The Facebook IPO is a watershed moment in social media. It leaves no doubt that social networks are a true cultural and financial force. Social media is here to stay. It's not a fad. And it's huge business. The big question is what's next.
Every day, the single most important new trend within the digital information revolution -- the exponentially increasing amount of unvetted and unverified information now washing over us all -- continues to flashflood forward at a frightening pace.
We're not always going to be interested in everything your friends share, think or create, especially when the definition of a Facebook "friend" is becoming blurry. Facebook has become a bit of a social shopping mall -- something for everyone, but not everything someone may want.
There are two salient takeaways that I believe anyone looking to take a cause viral need to know in order to be successful online: the secret to going viral; and how to approach World 2.0, where everyone is smarter than anyone.
Patterns of communication, best described as many-to-many, are resulting in a world governed by relevant, almost-real-time, and perpetually flowing feedback. This constant and permanent traffic of participation is the animating force of the Revolution of Relevance.