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Social Media Tips

Nine Great Products for the Always Connected Consumer in Your Life

Lee Traupel | Posted 05.05.2015 | Style
Lee Traupel

Take a trip with me down gadget lane into the world where just about anything a product marketer can dream up is now coming at you complements of today's billion dollar buffed world.

Philippines: A Digital Lifestyle Capital in the Making?

Jonha Revesencio | Posted 05.04.2015 | World
Jonha Revesencio

As of January 2015, Internet penetration around the world has reached a 21% growth from the previous year and now totaling an astounding 42% penetration for both fixed and mobile connections.

Shopping for Insurance Online May Be Boring, But It's Rewarding

Lee Traupel | Posted 05.04.2015 | Money
Lee Traupel

Shopping for insurance online or in person is tricky and I don't want to make this sound like a cake walk, it is not. You need to asks lots of open ended questions when speaking directly with providers and aggregating information pulled from any/all insurance comparison sites. #presson

Have Your App Call My App and Let's Do Business

Lee Traupel | Posted 05.02.2015 | Small Business
Lee Traupel

The financial services industry has embraced technology aggressively to drive customer reach, incremental revenue and branding, the more traditional insurance industry is still behind, but closing fast.

7 Deadly Sins of Social: What Your Brand Is Doing Wrong

Lauren Vaccarello | Posted 04.29.2015 | Business
Lauren Vaccarello

When social media first emerged marketers raced to be the first to master the new channel. We piled on in droves looking for ways to monetize and optimize before knowing exactly what social media really was. In the years since, marketers have learned that social is really just another way to communicate with your customers and prospects.

How To Solve 6 Common Facebook Frustrations

Jan Golden | Posted 04.27.2015 | Fifty
Jan Golden

If you're a Facebook user, you know that Facebook updates their software to introduce new features that claim to improve your experience -- and they do it without warning.

Gaming and Gambling in Today's Smartphone Drenched World

Lee Traupel | Posted 04.29.2015 | Technology
Lee Traupel

Mobile is taking an increasing bite out of our lives - there is no longer any place safe zone from someone next to you texting, gaming, surfing or worse, yapping incessantly about God knows what. I think the next horizon or maybe distraction for many will be gambling on smartphones.

Turning Ideas Into Intellectual Property

Lee Traupel | Posted 04.27.2015 | Small Business
Lee Traupel

Ideas are cheap but tactical execution is not. We all live work in a fiercely competitive world and every idea, concept, or business model has to be carefully shepherded from that first drawing on a napkin to refined product marketing.

Twitter Basics: 5 Simple Steps to Get You Started

Mona Shattell | Posted 04.23.2015 | Technology
Mona Shattell

Co-authored by Monica McLemore, PhD, MPH, RN, assistant professor at the University of California San Francisco, and Candace W. Burton, PhD, RN, AFN-B...

Is Weed Going to Be the Next Billion Dollar Buffed Vertical?

Lee Traupel | Posted 04.23.2015 | San Francisco
Lee Traupel

San Francisco's cultural legacy of identifying a need and then fulfilling it with a service is anchored by another Yahoo like web site, with a listing of San Francisco Cannabis Clubs. And, if you don't think there is a local or national market, check out their advertising rates.

Travel Insurance is Now a Prerequisite for a Worry Free Vacation

Lee Traupel | Posted 04.22.2015 | Travel
Lee Traupel

Travel insurance exists to protect you from the slings and arrows of modern travel: lost or stolen luggage, medical issues on the road, unforeseen mishaps of just about any kind -- it can take the sting out of potentially serious issues that can ruin a trip or your financial position.

The Evolution of the Modern Point of Sale System

Lee Traupel | Posted 05.01.2015 | Technology
Lee Traupel

Every business today is dealing with a world that constantly forces a business to think and act "smarter" in order stay abreast of competition and differentiate products and services.

Is the Rise in E-Cigarette Use by Teens a Positive Thing?

Lee Traupel | Posted 05.04.2015 | Healthy Living
Lee Traupel

In this brave new world of everything technology enabled we now have electronic devices that deliver a nicotine-laced fluid, which as/when vaporized...

Reputation Managment Is a Necessity for on the Go Brands

Lee Traupel | Posted 04.22.2015 | Small Business
Lee Traupel

Today, savvy brands embrace online reputation management or risk losing revenue and brand cachet. Many marketing execs and small business owners don't grasp how important online reputation management is to their business.

Boomer Lifestyle Tools and Products for the Post Woodstock Generation

Lee Traupel | Posted 04.17.2015 | Fifty
Lee Traupel

Woodstock it was a mess and don't let anyone tell you different. It was hot, cold, dirty, muddy, and smelly and most of the time you couldn't even hear the music. But, epic nevertheless.

Is Siri Really Going to Replace Your Insurance Agent?

Lee Traupel | Posted 04.17.2015 | Money
Lee Traupel

The business model was predicated upon a small business owner (an "agent") who was active in the community, built relationships up over time and knew most of their customers on a first name basis.

What Are the Five Best Practices for Tweeting From Conferences?

Mona Shattell | Posted 04.15.2015 | Technology
Mona Shattell

Dr. McLemore's good friend and colleague, Steph Herold, Deputy Director for The Sea Change Program developed a set of best practices for use of social media at professional meetings and conferences.

Why Mobile Apps are the New Coin of the Realm for Busy Brands

Lee Traupel | Posted 04.15.2015 | Technology
Lee Traupel

Mobile phone saturation has arrived, regardless of the county, culture or demographics. They are embedded in our lives and an integral part of any marketer's digital reach and strategy.

How the Cloud Is Reshaping Business Communications

Lee Traupel | Posted 04.12.2015 | Business
Lee Traupel

Big enterprise level companies discovered the "cloud" five to seven years ago for lowering costs, reducing head count and enabling virtual teams to work together more cohesively in and outside the company.

The Digital Voice of Philanthropy

Avis Richards | Posted 04.09.2015 | Impact
Avis Richards

For every global concern, there is a philanthropic group eager to combat it. They have their mission, vision and goals perfectly printed on company stationary, and with that, they feel ready to change the world -- but I would like to add one more element for consideration: digital media.

Modern Tools and Vendors Reshaping the Canadian Citizenship Process

Lee Traupel | Posted 04.09.2015 | Small Business
Lee Traupel

Canada has for centuries been known as a county that believes in and supports immigration as a contributor to the core DNA of the country! Each ye...

Transformative Trends Reshaping the Insurance Industry

Lee Traupel | Posted 04.09.2015 | Business
Lee Traupel

The insurance industry is moving into a digital era, with analytics, mobile, the social cloud and privacy issues moving front and center in terms of how they engage with "mobile in hand consumers."

The Best Times to Post on Social Media

Catriona Pollard | Posted 04.06.2015 | Small Business
Catriona Pollard

Posting the right content at the right time can make the difference between getting lots of valuable comments on your post and clicks on your links or no engagement at all. Here are some general guidelines for the best times to post.

The Tech Assault on Traditional Real Estate Is Gaining Minimal Traction With Consumers and Related Fees

Lee Traupel | Posted 05.01.2015 | Small Business
Lee Traupel

During the last 10 plus years the Internet has permeated the bedrock of the U.S. economy. And, the smartphone is accelerating the digital economy in ways that are hard to predict.

Cultivating Brand Romance in Today's Always-on, Distracted World

Lee Traupel | Posted 04.01.2015 | Small Business
Lee Traupel

All start-ups and brands in need have the same marketing challenge. Cost-effectively finding, keeping and motivating customers to support your business, in a world where distraction rules and attention spans are just seconds.