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Social Media Marketing

5 Marketing Predictions for 2014

John Lusk | Posted 03.01.2014 | Small Business
John Lusk

I predict that in 2014 more and more companies will start tying sales goals to their social channels rather than simply focusing on reach and engagement numbers.

How to Create an Online Book Tour With Social Media

Peg Fitzpatrick | Posted 02.26.2014 | Technology
Peg Fitzpatrick

Whether you are a traditionally published author, hybrid author or independently self-publishing, you will need to market your book and online is the place to do it.

The Five Most Influential Sports Endorsements on the Web (1 of 2)

Mark Fidelman | Posted 02.25.2014 | Business
Mark Fidelman

'Hey kid, catch!' If you grew up in the 80s, or you're any avid sports fan who knows what it's like to idolize a player, you'll recall how magically those three words resonated with that nine-year-old boy face-to-face with 'Mean' Joe Green.

6 Social Media Trends of 2013 and What They Mean for the Future

Peter Friedman | Posted 02.18.2014 | Technology
Peter Friedman

Social media continued its meteoric rise in influence. Oftentimes, it surpassed the influence of traditional broadcast media in broad cultural arenas including news, politics, entertainment and marketing.

14 Social Media Habits to Start in 2014

Lisa Parkin | Posted 02.18.2014 | Business
Lisa Parkin

A new year is the perfect time to start fresh, revamp and clean out. Social media managers have probably read a ton of articles on what their team is doing wrong here or how to avoid traps there, but I want to provide some practical tips.

The Power of Panache

Scott MacFarland | Posted 02.18.2014 | Business
Scott MacFarland

It really doesn't matter what marketers do to drive sales if we don't have our finger on the pulse of the customer and understand what they think about our products and services.

The Hard Truth About Being Addicted to Social Media

Sari Gabbay | Posted 02.18.2014 | Technology
Sari Gabbay

I moved to LA for many reasons, one of them being that I wanted to have a more enriched and fulfilling life. My excuse for being addicted to televisi...

Five Hard Truths about Content Marketing for 2014

Jayson DeMers | Posted 02.12.2014 | Business
Jayson DeMers

I'll debunk some of the myths of content marketing in order to help clarify what it is, how to execute it properly, and how to measure its effectiveness.

The Video Game Childhood and Why Parents Shouldn't Fear It!

Sandra Shpilberg | Posted 02.11.2014 | Parents
Sandra Shpilberg

For my children, exposure to video games was inevitable; my husband and I have not only gleaned some deep insights on parenting in the age of video games, but we have also found ways to use video games to bring out the best in our children; and here is what we found.

13 Startup Founders Share Their Secrets for Driving Pageviews from Facebook

Danny Wong | Posted 02.10.2014 | Business
Danny Wong

Last month, Twitter had a wildly successful IPO but a recent report from Shareaholic shows Facebook is really where it's at (at least for website owne...

Debunking the Four Great LinkedIn Myths

JD Gershbein | Posted 02.09.2014 | Business
JD Gershbein

Those who would mythologize LinkedIn negate its immense potential in creating positive change.

The Secret To Building A Social Media Empire For Startup Tech Companies

Jose Vasquez | Posted 02.08.2014 | Small Business
Jose Vasquez

Social media isn't some magic remedy for your marketing dilemmas. It's also not something you can just "turn on," and expect to see results. But with regular updates and enough time and strategy invested in your efforts, you can turn your presence into a widely influential empire.

Staying Alive in a Digital World: A Talk With an Indie Bookstore Owner

Mark Rubinstein | Posted 02.08.2014 | Books
Mark Rubinstein

Fewer and fewer independent bookstores have survived the onslaught of online retailing. I thought it would be illuminating to talk with Annie Philbrick, co-owner of the Bank Square Bookstore.

The Millennial Misconception

Layla Revis | Posted 02.07.2014 | Media
Layla Revis

Before marketers assume a Millennial is a spoiled college kid snapping selfies, they may want to look again. That Millennial just might be you, with a growing family who is navigating new health plan options (and wondering why your 401K is taking a bit too long to grow more zeros).

Outsourcing Social Media? Four Questions You Must Ask a Prospective Agency

Deborah Lee | Posted 02.05.2014 | Technology
Deborah Lee

Despite the fact that Facebook celebrates its tenth birthday in 2014, many of us are still grappling with social media as we continue trying to find the best ways to make it work for us.

How to Become a Social Media Brand in Demand

Melinda Emerson | Posted 02.03.2014 | Small Business
Melinda Emerson

If you are still on the fence about how to use social media to grow your small business, now is a great time to get started.

4 Traps To Avoid In Business Plans For Startup Tech Companies

Jose Vasquez | Posted 02.01.2014 | Small Business
Jose Vasquez

Business plans can attract new investors to your idea, or they can serve as an excellent platform if you're seeking grants. No matter what your eventual goals are, having a solid business plan is absolutely essential.

What Do You Do, and Who the Hell Cares?

Loolwa Khazzoom | Posted 02.01.2014 | Small Business
Loolwa Khazzoom

Any worthy marketing professional will emphasize the importance of establishing your brand, target audience, and message as the first step of getting your business off the ground.

Content Creation: Is It Time for a Re-Brand?

Scott MacFarland | Posted 01.31.2014 | Business
Scott MacFarland

If the word content is aligned with clutter, and we also can probably assume it's overused (more on that later); maybe it's time for a re-brand.

Truth and Lies of Social Media ROI

Giuseppe Crosti | Posted 01.27.2014 | Business
Giuseppe Crosti

Given the textbook definition of ROI -- net profits divided by costs -- it is actually impossible to measure exactly the ROI of your social media efforts, because the net profits variable cannot be measured. Anyone who claims otherwise is BS-ing you.

A New Lighthouse Beckons The Financial Services Social Media Weary

April Rudin | Posted 01.27.2014 | Media
April Rudin

One of the tasks I least enjoy is attending financial services social media conferences. How odd, you might ask? Isn't that her job? Yes, but th...

Tips to Crank Up Marketing in '14

John P. David | Posted 01.26.2014 | Small Business
John P. David

Today, successful marketers have taken on the added role of publishers. We can't necessarily wait for media to come and cover us, so we have to develop our own content.

5 Ways To Become an Effective Social Media Douchebag

Amil Husain | Posted 01.25.2014 | Technology
Amil Husain

This year people will spend more time on digital media than watching TV. TIME TO FREAK OUT!!!! You could loose your sh*t, or you could do the smart thing and cash in on the fear by becoming a social media expert.

10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy

Belle Beth Cooper | Posted 01.25.2014 | Technology
Belle Beth Cooper

If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.

Social Media Marketing Lessons From the NHL

Chad Pollitt | Posted 01.25.2014 | Business
Chad Pollitt

By offering engaging, entertaining, image-rich or problem-solving content on the right channel at the best time, brands can deliver impactful marketing that people love.