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Social Media Marketing

29 Ways to Get More From Your Nonprofit Website's Landing Pages

John Haydon | Posted 10.31.2011 | Impact
John Haydon

Write copy in second person narrative. The word "you" directly addresses the reader, and makes the landing page 100 percent about them.

The Quickest Way to Kill Your Online Success

Penny C. Sansevieri | Posted 10.31.2011 | Books
Penny C. Sansevieri

While there are no guarantees in anything, you need to be smart about all of these wonderful, free, not-owned-by-you social media sites.You might do a fantastic job of driving traffic, but the reality is that you should focus on what you own, your website.

Let's Give Them Something to Talk About: Creative Use of Social Media

Ernan Roman | Posted 10.30.2011 | Business
Ernan Roman

Conduct regular searches on the terms customers are most likely to use that relate to your company, your brands and your promotions. Then join the conversation.

Is Social Media the Next Bubble?

Edward Muzio | Posted 10.26.2011 | Business
Edward Muzio

Remember when Facebook switched the button on group pages from "Be a Fan" to "Like"? Any company whose materials said "Be our fan on Facebook" had to change the message immediately or risk looking disconnected.

Top 5 Things to Know About "Top 5 Lists"

Azita Ardakani | Posted 10.09.2011 | Technology
Azita Ardakani

The ubiquitous rise in "Best Of's" is baffling. In an attempt to help myself remember what to look for, and mentally manage some of the online clutter, I am sharing my top 5 tips.

The Social Currency Mint

Naomi Troni | Posted 10.04.2011 | Business
Naomi Troni

Viral marketing will send consumers to a brand's website for a first visit, but what will motivate them to come back? These four important elements.

Like Is the New Link: Attracting Clients in a Social Media World

The New York Public Library | Posted 10.03.2011 | New York
The New York Public Library

Almost half of the world's Internet users are on Facebook. But how many are "likable?" For anyone with something to sell, this is a particularly tricky question.

The Top 17 Most 'Social' Companies

The Huffington Post | Cooper Smith | Posted 09.26.2011 | Technology

When you think about the most social media-savvy companies, what firms come to mind? Intuit or The Limited may not be at the top of your list, but ...

Facebook 101: Business Basics With a Cyber Twist

Carolyn Ziel | Posted 09.20.2011 | Small Business
Carolyn Ziel

Ever since Facebook become the dominant player in social networking, marketers and business owners are looking for new ways to tap into this growing c...

Use 'Social Media Events' To Engage Customers

Carol Roth | Posted 09.24.2011 | Business
Carol Roth

Social media events -- from live chats to product unveilings to webinars -- are a fun way to engage customers.

Artist Who Sold Her Soul On Craigslist On James Franco's Non-Visible Art

The Huffington Post | Sydney Edelist | Posted 09.17.2011 | Arts

Last month we told you about James Franco's new art project, the Museum of Non-Visible Art (MONA). People questioned whether the project was an elabor...

Google+ Tips For Business Owners

Jason Sadler | Posted 09.10.2011 | Business
Jason Sadler

Businesses should utilize their employees who are social media savvy and passionate about the company. They are the ones that will be relatable and able to build meaningful relationships on Google+.

Bianca Bosker

WATCH: Founder Of DoubleClick On The Most Overhyped Trend In Tech | Bianca Bosker | Posted 09.10.2011 | Technology

Wondering whether we're in the midst of another tech bubble? Veteran entrepreneur Kevin O'Connor, who survived the dot-com collapse of the 1990s, ...

Top Six Things Marketers Need to Know About Google Plus

David All | Posted 09.07.2011 | Technology
David All

Google recently rolled out the Google Plus project, which seeks to make sharing online more like sharing in real life. Google Plus, already known by t...

BlackBerry's Not-So-Secret Weapon: Social Media

Andrew Cherwenka | Posted 09.07.2011 | Technology
Andrew Cherwenka

Social media can't save Research In Motion or boost their stock price. But if a great BlackBerry product is released tomorrow its marketing teams can instantly put that positive message in the hands of millions of fans for free and watch it multiply worldwide.

Andrea Stone

Nonprofits See Google+ As New Way To Do Good | Andrea Stone | Posted 09.05.2011 | Technology

WASHINGTON -- Nonprofit techies aren't waiting for the full roll out of the newest social network to start figuring out ways to use Google+ to do grea...

Amy Lee

Myspace Collapse: How The Social Network Fell Apart | Amy Lee | Posted 08.30.2011 | Technology

Tom's not anyone's friend anymore. Myspace, the once illustrious hub of social activity, shameless C-list celebrity boosterism, and a go-to roost for ...

63 Blogging Pointers and Scorecard

John Fox | Posted 08.30.2011 | Business
John Fox

In Darren Rowse and Glenn Murray's easy-to-consume, 59-page eBook, there are 63 pointers -- each with an example of applying the pointer to your blog post.

Like-onomics: Do You Exist If You're Not on Facebook?

Gerit Quealy | Posted 08.29.2011 | Technology
Gerit Quealy

Imagine if Facebook crashed. How would we Like anything? How would we know what we Liked, or what was Likeable, or who we Liked, or who Liked us... and didn't Like us.

Why Criticism is Important to Success

Grant Cardone | Posted 08.28.2011 | Business
Grant Cardone

Success is limited only by how much attention you can get for yourself, your products and your ideas. The right amount of attention will always attra...

How To Bring Social Media Sanity To Your Small Business

Karen Leland | Posted 08.23.2011 | Business
Karen Leland

While social media mastery has many layers, the experts all agree that following five core steps is a good start to bringing social media sanity to your small business.

From Writing Quietly to Screaming "Buy Me!" -- Promoting a Book

Randy Susan Meyers | Posted 08.15.2011 | Books
Randy Susan Meyers

The problem is this: except for the most ego-driven or ego-protected among us, it's an unnatural position for most writers. We like working in pajamas. We don't like shaking our booties. But to sell, we must.

12 Social Media Tools for Publicity

Fauzia Burke | Posted 08.14.2011 | Business
Fauzia Burke

Having a social media platform for communicating is extremely important for the success of your publicity campaigns. The tools presented in this list can make communicating your messages on target and easy to manage.

Creating Powerful Content That Will Help You Sell Books

Penny C. Sansevieri | Posted 08.08.2011 | Books
Penny C. Sansevieri

These days, it's a must that every marketer create fresh, enticing content. While not everyone uses the term "content," it still comes down to creatin...

How To Use An eBook To Build Your Brand

Karen Leland | Posted 08.06.2011 | Business
Karen Leland

eBooks are now a viable way of building your brand and getting word out about your company and expertise