iOS app Android app

Social Media Marketing

3 Things About Social Media You Should Have Known From Life

Tania Yuki | Posted 11.15.2014 | Business
Tania Yuki

Life was not meant to be easy, and you can multiply that if you're a brand working to be effective on social media. To begin with, you're not even a real person. You're a brand.

The Key Is in the Journey: The ROI on Social Media

Ann Tran | Posted 11.08.2014 | Business
Ann Tran

What is the ROI of sharing your travel journey on your social channels for all parties involved? And what does it take to distribute quality content to all your networks?

The Startup Education Gap

Lee Schneider | Posted 11.05.2014 | Small Business
Lee Schneider

Startups need to understand and deploy their culture first, because that's how their customers will understand them best. There's a good reason for this: products are easily commodified. They can copied and sold at a lower price.

Retweet, Favorite, Donate: Charitable Giving On Twitter Might Soon Be A Click Away

The Huffington Post | Robbie Couch | Posted 09.09.2014 | Impact

The Twittersphere may soon be getting a little more giving. Twitter announced on its blog Monday that the social media site is testing a new "buy"...

5 Tips for Professionals Navigating Social Media

Tania Yuki | Posted 11.08.2014 | Women
Tania Yuki

Whether you're looking for a new position, making a career move or want to increase your own value within your existing role, social media such as Linkedin, Twitter and Facebook all provide powerful platforms to gain the visibility, credibility and access required to get to that next level.

Test Any Business Idea for Less Than $400

Sajeel Qureshi | Posted 11.05.2014 | Small Business
Sajeel Qureshi

You've got a great idea for a new store, app or restaurant. Should you quit your job and invest before doing basic marketing research? It's amazing how many businesses are started on a hunch or feeling. Instead, budget $400 in some general digital marketing tactics to test the waters out by doing the following.

Success Bias

G. Doucette | Posted 11.05.2014 | Books
G. Doucette

It's not a science experiment, though, so I'll sign off with a different conclusion: Find a way to get readers. Any way you can think of, anything you think might work. Be prolific, be professional, and be available on social media for them. Maybe, if you're very lucky, the stampede will turn in your direction.

Six Strategic Tips for Social Media Success

Carol Han | Posted 11.03.2014 | Technology
Carol Han

Though social media presence and strategy is critical in areas such as the fashion and food industries, it is important for almost all companies and products to create, maintain, nurture and grow their visibility online.

7 Social Media Psychology Studies That Will Make Your Marketing Smarter

Courtney Seiter | Posted 11.02.2014 | Technology
Courtney Seiter

Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities.

The 5 Most Common Digital Marketing Strategies

Johana Reyes | Posted 10.29.2014 | Business
Johana Reyes

Thus, many companies have adopted digital marketing strategies to continue to promote their products and services to these users via these channels.

Yonderbound: Disrupting Travel Booking and Breaking Tech's Glass Ceiling

Lin Humphrey | Posted 10.27.2014 | Business
Lin Humphrey

In my past career in travel ecommerce, one of the key issues I ran into was the extremely structured data format received from traditional reservation systems, which left little room for innovating the booking process.

The 10 Best Marketing Tweets I've Ever Seen

Melanie Curtin | Posted 10.27.2014 | Business
Melanie Curtin

While a brand used to have to spend zillions of dollars to get its ad on TV or its logo on a billboard, now social media like Twitter make it possible to reach millions of people quickly, without spending millions of dollars.

Conquer 4 Problem Areas to Prove Marketing ROI

Joseph Parker | Posted 10.18.2014 | Business
Joseph Parker

You're pleased with your marketing program. Your campaigns achieved short-term goals and the marketing department made important headway toward overar...

Why Creating Content Trumps Face-to-Face Meetings

Michael D. Simmons | Posted 10.25.2014 | Technology
Michael D. Simmons

What makes this story scary is that it could happen to any us. Our society is quickly moving from the broadcast era to the social media era and viral shaming is just one of the results.

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

Anfernee Chansamooth | Posted 10.25.2014 | Business
Anfernee Chansamooth

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients. Before we get into the specifics let me share some background with you.

A Positive Brand Identity Turns Consumers Into 'Frands'

Don Dodds | Posted 10.21.2014 | Business
Don Dodds

Targeting the correct group of consumers is critical to successful frand development. Attempting to launch a marketing campaign to target everyone is not an effective strategy. Focus on the specific traits that determine the ideal consumer for your business.

Raynforest: Identifying Sports Marketing Influencers

Lin Humphrey | Posted 10.20.2014 | Business
Lin Humphrey

A key trend in digital and social media marketing is identifying influencers and their scope of influence. One area where online influence is just coming into examination is sports and sports marketing.

5 Steps to Creating a Powerful Content Marketing Strategy

Alex Pirouz | Posted 10.19.2014 | Business
Alex Pirouz

Never before in the history of the world, has the playing field been so level for companies everywhere. The advent of social media and blogging has completely democratized the business world, and opened doors for even the smallest of business.

Tips to Tell Your Brand's Success Story: Stand Out and Get Noticed in Interviews

Andrea Pennington, M.D. | Posted 10.19.2014 | Small Business
Andrea Pennington, M.D.

Your brand identity is not about what you do, it is about how you do what you do, what makes you unique and what it means to you and others.

What to Do During a Slow Period: Shift From Worry to Opportunity and Strengthen Your Business Strategy

Ciara Pressler | Posted 10.11.2014 | Small Business
Ciara Pressler

Want to emerge from a slow period with a stronger business? Here are my top 10 recommendations for what to attack and where to focus your attention.

Top 5 Ways Brands Can Shape the DIY Phenomenon

Jonathan Hall | Posted 10.07.2014 | Technology
Jonathan Hall

Brands that go beyond participating in the DIY trend to actually shaping it understand that they need to be relevant to multiple areas of people's lives.

Are You Treating Social Media as an Afterthought?

Nika Stewart | Posted 09.30.2014 | Business
Nika Stewart

Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though experts continue to espouse the virtues and benefits of social media, many businesses and thought leaders have failed to make it a priority.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 09.22.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

5 Tips For Developing Compelling Content

Anjali Varma | Posted 09.22.2014 | Small Business
Anjali Varma

A common excuse for not blogging is "I have nothing to blog about." However, if you run a business and cater to a customer base you do have something to talk about! It might take a bit of creativity, but the content is there.

To All Corporations: This Is What People Mean When They Talk About Fairness

Ujwal Arkalgud | Posted 09.16.2014 | Business
Ujwal Arkalgud

As people, we've become accustomed to asking questions publicly, digging deeper and going past the advertising noise that bombards our senses every single waking minute.