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Social Media Tips

World Social Media Day - Save the Date: 30 June, 2015

Sarah Cannata | Posted 06.22.2015 | Business
Sarah Cannata

These days, it's hard to imagine a world without social media. A world where hashtagging, trending and Followers means nothing. A world without having a cheeky peek at your Facebook feed at work.

SMA: Social Media Anxiety

LJ Charleston | Posted 06.16.2015 | Technology
LJ Charleston

Like anything we abstain from, sometimes it makes you realize how unimportant it really is. Like hair straighteners, dog walkers and kale.

How to Use the Summer to Jumpstart Your Legal Career

Tamesha Keel | Posted 06.08.2015 | Education
Tamesha Keel

Summer is the elusive time in between semesters when students take a break from law school, but continue to work hard as students of the law. Very quickly, they learn that summers may not be quite as glamorous and relaxing as portrayed.

Your Guide to Social Media Image Dimensions

Catriona Pollard | Posted 05.19.2015 | Business
Catriona Pollard

Social media cover photos and profile pictures create the first impression your audience will get from your brand. They need to look good and say the right thing about you.

How to Ramp Up Your Twitter Engagement

Craig Newmark | Posted 05.14.2015 | Technology
Craig Newmark

My team and I test social networks and social media tools to see what's getting the job done, and here are 4 social media tools (that're free or pretty inexpensive) that might be worth checking out.

It's Not Facebook, It's You: Social Media for Business

Casey Cavanagh | Posted 05.13.2015 | Business
Casey Cavanagh

The problem many business owners face is not that Facebook and other platforms are ineffective -- just that, typically, their approach to it is. It isn't enough to create a Facebook page, schedule posts, sit back and hope the following comes.

Why Visual Content Is a Social Media Secret Weapon

Catriona Pollard | Posted 05.12.2015 | Business
Catriona Pollard

Over the past few years there has been a noticeable shift towards visual social media content online.

5 Benefits of Having a Social Media-Savvy Kid

Common Sense Media | Posted 05.11.2015 | Parents
Common Sense Media

Digital technology allows kids to share their work with a wider audience and even collaborate with far-flung partners (an essential 21st-century skill). If they're really serious, social media can provide essential feedback for kids to hone their craft.

Philippines: A Digital Lifestyle Capital in the Making?

Jonha Revesencio | Posted 05.04.2015 | World
Jonha Revesencio

As of January 2015, Internet penetration around the world has reached a 21% growth from the previous year and now totaling an astounding 42% penetration for both fixed and mobile connections.

7 Deadly Sins of Social: What Your Brand Is Doing Wrong

Lauren Vaccarello | Posted 06.29.2015 | Business
Lauren Vaccarello

When social media first emerged marketers raced to be the first to master the new channel. We piled on in droves looking for ways to monetize and optimize before knowing exactly what social media really was. In the years since, marketers have learned that social is really just another way to communicate with your customers and prospects.

How To Solve 6 Common Facebook Frustrations

Jan Golden | Posted 06.27.2015 | Fifty
Jan Golden

If you're a Facebook user, you know that Facebook updates their software to introduce new features that claim to improve your experience -- and they do it without warning.

Twitter Basics: 5 Simple Steps to Get You Started

Mona Shattell | Posted 06.23.2015 | Technology
Mona Shattell

Co-authored by Monica McLemore, PhD, MPH, RN, assistant professor at the University of California San Francisco, and Candace W. Burton, PhD, RN, AFN-B...

What Are the Five Best Practices for Tweeting From Conferences?

Mona Shattell | Posted 06.14.2015 | Technology
Mona Shattell

Dr. McLemore's good friend and colleague, Steph Herold, Deputy Director for The Sea Change Program developed a set of best practices for use of social media at professional meetings and conferences.

The Digital Voice of Philanthropy

Avis Richards | Posted 06.09.2015 | Impact
Avis Richards

For every global concern, there is a philanthropic group eager to combat it. They have their mission, vision and goals perfectly printed on company stationary, and with that, they feel ready to change the world -- but I would like to add one more element for consideration: digital media.

The Best Times to Post on Social Media

Catriona Pollard | Posted 06.06.2015 | Small Business
Catriona Pollard

Posting the right content at the right time can make the difference between getting lots of valuable comments on your post and clicks on your links or no engagement at all. Here are some general guidelines for the best times to post.

7 Social Media Mistakes Every Company Needs to Avoid

Matthew Collis | Posted 05.25.2015 | Business
Matthew Collis

Are you sure you're doing everything right on social media? Almost every company has a social media presence these days. But that doesn't mean they're all taking advantage of the myriad business benefits social can provide.

Should You Invest in Alternative Social Media Networks

Brett Relander | Posted 05.19.2015 | Business
Brett Relander

While there are certainly advantages associated with limiting your social media marketing to those sites where you know your audience tends to spend time, you should also consider that you could be missing potential business if you are not willing to consider alternative social media networks.

How One New Feature Could Fundamentally Change Social Media

David W. Weaver | Posted 05.17.2015 | Technology
David W. Weaver

Due to the reciprocal nature of social networking, sharing content from others and engaging with your network remains essential. If you are not sharing the work of others, you cannot expect your work to be shared by others.

How to Build Your Online Reputation Using Social Media

Catriona Pollard | Posted 04.20.2015 | Small Business
Catriona Pollard

It is important to manage your business' online reputation to give your business a competitive advantage against others in your industry, build your reputation as a thought leader and expert in your industry and drive engagement and credibility for your business.

10 Quick Tips for Bloggers in 2015

Brian Hanley | Posted 04.11.2015 | Technology
Brian Hanley

Pay attention. Know your audience. Know which topics appeal to your audience. Know which topics don't. Develop posts that answer your audience's most pressing questions. And most importantly, demonstrate your appreciation for the people who follow your blog.

Are You a LinkedIn Dinosaur? It Depends on Your Connection Strategy

Joshua Waldman | Posted 04.07.2015 | Technology
Joshua Waldman

But what might have gone unnoticed is how easy LinkedIn is making it for total stranger to connect with one another, by way of adding new connection features in all sorts of new places; connection features that require just one click.

How to Use Twitter Marketing to Increase Your Expert Status

Catriona Pollard | Posted 04.04.2015 | Business
Catriona Pollard

Twitter can be an incredibly effective tool for positioning you and your business as a market-leading company and expert source of information. Creating that position as an expert requires time and patience.

5 Facts About Social Media Usage Today

Kyle McCarthy | Posted 03.23.2015 | Technology
Kyle McCarthy

What a difference a decade makes. Ten years ago, Facebook launched as a network strictly for college students. However, in 2014 more than half of online adults 65 and over are now using Facebook.

The Key to Infographic Marketing: The Picture Superiority Effect

Randy Krum | Posted 03.22.2015 | Business
Randy Krum

Remember to "Make It Visual" if you want your audience to remember the information about your company's products or services. You don't have to be a professional designer either.

Horyou TV: Can Social Good Videos Go Viral?

Ron Mwangaguhunga | Posted 03.21.2015 | Good News
Ron Mwangaguhunga

High above the west fifties in Manhattan overlooking Fifth avenue the people at Horyou -- pronounced OR-YOW -- are attempting to make social good videos viral. When one thinks of viral videos, social good does not immediately come to mind.