'Hey kid, catch!' If you grew up in the 80s, or you're any avid sports fan who knows what it's like to idolize a player, you'll recall how magically those three words resonated with that nine-year-old boy face-to-face with 'Mean' Joe Green.
Social media continued its meteoric rise in influence. Oftentimes, it surpassed the influence of traditional broadcast media in broad cultural arenas including news, politics, entertainment and marketing.
A new year is the perfect time to start fresh, revamp and clean out. Social media managers have probably read a ton of articles on what their team is doing wrong here or how to avoid traps there, but I want to provide some practical tips.
For my children, exposure to video games was inevitable; my husband and I have not only gleaned some deep insights on parenting in the age of video games, but we have also found ways to use video games to bring out the best in our children; and here is what we found.
Social media isn't some magic remedy for your marketing dilemmas. It's also not something you can just "turn on," and expect to see results. But with regular updates and enough time and strategy invested in your efforts, you can turn your presence into a widely influential empire.
Before marketers assume a Millennial is a spoiled college kid snapping selfies, they may want to look again. That Millennial just might be you, with a growing family who is navigating new health plan options (and wondering why your 401K is taking a bit too long to grow more zeros).
Business plans can attract new investors to your idea, or they can serve as an excellent platform if you're seeking grants. No matter what your eventual goals are, having a solid business plan is absolutely essential.
Given the textbook definition of ROI -- net profits divided by costs -- it is actually impossible to measure exactly the ROI of your social media efforts, because the net profits variable cannot be measured. Anyone who claims otherwise is BS-ing you.
This year people will spend more time on digital media than watching TV. TIME TO FREAK OUT!!!! You could loose your sh*t, or you could do the smart thing and cash in on the fear by becoming a social media expert.
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.