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Social Media Marketing

SXSWi: Bourbon and Brilliance

Farryn Weiner | Posted 05.28.2012 | Media
Farryn Weiner

More often than not, a convention is not quite worth the aggravation -- speakers ramble on about lofty ideas of expertise, happy hours cloud your judg...

Dispatch From the Marketing Front: What You Missed at South by Southwest (SXSW) Interactive 2012

Christian Moritz | Posted 05.26.2012 | Business
Christian Moritz

Whether it was the keynotes by industry legends or 75 SXSW marketing sessions on how to leverage interactive technology, I found SXSW invaluable for learning the latest about emerging technologies and best practices from industry peers.

Film Studio Marketing Tricks That Will Help Your Business: The Press Mailer

Gordy Grundy | Posted 05.22.2012 | Small Business
Gordy Grundy

Every business owner knows of the importance of a 'leave behind.' It is that business card, brochure or gift that will continue to make an impression long after you have left the room. In Hollywood, the Press Mailer has long been a staple of every marketing campaign.

Conducting Business in Revolutionary Times

Scott Goodson | Posted 05.21.2012 | Business
Scott Goodson

I believe many who have watched what is transpiring around the world can't help wondering: How can I be a part of something like that? Or, could I possibly help start something like that, based on an idea that matters deeply to me?

Twitter Addiction -- Progressing on to Harder Social Media "Drugs"

April Rudin | Posted 05.21.2012 | Technology
April Rudin

Remember, Twitter is not a game (although it has a silly name.) Its a serious and powerful tool to drive targeted messages, thereby creating visibility to yourself and your firm.

I Hate Social Networking

Susan Harrow | Posted 05.20.2012 | Technology
Susan Harrow

I don't want to know when you're going to sleep or if you sweated up a storm in your latest workout. I don't want to hear about your baby's poop habits, or the tiff with the neighbor. On social networks I want five things.

The Difference Between Slacktivism And Activism: How 'Kony 2012' Is Narrowing The Gap

Evan Bailyn | Posted 05.19.2012 | Impact
Evan Bailyn

Is posting online about an important issue really "slacking"? If so, what would doing nothing be?

Five Reasons to Use Social Media Analysis

Steve Hamby | Posted 05.15.2012 | Technology
Steve Hamby

Companies want to know what their customers or potential customers are saying about them and their competitors. Social media offers the fastest, and arguably the most accurate, method to discover who hates you or likes you, and who loves the company but despises the product.

Don't Limit Your Online Marketing To Google: Smart Companies Use LinkedIn To Grow Sales, Membership And Influence

Christian Moritz | Posted 08.21.2012 | Business
Christian Moritz

In addition to Google and Bing, increasingly people are using LinkedIn as their search tool for products and services.

Banking on Social Media: The Right Experts Count

Camilla Webster | Posted 05.05.2012 | Media
Camilla Webster

Social media is a great modern response to this age old conundrum. But you can't just hire any young thing if you're in the business of selling advice and strategy and here's why.

2012 NBA All-Star Weekend a Social Media Success

Peter Robert Casey | Posted 05.02.2012 | Sports
Peter Robert Casey

When you combine a wildly popular league with a corporate culture of embracing technology and engagement, only one question remains: How social will the 2013 NBA All-Star Game be?

Getting Social in Detroit

Dan P. Morrison | Posted 05.01.2012 | Detroit
Dan P. Morrison

As a nonprofit leader, I drool over the potential to leverage social media to let the world know about Citizen Effect and Detroit4Detroit. I don't have $3.5 million to spend on a Super Bowl ad. But I don't need to, right?

Looking Through the Hispanic Lens Brings a Paradigm Shift in Telecom, Media & Entertainment Industries

Glenn Llopis | Posted 04.28.2012 | Latino Voices
Glenn Llopis

These are the facts - Are you prepared to capture your share of this market as we begin to see the emergence of the authentic Hispanic voice through the companies already taking the lead?

Five Social Media Lessons From the Cutting Edge

Dr. Layla McCay | Posted 04.17.2012 | Media
Dr. Layla McCay

If social media is really a game changer, I'd hoped the new game might be more exciting. In reality, I know it is. So who is playing, and where are they?

Easy and Inexpensive Ways to Build Your Own Powerful Media List

Penny C. Sansevieri | Posted 04.14.2012 | Small Business
Penny C. Sansevieri

PR firms spend a lot of money on yearly subscriptions to online databases that give them access to every media contact. As a business owner, speaker, or author, you don't need to have that big of a media list; you just need a strong set of contacts.

Superbowl 2012 Breaks Social Records, Sets New Marketing Standard

Maya Grinberg | Posted 04.09.2012 | Media
Maya Grinberg

If you had any doubt that sports and social media go hand in hand, this week's Super Bowl XLVI should have convinced you.

360* Marketing, Part 1: Principles Behind Marketing

Michael Picard | Posted 04.09.2012 | Business
Michael Picard

In an age where people are bombarded with telemarketing calls and saturated with advertising, you can't afford not to think differently.

Gilligan's GOP Island Creates Facebook Furor

Eliyahu Federman | Posted 04.06.2012 | Comedy
Eliyahu Federman

Part of my varied responsibilities as vice president of the daily-deal site 1SaleADay.com include overseeing the management of its social media vertic...

The Importance of Social Proof

Penny C. Sansevieri | Posted 04.01.2012 | Business
Penny C. Sansevieri

Be relevant, be interesting, be insightful. Don't just copy what everyone else is doing, be unique. That's easy to say and harder to do, I know. But let's face it, the numbers never lie. When you put an article or blog post out there that gets a lot of buzz, you know you've hit your mark.

Ten Ways to Buzz It Up on Facebook

Noelle Bell | Posted 03.31.2012 | Media
Noelle Bell

In following these ten steps, you'll see how your fan page performs, the benefits it gives you, and how you can adjust your Facebook marketing accordingly.

Social Media Marketing: A Quick Guide To Getting Started

The Huffington Post | Alicia Ciccone | Posted 01.30.2012 | Small Business

While President Obama tweets from the Oval Office and McDonald's documents the very farm that grows its potatoes on YouTube, many small-business owner...

Social Media Marketing: Chasing Likes and Other Ad Agency Mistakes

Andrew Cherwenka | Posted 03.31.2012 | Media
Andrew Cherwenka

While some of us are pushing our way in by employing the same 1-way mass tactics used in TV and print, others have swung too far the other way, blindly chasing likes and fan counts. Both approaches miss out on social media's true potential.

Measuring the Business Impact of Social Media

Maya Grinberg | Posted 03.21.2012 | Business
Maya Grinberg

Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time.

The Myth About Being "Liked" (on Facebook)

Penny C. Sansevieri | Posted 03.20.2012 | Business
Penny C. Sansevieri

With all the social media options out there it's critical to not just build numbers, but maintain them, too. In order to do this, it's important to know what users want and when they want to see you post new content.

Getting Fan Scaling Right for Your Business

Noelle Bell | Posted 03.18.2012 | Small Business
Noelle Bell

It all comes back to customer service, and that's what fan scaling the right way is about. Serve your customers (fans) well through creative content, smart advertising, and you will see the benefit of that investment back.