iOS app Android app

Social Media Marketing

How to Build Your Personal Brand From Scratch with Neil Patel

Sean Kim | Posted 06.09.2015 | Business
Sean Kim

I've been following Neil for awhile, and I can confirm that he's the real deal. From the quality of his content to the results he has gotten for his businesses and his clients, which includes Amazon, GM, and NBC.

The Digital Voice of Philanthropy

Avis Richards | Posted 06.09.2015 | Impact
Avis Richards

For every global concern, there is a philanthropic group eager to combat it. They have their mission, vision and goals perfectly printed on company stationary, and with that, they feel ready to change the world -- but I would like to add one more element for consideration: digital media.

6 Ways to Spring Clean Your Social Media Presence

Carlota Zimmerman | Posted 06.08.2015 | Women
Carlota Zimmerman

Sit down and think about it. Why are you online? Whom are you trying to connect with/impress and why? Why should these people be interested in you?

5 Essential Elements of Any Social Media Campaign

Doug A. Sandler | Posted 06.07.2015 | Small Business
Doug A. Sandler

Do a quick analysis and see how you compare. So, are you social? In order to be successful, any business, no matter the size, should focus its attention on building a social media campaign with the following components in mind.

Inman Recap: Inbound Marketing for Real Estate

Irina Jordan | Posted 06.06.2015 | Small Business
Irina Jordan

Recently Inman hosted webinar on the fundamentals of inbound marketing for real estate. The webinar, titled "The Art of Inbound Marketing for Real Estate" - took place on March 12th, 2015. If you missed it, you can catch the replay here.

Is My Avatar Fat? And Other Things To Worry About Online

Lauren Salkin | Posted 06.02.2015 | Fifty
Lauren Salkin

Thanks to technology now you have to worry about your online reputation in addition to the one on earth -- two reputations to stress over when one is enough to set your brain on fire.

What Will the Disruption of Politics Look Like?

Sheri and Allan Rivlin | Posted 06.02.2015 | Politics
Sheri and Allan Rivlin

This is the real truth about disruption: whether you see it as positive or negative, disruption is nonetheless our inevitable future. And if this is true in business and the professions, it is almost certainly as inevitable in our national politics.

How Brands Can Utilize Periscope in Direct Marketing Efforts

Jonathan Long | Posted 05.30.2015 | Technology
Jonathan Long

When it was confirmed that Twitter acquired Periscope, the live-streaming video app, it was only a matter of time before the what's, how's and why's would begin to be answered and start to make sense.

10 Ways To Grow Your Business Using Social Media

Andre Kay | Posted 12.07.2015 | Small Business
Andre Kay

It's better to master 3 channels, than being inconsistent on 6 channels.

Curaytor #WaterCooler Tips on How to Become a Better Agent

Irina Jordan | Posted 05.29.2015 | Small Business
Irina Jordan

Chris Smith and Jimmy Mackin, the co-hosts of the Curaytor Water Cooler show, give such great advice that you can become a better and more effective agent by listening to the show. Check out the top takeaways from the first three shows of 2015, featuring guests Cliff Stevenson, Russell Rhodes and Neil Patel.

Give 3 Reasons Why Your Business Is On Social Media

Michele Lawson | Posted 05.27.2015 | Business
Michele Lawson

Social media is a stepping stone in the sales funnel cycle. Your business has zero control over any of the social media platforms. You are at their mercy (and the mercy of the ever present algorithm) and there is not much you can do about that.

6 Tips to Increase Social Media Shares

Jonathan Long | Posted 05.25.2015 | Small Business
Jonathan Long

You would love if your blog content received more social shares, right? When your content is shared on social media it introduces a new audience to your brand. Social shares are essentially free exposure and advertising for your business -- use these six tips to help increase the number of social shares your blog content receives.

Content Creation Vs. Content Sharing

Josh Gershonowicz | Posted 05.26.2015 | Business
Josh Gershonowicz

There is no single-path, fix-all, solution on how to improve a business' or brands' online presence, but there are tricks to improve it.

7 Social Media Mistakes Every Company Needs to Avoid

Matthew Collis | Posted 05.25.2015 | Business
Matthew Collis

Are you sure you're doing everything right on social media? Almost every company has a social media presence these days. But that doesn't mean they're all taking advantage of the myriad business benefits social can provide.

Dominated By Advertising: #Mydunkin Story

Joseph Sutton | Posted 05.24.2015 | Business
Joseph Sutton

If advertising of yore tried to prey on insecurities and the psychology of the public, today they're scouring the glut of what we're discussing each day for keywords that might as well be invitations to solicitation.

Should You Invest in Alternative Social Media Networks

Brett Relander | Posted 05.19.2015 | Business
Brett Relander

While there are certainly advantages associated with limiting your social media marketing to those sites where you know your audience tends to spend time, you should also consider that you could be missing potential business if you are not willing to consider alternative social media networks.

Social Media Lessons Learned from Meerkat

Jeremy Harris Lipschultz | Posted 05.17.2015 | Business
Jeremy Harris Lipschultz

Thought leaders, Internet celebrities, and media companies are falling over each other to race to Meerkat and rank on its enticing leader board.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part II

Gordy Grundy | Posted 05.17.2015 | Business
Gordy Grundy

In Los Angeles, artist Malakai was bopping through Facebook. His parents know him as Daniel Cabrera but the street knows him as Malakai. He saw a post that David Beebe had taken a position as Vice President of Creative and Content Marketing for Marriott International. Cool. Malakai knows that guy.

Internet Sensations Explain How to Go Viral

Sajeel Qureshi | Posted 05.17.2015 | Small Business
Sajeel Qureshi

Viral marketing is the fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.

The Case For Connection

Tamara Romeo | Posted 05.17.2015 | Small Business
Tamara Romeo

Social media, in all of it's various forms, provides ways to build relationships with people in your extended network. For those of us who have businesses of our own, it's also a way to build your brand, communicate your purpose, showcase your unique differences, and sometimes, Lord forbid, even have a little fun.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part I

Gordy Grundy | Posted 05.11.2015 | Business
Gordy Grundy

Content Marketing demands great skill and subtlety. I am grateful when Pillsbury offers me a new recipe, but helpful tips on cleaning the bowl are too much. Like a progressive parent hovering over their only child, Content Marketing is a delicate balance of good advice and harassment.

How to Save 10 Hours a Week on Content Marketing

Sajeel Qureshi | Posted 05.11.2015 | Small Business
Sajeel Qureshi

Content marketing is incredibly time-consuming! You know blogging, doing videos and infographics can help you win more business, but who has time for all that when there are other fires to put out!?

10 Effective Business Tools for Entrepreneurs

Alex Ivanovs | Posted 05.09.2015 | Small Business
Alex Ivanovs

I'm always intrigued to learn about new, accessible tools and applications that can help me to drive more sales, accelerate my business growth, or simply help me with gathering insights and new ways of doing things.

Digital, Social Media Marketing and PR Instagram 'Wait and See'

Jeremy Harris Lipschultz | Posted 05.05.2015 | Business
Jeremy Harris Lipschultz

For many brands, Instagram has a small but engaged audience, and this makes it a useful platform for testing earned media content ahead of anticipated growth. Keep a close eye on Instagram as a rising star within social media space increasingly dominated by mobile content.

4 Things Michael Jackson Knew About Content Marketing

Sajeel Qureshi | Posted 05.04.2015 | Small Business
Sajeel Qureshi

What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.