The blogosphere has really revolutionized the way we interact online, particularly by allowing us to connect by sharing, liking and commenting through social media. Some bloggers utilize their platform as a kind of personal diary or narrative, while others use it to create posts that enhance or supplement their business.
Social media is often overlooked as an SEO tool. Not only does it increase interest and discovery about a business, social media links can also increase a website's rank in search. When a user comes to your site, it's important that any piece of content is one click away from being shared on social media.