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Social Media Marketing

Social Media Marketing World 2014 - 5 Trends You want to Jump on NOW!

Kim Garst | Posted 06.09.2014 | Business
Kim Garst

I just recently returned from speaking at the Social Media Marketing World 2014 event in San Diego. In addition to being a great place to learn from the very best, it was also a great place to get a glimpse at what the experts think are the next big things on the social media and digital marketing horizons.

Is Your Social Media Failing?

Scott MacFarland | Posted 06.08.2014 | Business
Scott MacFarland

Social media is moving at warp speed and most people who are charged with managing the content and distribution are not well equipped to handle the ever-changing social eco-system.

Turn Your Twitter Marketing Into a Money-making Machine

Brian Honigman | Posted 06.04.2014 | Business
Brian Honigman

Twitter is a powerful platform for a business trying to engage in one-on-one conversations with their audience, while also trying to monetize their so...

Turning Your Customers Into Your Marketers

Molly Reynolds | Posted 06.04.2014 | Business
Molly Reynolds

The invention of social media has not changed the fact that people like recommendations -- it has only enhanced it.

Is Your Voice Worth Elevating?

Russell Bishop | Posted 06.03.2014 | Healthy Living
Russell Bishop

In all the social media that you follow, how many messages do you see that are actually worth your time? For that matter, how much value is there in what you are posting? There are very different kinds of value that can be derived from all things social.

After Real Time Advertising

Amil Husain | Posted 06.02.2014 | Media
Amil Husain

Oreo's "Dunk in the Dark" post during the 2012 Super Bowl clearly demonstrated the impact of creating responsive content during existing conversations. Now, a year after "Real Time" entered the lexicon, has the promise of an always on content engine met up with the expectations?

Top 5 Social Media Tools Every Marketer Needs to Know About

Matthew Collis | Posted 05.28.2014 | Business
Matthew Collis

In this article, I'll outline five of my top social media tools to help you manage your social channels and practice effective social media marketing and community management.

Top Social Media Campaigns of 2014 So Far

Lisa Parkin | Posted 05.27.2014 | Business
Lisa Parkin

The first quarter of the year is at an end, and we've already been offended, shocked, impressed and overwhelmed by business's activity on social media.

Measuring the ROI of Public Relations: Five Experts Weigh In

Molly Borchers | Posted 05.26.2014 | Business
Molly Borchers

As we often say at my company, PR is the ultimate word of mouth.

11 Ways to Promote Your Book Year Round

Fauzia Burke | Posted 05.26.2014 | Books
Fauzia Burke

3. People follow people, not books. Let your website be a comprehensive picture of you, your brand, your book and your message.

8 Reasons Your Social Media Marketing Needs Attention

Jonathan Long | Posted 05.21.2014 | Business
Jonathan Long

Gaining a massive amount of new followers quickly doesn't always translate into successful social media marketing, so we are not talking about sheer numbers here.

The State of Infographics at SXSW 2014

Randy Krum | Posted 05.20.2014 | Technology
Randy Krum

For many years now, data visualization and infographics-related session topics have been a part of the annual South by Southwest (SxSW) Interactive Festival in Austin, TX, and this year was bigger than ever.

How Do You Value an Impression?

Ross Resnick | Posted 05.20.2014 | Business
Ross Resnick

Imagine that the local ice cream truck of your childhood is rolling down your street. His haphazardly painted truck is blasting a mélange of slightly...

10 Simple Twitter Tactics That Will Get You More Traffic Today

Brian Honigman | Posted 05.18.2014 | Media
Brian Honigman

You see other bloggers killing it on Twitter, and you want some of that success for yourself, but you don't know where to start. The platform already seems super noisy and has experts on every topic known to man. So what can you do to stand out?

6 Tips for Making Your Pop-up Pop

Cassie Hughes | Posted 05.12.2014 | Business
Cassie Hughes

From retail concepts to flash dinner parties to magazine events, pop-ups done well blend the immersive with the ephemeral to drive interest and buzz. ...

A BRAVE New Approach To Social Media And Community Building

George Bradt | Posted 05.05.2014 | Business
George Bradt

We've come full circle. For most of our existence people sold things to others through one-on-one relationships. It's only since World War II that mas...

How Older Brands Can Reach New, Younger Audiences Through Social Media Branding

Carol Han | Posted 05.11.2014 | Business
Carol Han

The emergence of social media as an effective branding and sales tool is a relatively new one in comparison to mainstays in traditional advertising such as print ads and billboards. Here are a few valuable steps that will make diving into digital more fluent.

The Verdict Is in: The Future of Marketing Is Social

R. Kay Green | Posted 05.08.2014 | Business
R. Kay Green

We can't deny it. It's everywhere we go, it's everything we see. It's social media and it symbolizes where we are as a society: Interconnected... and it is here to stay.

Which Algorithm Are You?

Marty Kaplan | Posted 05.10.2014 | Technology
Marty Kaplan

I used to believe my tastes marked me as an individual. Now, thanks to algorithms, I know that I belong to taste tribes, and that I'm way more predictable than I could ever have imagined.

Social Media Measurement and the Only Metric That Matters

Kim Garst | Posted 05.10.2014 | Business
Kim Garst

Regardless of the business, benchmarking, measuring and being able to analyze results is important. If you do not, how will you know if, and to what extent, you are succeeding?

Three Things Miley Can Learn About Social Media

Tania Yuki | Posted 05.10.2014 | Business
Tania Yuki

Huge returns come to those who treat content as though it were meant to last.

Informative, Interesting, Relevant: Three Rules for Creating Quality Content in Digital Marketing

Roger Bryan | Posted 05.07.2014 | Business
Roger Bryan

How do you go about creating content that's not only good, but also catches people's attention and makes them want to learn more?

How Klout Is Poised to Clean LinkedIn's Content Clock

Chad Pollitt | Posted 05.05.2014 | Business
Chad Pollitt

In May of last year I wrote, "Why LinkedIn Just Got Less Appealing," to voice the displeasure of myself and many others regarding LinkedIn Today's (no...

Non-Profits & Social Media: Keys to Successful Content Creation, Tone & Approach

Tulani Elisa | Posted 05.05.2014 | Impact
Tulani Elisa

If you're creating a strategy, writing copy, designing sharable images, or producing content for digital engagement, ask yourself these four questions.

To Build a Personal Brand With Social Media Takes Experimentation

Peter Cardon | Posted 05.04.2014 | Business
Peter Cardon

Although most business students use social media often, they have rarely developed a strategic approach to creating a personal brand.