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Social Media Marketing

Rauner Leads In Facebook, Quinn Rules Twitter In Social Media Race

Madison Bondi | Posted 11.12.2013 | Chicago
Madison Bondi

. We're following the social media trends of the six candidates for Illinois governor. The early returns show GOP candidate Bruce Rauner leading the pack in Facebook friends, though his numbers have begun to plateau after a meteoric initial rise.

Social Media Grows Up

Kim Garst | Posted 11.11.2013 | Small Business
Kim Garst

Would you rather have one good friend or 10 acquaintances? It is an easy answer right? When you were younger, your grade school years, it was very important to be popular.

The Power and Limits of Social Media

Michael Kaiser | Posted 11.09.2013 | Arts
Michael Kaiser

Yes, social media can amplify the impact of any of these activities but a single tweet or Facebook post is not enough to bring wide acclaim.

Social Media Trust, Credibility and Reputation Management

Jeremy Harris Lipschultz | Posted 11.04.2013 | Media
Jeremy Harris Lipschultz

Communication researchers traditionally measure media trust by considering source and message credibility. The idea that poor performers would be "poisoning the wells" for the rest of us on one social media platform, much less across all, would seem conceptually flawed.

Off the Hook

Megan Walsh | Posted 10.26.2013 | Healthy Living
Megan Walsh

As I travel down the uncharted path that is life, I believe that one of the biggest lessons I am learning is that "it can wait." Those emails and Facebook statuses will still be there Monday morning.

Tips From the Rock n' Roll CEO No. 14: Show Don't Tell

Jared Gutstadt | Posted 10.26.2013 | Business
Jared Gutstadt

In the media business, there are a lot of people who walk into rooms everyday to tell their story. But sometimes, showing your story has a greater impact. Show me, don't tell me (Rush knew this!). Let me explain (ironic, I know!).

The New Rules of Advertising, Marketing and PR

Scott Steinberg | Posted 10.23.2013 | Business
Scott Steinberg

Brian Solis outlines the future of marketing, advertising, and customer relationship management, and offers hints, tips and advice for meeting the challenges associated with operating in a world of shrinking visibility and growing competition.

The Changing Face of Search Engine Optimization

Don Dodds | Posted 10.21.2013 | Technology
Don Dodds

With a multitude of different tactics out there for driving traffic to a website, it can be hard to decide which ones are worthwhile and which ones simply take too much time to offer a satisfactory return on investment.

How to Use Social Media Listening to Build Brand Loyalty

Jayson DeMers | Posted 10.20.2013 | Technology
Jayson DeMers

Acquiring customer feedback and understanding their wants and needs is an integral part of running nearly any business. Not only is it important for delivering the right products and services, but it plays a big role in establishing a loyal customer base and repeat sales.

5 Ways to Be Socially Savvy

Kim Garst | Posted 10.20.2013 | Business
Kim Garst

Social media can, at first glance, seem totally intimidating for entrepreneurs and small business owners but with the right strategies and tools, social media can be an amazing way to take your business to new heights.

Why Meaning is the Future of Marketing -- and How These 3 Companies Are Pointing the Way

Spencer Critchley | Posted 10.19.2013 | Business
Spencer Critchley

Meaning is what people really seek in most of the content they consume. (The writer in me hates the idea of "consuming" content, but I guess we're stuck with that term)

What No-content Marketing Will Look Like

Spencer Critchley | Posted 10.12.2013 | Business
Spencer Critchley

The wealthy and powerful have always had access to services like these -- think of the President's Daily Brief or Stratfor -- but it's becoming more common among the broadening population of the too-busy. Some marketers may now need to profile not just their primary target, but their target's gate-keeper.

The Social Media Effect: Are You Really Who You Portray Online?

R. Kay Green | Posted 10.07.2013 | Small Business
R. Kay Green

Through interaction with the social medium, the real and ideal selves intersect; and the ideal self is at least partially actualized. In essence, our online selves represent our ideals and eliminate many of our other real components.

How Companies Are Targeting Customers and Predicting Behaviors With Analytics [Infographic] | Posted 10.06.2013 | Business

With millions of active users each month, online industry powerhouses such as Amazon, Twitter, and Netflix have determined some pretty brilliant ways to use analytics to predict consumer's needs, behaviors, and attitudes -- and keep them coming back for more.

Think I'll Visit Facebook to See Which Friend I'm Being Pressured Into Buying a Gift Card for Today

James Napoli | Posted 10.05.2013 | Comedy
James Napoli

I'll be checking out what's trending on Twitter, seeing what's new on Tumblr, sharing interests on Pinterest and, of course, heading on over to Facebook, where I can see which friend I'm supposed to buy a Target or Starbucks gift card for today.

What's Next for Content Marketing: No Content

Spencer Critchley | Posted 09.29.2013 | Business
Spencer Critchley

Although it's still on the rise, content marketing is already showing signs of becoming the victim of its own success. An advantage is no longer an advantage when it's available to everyone. As more and more people try the same thing, it works less and less well.

5 Quick, Painless Ways to Make Social Media Marketing Easy

Lena L. West | Posted 09.22.2013 | Small Business
Lena L. West

While you might've told yourself using social media is just too hard, that you don't have time to do it, or some other seemingly reasonable excuse, I'm here to tell you that you can use it, easily and effectively. You just need a few tips and tricks to make it manageable.

Doritos Locos Tacos: The Best Marketed Product in Recent History?

Troy Campbell | Posted 09.21.2013 | Business
Troy Campbell

Instead of lying to us, Taco Bell invites us into the lie, where we participate in exaggeration of how amazing the tacos are, in service of our own enjoyment.

Your Best Prospects Are Your Customers' Online Friends' Friends

Chris Abraham | Posted 09.17.2013 | Business
Chris Abraham

The future of social media marketing and digital PR will require learning how to compel everyone's friend-of-a-friend to crow about their clients.

Marketing Metamorphosis: The Artist Becomes the Scientist

Jim Yu | Posted 09.16.2013 | Business
Jim Yu

Real-time technologies, the explosion of social networks and emergence of big data are revolutionary breakthroughs in the post-traditional ad world. Consumers are smarter, savvier and more empowered than any other time in history.

Facebook and GMO "Friends"

Jeffrey P. Colin | Posted 09.14.2013 | Technology
Jeffrey P. Colin

Facebook is one of the world's dominant social networking websites. It has changed the way that people view online interactions, and many other aspect...

What Do You Get When You Start Searching a Candidate's Name?

Madison Bondi | Posted 09.10.2013 | Chicago
Madison Bondi

You can learn a lot about a candidate with a Google search. But you can learn a lot about what people are wondering about a candidate if you let Googl...

Is Twitter and Facebook the End of Society?

David Wygant | Posted 09.10.2013 | Technology
David Wygant

We've become so social media reliant even people we're close to now only send us Facebook messages on our birthday. And we've become such a disconnected society.

6 Tips to Ensure Your Business Blog Is Found

Bill Blaney | Posted 09.09.2013 | Business
Bill Blaney

A blog is an easy, cost-effective way to tell your company's tale without having to spend an enormous amount of time on structure, promotion or strategy beyond what enters your head at that particular moment.

Twitter's Vine -- a Threat to Facebook or Another Toy?

Tom Lowery | Posted 09.09.2013 | Business
Tom Lowery

Maybe when Vine is wearing long trousers I'll take it more seriously. For now at least, my social media world can live without it.