Social Media Strategy

Facebook Marketing: How to Make the Most of the Latest Facebook Changes

Penny C. Sansevieri | Posted 04.17.2012

Penny C. Sansevieri

Now that the Facebook changes have gone into effect, let's take a look at how you can maximize the "new" Facebook Pages. Let's go through some of the creative ways to boost your exposure and your page on Facebook.

Go With the Flow: How to Strategize for a System in Motion

Debra Scherer | Posted 04.27.2012

Debra Scherer

People often ask me, why have you called your company The Little Squares? Are you thinking about pixels? Polaroids? Contact sheets? Film stills? Or ar...

Corporations at Risk From Social Media Adoption Issues

Brett Greene | Posted 03.07.2012

Brett Greene

While many people are finding it challenging to make time to manage multiple social networks, many businesses are faced with even steeper challenges.

Why Authors and Social Media Are Meant for Each Other

Arielle Ford | Posted 02.14.2012

Arielle Ford

While your Website is your first hub, Facebook should be "your number two," because it's where conversations happen. By making yourself and your content available through your Facebook page, it's easier for fans to follow you.

Future of Film: Is the Website Dead?

Tribeca Film | Posted 08.23.2011

Tribeca Film

From TFF 2011, Amplify the Message panelists debate if websites have gone the way of the dodo. If they have, what's next? By Katharine Relth We return...

How To Transform Facebook Friends Into Sales

Robert Ball | Posted 05.25.2011

Robert Ball

Remember and focus solely on the most important value proposition and monetization opportunity social media offers: reach prospects and customers where they are and how they want to be reached.