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Social Media Strategy

7 Social Media Mistakes Every Company Needs to Avoid

Matthew Collis | Posted 03.25.2015 | Business
Matthew Collis

Are you sure you're doing everything right on social media? Almost every company has a social media presence these days. But that doesn't mean they're all taking advantage of the myriad business benefits social can provide.

Luxury Garage Sale Owners Talk Social Media

Nadine Cheung | Posted 01.09.2015 | Business

Luxury Garage Sale owners Lindsay Segal and Brielle Buchberg discuss how they use social media platforms to move product. Aol's BeOn group creates ...

The Anatomy of a Rock Star Social Media Post

Rahul Varshneya | Posted 10.11.2014 | Small Business
Rahul Varshneya

One of the biggest challenges for any brand or startup while promoting their products or services on social media is crafting a message that drives engagement and conversions.

Creating a Digital Avatar with Heart: Rules of Engagement

Penina Rybak | Posted 08.12.2014 | Business
Penina Rybak

Entrepreneurship today is rife with opportunities to create, communicate, and collaborate with people in different industries and venues. Thanks to social technology, ecosystems are being defined and refined on an almost daily basis.

Why Businesses Don't Need a Social Media Strategy

Lisa Parkin | Posted 08.06.2014 | Business
Lisa Parkin

Originally posted on Whether you're a social media expert or completely new to the game, the term social media strategy is pro...

How One Driver's Indy 500 Race Will Help Save Lives

Matthew Knell | Posted 07.27.2014 | Sports
Matthew Knell

She is a 30-year-old IndyCar driver from England, who now resides in Indianapolis. Without a full-time team, she represents one of these drivers who spends a great deal of time putting together her race schedule -- working with teams and sponsors to help find the funding for another chance.

Tips to Drown Out the Twitter Noise

Craig Newmark | Posted 07.15.2014 | Technology
Craig Newmark

Folks, this has become a big issue on Twitter -- how do you get to the real good stuff on your Twitter feed? Where are the tweets from your community? And how do you make an effort to use Twitter most effectively for you and your organization?

Formulating a Content Strategy

Brandon Suyeoka | Posted 04.21.2014 | Hawaii
Brandon Suyeoka

Many brands make the mistake of not thinking their strategy through or having none at all. This normally results in underwhelming an audience with content built on one-way conversations.

10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy

Belle Beth Cooper | Posted 01.25.2014 | Technology
Belle Beth Cooper

If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.

Ahoy Trader Joe's! It's Not the Pirate That Is Hurting Your Brand

Reid Wegley | Posted 11.17.2013 | Business
Reid Wegley

When your fans are contributing the only content related to your brand, and apparently getting paid for it, problems will ensue.

Luck Has Nothing to Do With It

Katie Lance | Posted 10.09.2013 | Small Business
Katie Lance

I tell people all the time, I feel so blessed in life and in my business. In the 10 months since I started my own consulting firm, I have been busier than ever.

Is Your Social Media Broken: Time to Get Back to Basics

Kim Garst | Posted 09.16.2013 | Business
Kim Garst

I understand that different people have different skill sets and there are different resources levels available based on the size and type of your company or organization.

How Brands Can Build Engagement on Twitter, According to NASA's Social Media Stars

Ian Cleary | Posted 07.20.2013 | Technology
Ian Cleary

NASA was recently named one of most engaged brands on Twitter. I recently caught up with NASA's Social Media Manager John Yembrick and Deputy Social Media Manager Jason Townsend to find out what exactly they are doing to engage their audience.

The Best Social Media Might Just Be Unofficial: HBO's Girls and Beyond

James Sims | Posted 05.13.2013 | Technology
James Sims

Should more show creators be contractually obligated to write digital versions of story lines to extend the action?

Social Media -- It's Not Just Another Channel

Rob Tarkoff | Posted 03.06.2013 | Business
Rob Tarkoff

Smart brands today realize social media isn't just another channel. It's a new and hugely efficient collaboration machine -- a mechanism for matching talent and knowledge with those who need it.

2013 Prediction: Your Social Media Team Will Add a Dedicated Content Strategist

Matthew Knell | Posted 03.05.2013 | Technology
Matthew Knell

The pressure to produce content that works has never been higher, and it's more necessary than ever to "fail fast," because the next shot at your audience is often just minutes or hours away.

Finding Broadway's Voice on Social Media

James Sims | Posted 02.08.2013 | Arts
James Sims

For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.

Being Strategic With Social Media

Minh Chau | Posted 01.30.2013 | Business
Minh Chau

Organizations -- from government agencies to non- and for-profits -- with a clearly defined strategy are in a better position to alert, engage, and activate their target audiences

Sparkplug Scutaro: The Velcro Effect of Insults and Praise

Kare Anderson | Posted 12.25.2012 | Business
Kare Anderson

Praise individuals for praising others. This is a vivid, credible and becoming approach to bringing out the best in all of us. Heck, even waiters who compliment customers get three percent bigger tips, on average.

Facebook Marketing: How to Make the Most of the Latest Facebook Changes

Penny C. Sansevieri | Posted 06.17.2012 | Business
Penny C. Sansevieri

Now that the Facebook changes have gone into effect, let's take a look at how you can maximize the "new" Facebook Pages. Let's go through some of the creative ways to boost your exposure and your page on Facebook.

Go With the Flow: How to Strategize for a System in Motion

Debra Scherer | Posted 04.27.2012 | Business
Debra Scherer

People often ask me, why have you called your company The Little Squares? Are you thinking about pixels? Polaroids? Contact sheets? Film stills? Or ar...

Corporations at Risk From Social Media Adoption Issues

Brett Greene | Posted 03.07.2012 | Denver
Brett Greene

While many people are finding it challenging to make time to manage multiple social networks, many businesses are faced with even steeper challenges.

Why Authors and Social Media Are Meant for Each Other

Arielle Ford | Posted 02.14.2012 | Books
Arielle Ford

While your Website is your first hub, Facebook should be "your number two," because it's where conversations happen. By making yourself and your content available through your Facebook page, it's easier for fans to follow you.

Future of Film: Is the Website Dead?

Tribeca | Posted 08.23.2011 | Entertainment

From TFF 2011, Amplify the Message panelists debate if websites have gone the way of the dodo. If they have, what's next? By Katharine Relth We return...

How To Transform Facebook Friends Into Sales

Robert Ball | Posted 05.25.2011 | Business
Robert Ball

Remember and focus solely on the most important value proposition and monetization opportunity social media offers: reach prospects and customers where they are and how they want to be reached.