How do you build buzz in social media? What makes social media real-life marketing events successful? It is not one thing in particular, but many things: your vision, the people you involve, and the strategies you employ.
The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn't work.
With social media marketing becoming the staple of communication between businesses and their customers, content creation and a well-developed and executed strategy is vital in order to increase your brand's social reach and grow your customer loyalty.
FOMO -- the "Fear Of Missing Out" -- is the insidious feeling that other people are getting more from life than you are. The acronym has been the focus of increasing attention, but the phenomenon is as old as Adam (who ate the apple, after all, out of fear of what he'd miss if he didn't).
Likewise, if competing brands all say they have the lowest price or the best deals, obviously only one claim can be true. The rest are stretching the truth. How do consumers find out who is telling the truth?
it appears that now every start-up has jumped on the social media bandwagon promising to simplify your company's Facebook, Twitter, Flickr, YouTube, or Google+ accounts. It's enough to drive any digital advertising exec bonkers.
What did Ghonim do to foster online engagement that eventually contributed to real, on the streets, offline action? It's simple really. He spoke, users listened and responded, and then he acknowledged their contributions.
Mitt Romney is not exactly big on the Internet. Obama nets more supporters and dollars through his online campaign, and draws more traffic in news and search -- one of the rawest indicators of what Americans are looking for online. But is that even a good thing?
One part of the Jerry Sandusky story that did not get much attention is the social media and crisis communications aspect. How would you handle social media within an organization faced with a major crisis like this?
While seasoned digital marketers know better, several small business owners are just beginning to develop an online presence and may be pondering these five social media myths that simply refuse to go the way of the dinosaur.
The Lionsgate blockbuster proved that social media marketing for movies is about more than just ads and promoted hashtags; it's about compelling content and user experiences that draw people into the world of the film.
They were saying that MySpace was destined to control the world and it would be the operating system of the Internet. Today MySpace is basically gone. What the experts say would be successful, failed. And what the experts say would fail, succeeded.
Commercials are excellent means of advertising. But they only reach audiences watching TV at that one moment that they are playing. Unless, they were good enough to go viral. So what makes a commercial good enough to be shared online and spread like wildfire?