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Social Media Monitoring

Social Media Monitoring: Is Your Business Listening?

Catriona Pollard | Posted 01.14.2015 | Business
Catriona Pollard

In the digital age where social media has made conversations between brands and customers transparent for the world to see, no longer can you hide behind complaints and negative feedback.

When Cyberbullying Turns Into Cyber-Mobbing: Death By Suicide

Sue Scheff | Posted 11.19.2013 | Crime
Sue Scheff

Electronic bullying is another form of harassment that Rebecca Sedwick was forced to endure; however, it was not your average online bullying, it become a lynch-mob, what some would call cyber-mobbing.

Ahoy Trader Joe's! It's Not the Pirate That Is Hurting Your Brand

Reid Wegley | Posted 11.17.2013 | Business
Reid Wegley

When your fans are contributing the only content related to your brand, and apparently getting paid for it, problems will ensue.

Spying on Our Kids

Varda Epstein | Posted 11.17.2013 | Parents
Varda Epstein

Spying on our kids implies distrust. We need to treat our children with respect because the way to get kids to act trustworthy is paradoxically, to offer them our trust.

Social Media Monitoring: It Pays to Listen

Robert Ball | Posted 05.25.2011 | Business
Robert Ball

Small and large businesses alike frequently fail to comprehend how social media can be used to hear the subtle, vital nuances of the market or worse yet, the not-so-subtle screams.