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Social Media Strategy

3 Easy Tips For Getting Business With Instagram

David A. Pride | Posted 06.21.2016 | Business
David A. Pride

There are over 400 million Instagram users searching, liking, and commenting on photos every month, and if you're like most business owners, you're tr...

Do You Know Your Social Media GOALS?

Lisa Larter | Posted 04.21.2016 | Business
Lisa Larter

It's easy to fall down the rabbit hole when using social media for your business. It can be a truly counter-productive use of time if you don't have clear goals in mind.

3 Things You Can Do Immediately to Improve Your Social Media Presence

Diana Mitchell | Posted 03.02.2016 | Business
Diana Mitchell

I talk to business owners and executives every day and realize that businesses of all sizes share one important thing: They all read the same social m...

What Does a Social Media Strategy Actually Need to Explain?

Larry Alton | Posted 11.18.2015 | Business
Larry Alton

If you're going to be successful in social media marketing, you need a solid strategy. But the word "strategy" doesn't explain much about what you actually need to put together. What makes a strategy a strategy? And what separates a good, well-planned strategy from one that wasn't properly put together?

The Social Media Strategy You Probably Haven't Tried

Larry Alton | Posted 09.02.2015 | Business
Larry Alton

It's nearly impossible to cut through the noise and carve out a niche without months and months of hard work. You pretty much have to go for it; but it's not easy. Is there a better alternative? Quite frankly: Yes.

Social Media Strategy 101: Know Your Brand, Know Your Audience

Ariel Kramer | Posted 07.09.2016 | Business
Ariel Kramer

If your company has yet to be active on social media it's about time to get out from under your rock and make some changes. The number of platforms offered today to help increase your company's visibility and sales has dramatically increased.

Inman Recap: Inbound Marketing for Real Estate

Irina Jordan | Posted 06.06.2015 | Small Business
Irina Jordan

Recently Inman hosted webinar on the fundamentals of inbound marketing for real estate. The webinar, titled "The Art of Inbound Marketing for Real Estate" - took place on March 12th, 2015. If you missed it, you can catch the replay here.

7 Social Media Mistakes Every Company Needs to Avoid

Matthew Collis | Posted 05.25.2015 | Business
Matthew Collis

Are you sure you're doing everything right on social media? Almost every company has a social media presence these days. But that doesn't mean they're all taking advantage of the myriad business benefits social can provide.

Luxury Garage Sale Owners Talk Social Media

Nadine Cheung | Posted 01.09.2015 | Business

Luxury Garage Sale owners Lindsay Segal and Brielle Buchberg discuss how they use social media platforms to move product. Aol's BeOn group creates ...

The Anatomy of a Rock Star Social Media Post

Rahul Varshneya | Posted 10.11.2014 | Small Business
Rahul Varshneya

One of the biggest challenges for any brand or startup while promoting their products or services on social media is crafting a message that drives engagement and conversions.

Creating a Digital Avatar with Heart: Rules of Engagement

Penina Rybak | Posted 08.12.2014 | Business
Penina Rybak

Entrepreneurship today is rife with opportunities to create, communicate, and collaborate with people in different industries and venues. Thanks to social technology, ecosystems are being defined and refined on an almost daily basis.

Why Businesses Don't Need a Social Media Strategy

Lisa Parkin | Posted 08.06.2014 | Business
Lisa Parkin

Originally posted on Whether you're a social media expert or completely new to the game, the term social media strategy is pro...

How One Driver's Indy 500 Race Will Help Save Lives

Matthew Knell | Posted 07.27.2014 | Sports
Matthew Knell

She is a 30-year-old IndyCar driver from England, who now resides in Indianapolis. Without a full-time team, she represents one of these drivers who spends a great deal of time putting together her race schedule -- working with teams and sponsors to help find the funding for another chance.

Tips to Drown Out the Twitter Noise

Craig Newmark | Posted 07.15.2014 | Technology
Craig Newmark

Folks, this has become a big issue on Twitter -- how do you get to the real good stuff on your Twitter feed? Where are the tweets from your community? And how do you make an effort to use Twitter most effectively for you and your organization?

Formulating a Content Strategy

Brandon Suyeoka | Posted 04.21.2014 | Hawaii
Brandon Suyeoka

Many brands make the mistake of not thinking their strategy through or having none at all. This normally results in underwhelming an audience with content built on one-way conversations.

10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy

Belle Beth Cooper | Posted 01.25.2014 | Technology
Belle Beth Cooper

If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.

Ahoy Trader Joe's! It's Not the Pirate That Is Hurting Your Brand

Reid Wegley | Posted 11.17.2013 | Business
Reid Wegley

When your fans are contributing the only content related to your brand, and apparently getting paid for it, problems will ensue.

Luck Has Nothing to Do With It

Katie Lance | Posted 10.09.2013 | Small Business
Katie Lance

I tell people all the time, I feel so blessed in life and in my business. In the 10 months since I started my own consulting firm, I have been busier than ever.

Is Your Social Media Broken: Time to Get Back to Basics

Kim Garst | Posted 09.16.2013 | Business
Kim Garst

I understand that different people have different skill sets and there are different resources levels available based on the size and type of your company or organization.

How Brands Can Build Engagement on Twitter, According to NASA's Social Media Stars

Ian Cleary | Posted 07.20.2013 | Technology
Ian Cleary

NASA was recently named one of most engaged brands on Twitter. I recently caught up with NASA's Social Media Manager John Yembrick and Deputy Social Media Manager Jason Townsend to find out what exactly they are doing to engage their audience.

The Best Social Media Might Just Be Unofficial: HBO's Girls and Beyond

James Sims | Posted 05.13.2013 | Technology
James Sims

Should more show creators be contractually obligated to write digital versions of story lines to extend the action?

Social Media -- It's Not Just Another Channel

Rob Tarkoff | Posted 03.06.2013 | Business
Rob Tarkoff

Smart brands today realize social media isn't just another channel. It's a new and hugely efficient collaboration machine -- a mechanism for matching talent and knowledge with those who need it.

2013 Prediction: Your Social Media Team Will Add a Dedicated Content Strategist

Matthew Knell | Posted 03.05.2013 | Technology
Matthew Knell

The pressure to produce content that works has never been higher, and it's more necessary than ever to "fail fast," because the next shot at your audience is often just minutes or hours away.

Finding Broadway's Voice on Social Media

James Sims | Posted 02.08.2013 | Arts
James Sims

For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.

Being Strategic With Social Media

Minh Chau | Posted 01.30.2013 | Business
Minh Chau

Organizations -- from government agencies to non- and for-profits -- with a clearly defined strategy are in a better position to alert, engage, and activate their target audiences