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Social Media Tips

Gaming & Gambling in Today's Smartphone Drenched World

Lee Traupel | Posted 04.24.2015 | Weird News
Lee Traupel

Mobile is taking an increasing bite out of our lives - there is no longer any place safe zone from someone next to you texting, gaming, surfing or w...

Twitter Basics: 5 Simple Steps to Get You Started

Mona Shattell | Posted 04.23.2015 | Technology
Mona Shattell

Co-authored by Monica McLemore, PhD, MPH, RN, assistant professor at the University of California San Francisco, and Candace W. Burton, PhD, RN, AFN-B...

Is Weed Going to Be the Next Billion Dollar Buffed Vertical?

Lee Traupel | Posted 04.23.2015 | San Francisco
Lee Traupel

San Francisco's cultural legacy of identifying a need and then fulfilling it with a service is anchored by another Yahoo like web site, with a listing of San Francisco Cannabis Clubs. And, if you don't think there is a local or national market, check out their advertising rates.

Travel Insurance is Now a Prerequisite for a Worry Free Vacation

Lee Traupel | Posted 04.22.2015 | Travel
Lee Traupel

Travel insurance exists to protect you from the slings and arrows of modern travel: lost or stolen luggage, medical issues on the road, unforeseen mishaps of just about any kind -- it can take the sting out of potentially serious issues that can ruin a trip or your financial position.

The Evolution of the Modern Point of Sale System

Lee Traupel | Posted 04.23.2015 | Technology
Lee Traupel

Every business today is dealing with a world that constantly forces a business to think and act "smarter" in order stay abreast of competition and differentiate products and services.

Is the Rise in E-Cigarette Use by Teens a Positive Thing?

Lee Traupel | Posted 04.22.2015 | Healthy Living
Lee Traupel

In this brave new world of everything technology enabled we now have electronic devices that deliver a nicotine-laced fluid, which as/when vaporized...

Reputation Managment Is a Necessity for on the Go Brands

Lee Traupel | Posted 04.22.2015 | Small Business
Lee Traupel

Today, savvy brands embrace online reputation management or risk losing revenue and brand cachet. Many marketing execs and small business owners don't grasp how important online reputation management is to their business.

Boomer Lifestyle Tools and Products for the Post Woodstock Generation

Lee Traupel | Posted 04.17.2015 | Fifty
Lee Traupel

Woodstock it was a mess and don't let anyone tell you different. It was hot, cold, dirty, muddy, and smelly and most of the time you couldn't even hear the music. But, epic nevertheless.

Is Siri Really Going to Replace Your Insurance Agent?

Lee Traupel | Posted 04.17.2015 | Money
Lee Traupel

The business model was predicated upon a small business owner (an "agent") who was active in the community, built relationships up over time and knew most of their customers on a first name basis.

What Are the Five Best Practices for Tweeting From Conferences?

Mona Shattell | Posted 04.15.2015 | Technology
Mona Shattell

Dr. McLemore's good friend and colleague, Steph Herold, Deputy Director for The Sea Change Program developed a set of best practices for use of social media at professional meetings and conferences.

Why Mobile Apps are the New Coin of the Realm for Busy Brands

Lee Traupel | Posted 04.15.2015 | Technology
Lee Traupel

Mobile phone saturation has arrived, regardless of the county, culture or demographics. They are embedded in our lives and an integral part of any marketer's digital reach and strategy.

How the Cloud Is Reshaping Business Communications

Lee Traupel | Posted 04.12.2015 | Business
Lee Traupel

Big enterprise level companies discovered the "cloud" five to seven years ago for lowering costs, reducing head count and enabling virtual teams to work together more cohesively in and outside the company.

The Digital Voice of Philanthropy

Avis Richards | Posted 04.09.2015 | Impact
Avis Richards

For every global concern, there is a philanthropic group eager to combat it. They have their mission, vision and goals perfectly printed on company stationary, and with that, they feel ready to change the world -- but I would like to add one more element for consideration: digital media.

Modern Tools and Vendors Reshaping the Canadian Citizenship Process

Lee Traupel | Posted 04.09.2015 | Small Business
Lee Traupel

Canada has for centuries been known as a county that believes in and supports immigration as a contributor to the core DNA of the country! Each ye...

Transformative Trends Reshaping the Insurance Industry

Lee Traupel | Posted 04.09.2015 | Business
Lee Traupel

The insurance industry is moving into a digital era, with analytics, mobile, the social cloud and privacy issues moving front and center in terms of how they engage with "mobile in hand consumers."

The Best Times to Post on Social Media

Catriona Pollard | Posted 04.06.2015 | Small Business
Catriona Pollard

Posting the right content at the right time can make the difference between getting lots of valuable comments on your post and clicks on your links or no engagement at all. Here are some general guidelines for the best times to post.

The Tech Assault on Traditional Real Estate Is Gaining Minimal Traction With Consumers and Related Fees

Lee Traupel | Posted 04.05.2015 | Small Business
Lee Traupel

During the last 10 plus years the Internet has permeated the bedrock of the U.S. economy. And, the smartphone is accelerating the digital economy in ways that are hard to predict.

Cultivating Brand Romance in Today's Always-on, Distracted World

Lee Traupel | Posted 04.01.2015 | Small Business
Lee Traupel

All start-ups and brands in need have the same marketing challenge. Cost-effectively finding, keeping and motivating customers to support your business, in a world where distraction rules and attention spans are just seconds.

7 Social Media Mistakes Every Company Needs to Avoid

Matthew Collis | Posted 03.25.2015 | Business
Matthew Collis

Are you sure you're doing everything right on social media? Almost every company has a social media presence these days. But that doesn't mean they're all taking advantage of the myriad business benefits social can provide.

Ten 'Less is More' Brand Growth Drivers for Today's Tech-Drenched Landsape

Lee Traupel | Posted 03.22.2015 | Business
Lee Traupel

Technology is baked into every aspect of marketing -- 67 percent of marketing departments plan to increase their spending on tech related marketing: platforms, processes and measurement.

Should You Invest in Alternative Social Media Networks

Brett Relander | Posted 03.19.2015 | Business
Brett Relander

While there are certainly advantages associated with limiting your social media marketing to those sites where you know your audience tends to spend time, you should also consider that you could be missing potential business if you are not willing to consider alternative social media networks.

All Great Brands Start With a Stellar Name: How to Create Yours and Conquer the World

Lee Traupel | Posted 03.18.2015 | Business
Lee Traupel

Every business struggles with naming their company and for good reason. For most of you, it's a process that's unfamiliar, necessitating skills that are at times one off, with not a lot of clear guidelines for finding your way home.

How One New Feature Could Fundamentally Change Social Media

David W. Weaver | Posted 03.17.2015 | Technology
David W. Weaver

Due to the reciprocal nature of social networking, sharing content from others and engaging with your network remains essential. If you are not sharing the work of others, you cannot expect your work to be shared by others.

How to Build Your Online Reputation Using Social Media

Catriona Pollard | Posted 04.20.2015 | Small Business
Catriona Pollard

It is important to manage your business' online reputation to give your business a competitive advantage against others in your industry, build your reputation as a thought leader and expert in your industry and drive engagement and credibility for your business.

Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 04.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."