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Social Media Marketing

Social Media Is Much More Than Just Social and Media

Jure Klepic | Posted 10.15.2012 | Technology
Jure Klepic

Social media is a powerful force in the online world but most organizations today have not yet studied the object, time and space sufficiently.

Inbound Marketing: 5 Ways to Create an Awesome Online Video Strategy

Scott Steinberg | Posted 10.14.2012 | Business
Scott Steinberg

Here's the dirty secret content creators won't always tell you: Just because you can attract a significant online audience doesn't mean it's simple to mobilize or monetize.

Creating Social Media Buzz

Christel Quek | Posted 10.09.2012 | Technology
Christel Quek

How do you build buzz in social media? What makes social media real-life marketing events successful? It is not one thing in particular, but many things: your vision, the people you involve, and the strategies you employ.

How Small Businesses Can Take Advantage of Mobile Benefits

Michael Tasner | Posted 10.07.2012 | Small Business
Michael Tasner

As digital merges more closely with the in-store experience, business owners should take advantage of what marketers have deemed the "SoLoMo" trend: Get Social, Think Mobile, Spend Local.

Trial and Error for Business Social Media Will Fail

Marty Zwilling | Posted 09.29.2012 | Business
Marty Zwilling

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn't work.

How to Increase the ROI of Social Media Marketing

Jennifer Nagy | Posted 09.25.2012 | Small Business
Jennifer Nagy

If you're like most people, social media outreach eventually becomes a lower priority because it doesn't directly generate revenue. Well, no longer!

Become Social in Social Media With Jugnoo

Jure Klepic | Posted 07.24.2012 | Business
Jure Klepic

Many businesses today can benefit from using social media influencers to help inform and motivate others about their product or service. The major pro...

Over 25? You're Not Qualified to Do Social Media

Jim Kukral | Posted 09.21.2012 | Home
Jim Kukral

Hey, you old farts... You don't know how to use Twitter or Facebook because you're old and out of touch!

Social Influence: How 'Friends of Friends' Are Key to Earned Media

Michael Tasner | Posted 09.16.2012 | Business
Michael Tasner

With social media marketing becoming the staple of communication between businesses and their customers, content creation and a well-developed and executed strategy is vital in order to increase your brand's social reach and grow your customer loyalty.

Five Ways to Amplify Momentum on Facebook

John Haydon | Posted 09.16.2012 | Business
John Haydon

Most nonprofits don't really have a plan on Facebook. They create a Facebook page and then wonder what to do next.

FOMO: The Only Thing We Have to Fear Is Missing Out

Faith Popcorn | Posted 09.15.2012 | Media
Faith Popcorn

FOMO -- the "Fear Of Missing Out" -- is the insidious feeling that other people are getting more from life than you are. The acronym has been the focus of increasing attention, but the phenomenon is as old as Adam (who ate the apple, after all, out of fear of what he'd miss if he didn't).

Accelerate Growth by Building Relationships and Social Trust

Daniel Burrus | Posted 09.10.2012 | Business
Daniel Burrus

Likewise, if competing brands all say they have the lowest price or the best deals, obviously only one claim can be true. The rest are stretching the truth. How do consumers find out who is telling the truth?

The Best Social Media Management Tools for 2012

Layla Revis | Posted 09.05.2012 | Technology
Layla Revis

it appears that now every start-up has jumped on the social media bandwagon promising to simplify your company's Facebook, Twitter, Flickr, YouTube, or Google+ accounts. It's enough to drive any digital advertising exec bonkers.

Social Media Lessons From a Revolution

Ryan J. Davis | Posted 09.04.2012 | Technology
Ryan J. Davis

What did Ghonim do to foster online engagement that eventually contributed to real, on the streets, offline action? It's simple really. He spoke, users listened and responded, and then he acknowledged their contributions.

Why Does Obama Get Better Traffic Than Romney? (Conservatives)

Ari Melber | Posted 08.26.2012 | Media
Ari Melber

Mitt Romney is not exactly big on the Internet. Obama nets more supporters and dollars through his online campaign, and draws more traffic in news and search -- one of the rawest indicators of what Americans are looking for online. But is that even a good thing?

Penn State University: Poor Crisis Management And Social Media Skills

David Meerman Scott | Posted 08.23.2012 | Media
David Meerman Scott

One part of the Jerry Sandusky story that did not get much attention is the social media and crisis communications aspect. How would you handle social media within an organization faced with a major crisis like this?

Merck: Using Moms and Madagascar to Market to Kids

Sheila Quirke | Posted 08.22.2012 | Parents
Sheila Quirke

Kids don't need Madagascar characters to encourage them to take meds. Kids also don't need moms throwing them parties that revolve around medicine.

Seattle's Best: "It's Like Drinking Suntan Lotion, But Better Tasting'

So Good | Posted 08.20.2012 | Home
So Good

In advertising, a great catch phrase can make or break a product.

Part 2 -- How to Optimize Your Message With Blogging, an Interview with Rich Brooks

Penny C. Sansevieri | Posted 08.18.2012 | Technology
Penny C. Sansevieri

We're back with Rich Brooks of Flyte New Media to continue our discussion.

5 Social Media Marketing Myths: Busted!

Evanne Schmarder | Posted 08.18.2012 | Small Business
Evanne Schmarder

While seasoned digital marketers know better, several small business owners are just beginning to develop an online presence and may be pondering these five social media myths that simply refuse to go the way of the dinosaur.

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 08.15.2012 | Technology
Shawn Amos

The Lionsgate blockbuster proved that social media marketing for movies is about more than just ads and promoted hashtags; it's about compelling content and user experiences that draw people into the world of the film.

Some Quick Twitter Advice From One Business Owner to Another

Michael Tasner | Posted 08.15.2012 | Small Business
Michael Tasner

As with Facebook, your fans will drive your interaction, but it is the relationships you build with the local community -- media, businesses, nonprofits -- that increase Twitter's utility.

What the Plus! What's Up With Google+? An Interview With Guy Kawasaki

Penny C. Sansevieri | Posted 06.14.2012 | Technology
Penny C. Sansevieri

They were saying that MySpace was destined to control the world and it would be the operating system of the Internet. Today MySpace is basically gone. What the experts say would be successful, failed. And what the experts say would fail, succeeded.

Five Ingredients to Make a Commercial Viral

Chloe Spencer | Posted 08.12.2012 | Business
Chloe Spencer

Commercials are excellent means of advertising. But they only reach audiences watching TV at that one moment that they are playing. Unless, they were good enough to go viral. So what makes a commercial good enough to be shared online and spread like wildfire?

Successful Campaigns Become Part of the Social Media Experience

Ben Padley | Posted 08.08.2012 | Media
Ben Padley

In my experience as a global head of digital engagement, the concept of an audience is a somewhat tricky idea to pin down when it comes to social medi...