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Social Media Marketing

5 Things Any Business Must Know Before Advertising On Facebook

Tim Burd | Posted 12.11.2015 | Small Business
Tim Burd

If you want to save yourself some time, money and frustration, here are the five things anybody must know before advertising on Facebook

10 Funny Jobs You Need to Fill

Sajeel Qureshi | Posted 03.23.2015 | Business
Sajeel Qureshi

Jobs. We all need them. Are you interested in creating jobs? I am too! Not in the traditional way, but in the literal one. Below are some jobs we need to create to make the world a better place at home and in the office.

Here's a Tactic Every Business Is Missing in Social Media

Michael Price | Posted 03.23.2015 | Business
Michael Price

The Internet and subsequently social media was born out of a desire for humans to connect and collaborate with one another, whether it's adding content to someone's website or creating YouTube videos together.

5 Facts About Social Media Usage Today

Kyle McCarthy | Posted 03.23.2015 | Technology
Kyle McCarthy

What a difference a decade makes. Ten years ago, Facebook launched as a network strictly for college students. However, in 2014 more than half of online adults 65 and over are now using Facebook.

10 Things I Learned Reading 70 Digital Marketing Trends Articles for 2015 (So You Don't Have To)

Ryan J. Davis | Posted 03.23.2015 | Business
Ryan J. Davis

Some of the predictions this year were ridiculous on their face. No, we won't all wear Oculus Rifts around the office at any point in 2015. No, Facebook won't buy Twitter. No, Vine isn't the secret to saving legacy news organizations.

Here's How Social Media Marketing Will Change in 2015

Michael Price | Posted 03.23.2015 | Business
Michael Price

Eight years ago I began my career as a social media marketer. To give this time frame some context, the year was 2007

8 Ways to Build Trust on Social Media

Jayson DeMers | Posted 03.23.2015 | Business
Jayson DeMers

There are dozens of factors that contribute to the size, loyalty, and engagement rates of your audience on social media, and whether you're interested in building an audience for a personal brand or a corporate one, improving those metrics is often your key to success.

The Key to Infographic Marketing: The Picture Superiority Effect

Randy Krum | Posted 03.22.2015 | Business
Randy Krum

Remember to "Make It Visual" if you want your audience to remember the information about your company's products or services. You don't have to be a professional designer either.

5 Reasons Why Your Business Should be Blogging

Jamie Walker | Posted 03.18.2015 | Small Business
 Jamie Walker

The blogosphere has really revolutionized the way we interact online, particularly by allowing us to connect by sharing, liking and commenting through social media. Some bloggers utilize their platform as a kind of personal diary or narrative, while others use it to create posts that enhance or supplement their business.

The Top 100 Most Social CIOs on Twitter 2015 [SLIDE DECK]

Vala Afshar | Posted 03.18.2015 | Technology
Vala Afshar

  TOP 100 MOST SOCIAL CIOs on TWITTER 2015 - SLIDESHARE 100 Most Social CIOs on Twitter 2015 from Vala Afshar The 2015 State of the...

Social Media and PR Event Digital Marketing Success

Jeremy Harris Lipschultz | Posted 03.15.2015 | Business
Jeremy Harris Lipschultz

Facebook-promoted posts helped Loessfest 2014 in Council Bluffs, Iowa beat attendance goals by driving website traffic, raising awareness and reinforcing messaging through traditional radio promotion.

Social Media Marketing in 2015: The Year of Quality Over Quantity

Giuseppe Crosti | Posted 03.15.2015 | Business
Giuseppe Crosti

Social media is now solidly at the center of the communications industry. A diverse and vast landscape of social networks, each with its nuances and demographic makeups, means that there is something for every type of business, marketing campaign, and sales pipeline.

3 Ways to Win with Digital in 2015

Kandice Ferrell | Posted 03.13.2015 | Technology
Kandice Ferrell

Online communication and marketing tactics are staples of modern business. With the onset of a new year, it is always exciting to look ahead at new trends that will enhance our digital return on investment. Use this easy checklist to ensure you win in 2015.

12 Twitter Tips to Help Increase Your Conversion Rates [Infographic]

Jonathan Long | Posted 03.14.2015 | Small Business
Jonathan Long

The majority of business owners understand that Twitter is a viable source of revenue -- and not just a social platform for branding. It is possible to attract and engage with prospects via Twitter that can turn into leads, sales and ultimately revenue for your business.

How to Make Your Website More Social Media Friendly

Lisa Parkin | Posted 03.14.2015 | Business
Lisa Parkin

Social media is often overlooked as an SEO tool. Not only does it increase interest and discovery about a business, social media links can also increase a website's rank in search. When a user comes to your site, it's important that any piece of content is one click away from being shared on social media.

Five Social Media Predictions for 2015

Tania Yuki | Posted 03.13.2015 | Business
Tania Yuki

The successful convergence of context, content and targeting involves moving away from traditional segmentation, that forces people into static buckets, and towards technology that gets to know people better. This will seriously impact how marketers think about their customers and audiences.

3 Ways to Use IFTTT to Automate Twitter Growth

Giuseppe Crosti | Posted 03.09.2015 | Technology
Giuseppe Crosti

IFTT is integrated with Google Drive, which means you can populate a drive spreadsheet with Tweets that contain certain key words. We have used it to determine how people were talking about specific products and subjects.

From Linear to Multiple

Jonathan Hall | Posted 03.08.2015 | Business
Jonathan Hall

Today's consumer has a T-shaped attention span. This means scanning broadly and quickly over the content available and diving deep when they find something of particular interest to them.

Snapchat and What It's Missing

Joshua Ebrahimi | Posted 03.07.2015 | Business
Joshua Ebrahimi

During a time when so many social media companies are attempting to increase user engagement on their platforms, Snapchat is surely doing something right. However, there is one thing that Snapchat is missing.

3 Things the X-Men Know About Digital Marketing That You Don't

Sajeel Qureshi | Posted 02.28.2015 | Small Business
Sajeel Qureshi

The X Men are the world's greatest super team. They have a team that works together, trains together and is fueled by a great leader. The only way they could achieve their goals is through teamwork and a slew of skill sets to pull from.

Truth Marketing: A 2015 Prediction on Business Growth

Corey Blake | Posted 02.28.2015 | Business
Corey Blake

What resonates with any of us in the content we consume, is the same thing that attracts us to another human being when we are looking for love or companionship.

4 Necessary Ingredients to Build Your Brand in 2015

Don Dodds | Posted 02.18.2015 | Small Business
Don Dodds

Your brand is your promise to the consumer as it relates to your product, and it allows for interaction between your company and the customer. Logo design, color, shape, words, complexity, and simplicity all play a part in creating your brand.

This Is What Happened When I Put Tinder Aside to Pursue the Girl of My Dreams

Brian Hanley | Posted 02.14.2015 | Technology
Brian Hanley

As Max Frisch said: "Technology [is] the knack of so arranging the world that we don't have to experience it."

6 Expert Marketing Tips for Startups

Shayla R. Price | Posted 02.10.2015 | Business
Shayla R. Price

Across the world, startups are emerging in a variety of industries -- from healthcare to education. Brands are constantly fighting for consumers' attention to download their cool apps or purchase eco-friendly cleaning supplies.

The 1,000 Year History of Social Media Marketing

Peter Friedman | Posted 02.04.2015 | Business
Peter Friedman

Social marketing has been primary and effective for thousands of years, well before technology offered the level of precision and reach that marketers enjoy today.