seniors, we are definitely falling short on their expectations, they have outpaced us.

10 Reasons Why Your New Online Business Will Fail and How to Avoid Having These Things Happen

Greer Wignall | Posted 06.13.2015 | Business
Greer Wignall

You talk about how much you want to start your own business with your family or friends, but you never really commit to getting started. You keep waiting for the 'right time' or continue to 'think about it' without ever getting started.

How to Build Your Personal Brand From Scratch with Neil Patel

Sean Kim | Posted 06.09.2015 | Business
Sean Kim

I've been following Neil for awhile, and I can confirm that he's the real deal. From the quality of his content to the results he has gotten for his businesses and his clients, which includes Amazon, GM, and NBC.

The Digital Voice of Philanthropy

Avis Richards | Posted 06.09.2015 | Impact
Avis Richards

For every global concern, there is a philanthropic group eager to combat it. They have their mission, vision and goals perfectly printed on company stationary, and with that, they feel ready to change the world -- but I would like to add one more element for consideration: digital media.

6 Ways to Spring Clean Your Social Media Presence

Carlota Zimmerman | Posted 06.08.2015 | Women
Carlota Zimmerman

Sit down and think about it. Why are you online? Whom are you trying to connect with/impress and why? Why should these people be interested in you?

5 Essential Elements of Any Social Media Campaign

Doug A. Sandler | Posted 06.07.2015 | Small Business
Doug A. Sandler

Do a quick analysis and see how you compare. So, are you social? In order to be successful, any business, no matter the size, should focus its attention on building a social media campaign with the following components in mind.