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Social Media Marketing

How Psychology Will Shape the Future of Social Media Marketing

Jayson DeMers | Posted 08.27.2014 | Technology
Jayson DeMers

One major shortcoming with current technology is its inability to accurately detect context in human behavior.

What Digital Marketing Tool to Use and When

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't unscrew a nail with a chainsaw (at least when you're sober). Below is what small businesses must understand about the key digital tools available.

Top 5 Tips for Growing Your Social Media Following

Matthew Collis | Posted 08.24.2014 | Business
Matthew Collis

If you're looking for some practical and effective tips on how to develop a following on social media, you've come to the right place. Here are my top five ideas for building an engaged audience and getting results from social media.

Propel Your Content Marketing to New Levels

Scott MacFarland | Posted 08.22.2014 | Business
Scott MacFarland

Regardless of whether you are a seasoned veteran or a rookie, your marketing content must be produced with a multi-purpose objective and strategy.

The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust

Courtney Seiter | Posted 08.18.2014 | Technology
Courtney Seiter

These four "mother emotions" meld together in myriad ways in our brains to create our layered emotional stews.

Brand As Human

Bob Deutsch | Posted 08.13.2014 | Business
Bob Deutsch

"Brand" had been with us since human time began. Millennia before marketing coined the term "branding," the how, when, and why of people "attaching" t...

Social Media Is an Equalizer, When You Make the Time to Use It

Ritu_Sharma | Posted 08.13.2014 | Impact
Ritu_Sharma

As we're being pulled in so many directions, it's hard to find time to slow down and figure out a solid social media strategy -- but it's worth it. Here's why.

Be a Social Media Star: 10 Tips for Crowdfunding Filmmakers

Kristin McCracken | Posted 08.12.2014 | Technology
Kristin McCracken

Social media is not rocket science, but it takes time to build a broad, dynamic, engaged community. Attracting the right audience takes patience, tenacity and a whole lot of authenticity.

6 DON'TS of Marketing

Scott MacFarland | Posted 08.11.2014 | Business
Scott MacFarland

It's amazing how many tips there are for marketers. Because technology, the Internet, mobile and social are all changing at warp speed, we have to continually change with them.

Condom Flavors Like Strawberry, Caipirinha Key to Social Marketing Success in Brazil

David J. Olson | Posted 08.08.2014 | Impact
David J. Olson

Social media has certainly helped create a buzz around the scented, flavored and special feature condoms. In fact, the idea for caipirinha condoms came from a suggestion posted by a follower on Facebook.

The Power of a Whisper: How to Cut Through the Noise and be HEARD on Social Media

Nika Stewart | Posted 08.09.2014 | Small Business
Nika Stewart

Many of the people whom you follow will click over to your profile to learn more about you. If your profile is compelling and interesting, you've grabbed their attention. They may click over to your website, or follow you back, or engage with you.

Why Businesses Don't Need a Social Media Strategy

Lisa Parkin | Posted 08.06.2014 | Business
Lisa Parkin

Originally posted on BeASocialClimber.com Whether you're a social media expert or completely new to the game, the term social media strategy is pro...

5 Reasons You Are Not Getting Website Traffic

Tyler Collins | Posted 08.05.2014 | Small Business
Tyler Collins

By keeping these five ideas in mind and implementing one or more of them, you are significantly putting yourself ahead of much of your online competition and greatly increasing your chances of success.

Corporate Reputation and Brand Are Two Very Different Things

Bob Deutsch | Posted 08.03.2014 | Business
Bob Deutsch

Judging from how CEOs and other executives talk about how strong their brand is, one gets the impression that they equate having a strong brand with having a good reputation.

The Biggest Mistake Made in Business Marketing

Simon Tam | Posted 08.03.2014 | Business
Simon Tam

Researchers say that we're presented with thousands of ads every day. We ignore almost all of them for one main reason: they don't apply to us and they don't resonate with our needs/values.

How Marketers Ruined Social Media

Michael Price | Posted 08.01.2014 | Business
Michael Price

When social media was born, businesses and marketers had the greatest opportunity in business history. It was the chance to build an audience, engage ...

5 Social Media Marketing Tips for Your Ecommerce Website

Ian Mills | Posted 08.03.2014 | Small Business
Ian Mills

Social media is now an integral part of almost every consumer's online habits. Statistics abound about it's popularity and it's potential as a means of driving new visitors to your website, yet many businesses are still failing to turn their social media efforts into profits.

How One Driver's Indy 500 Race Will Help Save Lives

Matthew Knell | Posted 07.27.2014 | Sports
Matthew Knell

She is a 30-year-old IndyCar driver from England, who now resides in Indianapolis. Without a full-time team, she represents one of these drivers who spends a great deal of time putting together her race schedule -- working with teams and sponsors to help find the funding for another chance.

Mentor-less Without Direction: Where Will This Take You?

Lubna Najjar | Posted 07.23.2014 | Small Business
Lubna Najjar

You need a lot of endurance, patience and support to take you from Step one; total ambiguity to Step 5; a positive score card. I created a framework to actualize my process in order to apply my findings to other brand owners:

A Scientific Guide to Writing Great Tweets: How to Get More Clicks, Retweets and Reach

Courtney Seiter | Posted 07.19.2014 | Technology
Courtney Seiter

Conversations that you have with your customers every day can also happen on Twitter. And you can approach these Twitter conversations the same way -- like you're talking to a good friend. Here are a few tips straight from Twitter.

72 Percent of Marketers Can't Find Their Target Audience Online -- Can You?

Navin Nagiah | Posted 07.15.2014 | Small Business
Navin Nagiah

By trying to be everywhere, talking to everybody and doing everything -- are marketers in some ways doing nothing?

3 Steps to the Perfect Social Media Post

Carol Han | Posted 07.14.2014 | Technology
Carol Han

Looking to engage your existing followers and gain new ones? These steps help our clients do just that. What works best for you on social media? Tell us in the comments.

Most People Are Lurkers in Social Media

Ted Rubin | Posted 07.14.2014 | Business
Ted Rubin

There are many lurkers, searchers and readers who may never interact, or even post, but still have a great deal of value.

Shutterfly's Mass Email Goes Terribly, Terribly Wrong

The Huffington Post | Carina Kolodny | Posted 05.15.2014 | Technology

In a targeted email campaign gone terribly wrong, the photo-printing website Shutterfly mass-emailed an unknown number of people on Wednesday to congr...

5 Social Media Listening Tools That Every Business Should Be Using

Simon Tam | Posted 09.11.2014 | Business
Simon Tam

Have you noticed that it's easier to keep your house clean if you work on it a little each day rather than waiting until it gets really bad and needs an overhaul? It's the same with social media and any kind of listening tool.