While people may be averse to a loss of privacy, they are even more averse to being left on the sidelines while the rest of their network happily rides off into the social sunset, tweeting and sharing along the way
The Facebook IPO is a watershed moment in social media. It leaves no doubt that social networks are a true cultural and financial force. Social media is here to stay. It's not a fad. And it's huge business. The big question is what's next.
Every day, the single most important new trend within the digital information revolution -- the exponentially increasing amount of unvetted and unverified information now washing over us all -- continues to flashflood forward at a frightening pace.
We're not always going to be interested in everything your friends share, think or create, especially when the definition of a Facebook "friend" is becoming blurry. Facebook has become a bit of a social shopping mall -- something for everyone, but not everything someone may want.
There are two salient takeaways that I believe anyone looking to take a cause viral need to know in order to be successful online: the secret to going viral; and how to approach World 2.0, where everyone is smarter than anyone.
Patterns of communication, best described as many-to-many, are resulting in a world governed by relevant, almost-real-time, and perpetually flowing feedback. This constant and permanent traffic of participation is the animating force of the Revolution of Relevance.