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Social Media Tips

7 Social Media Mistakes Every Company Needs to Avoid

Matthew Collis | Posted 03.25.2015 | Business
Matthew Collis

Are you sure you're doing everything right on social media? Almost every company has a social media presence these days. But that doesn't mean they're all taking advantage of the myriad business benefits social can provide.

Ten 'Less is More' Brand Growth Drivers for Today's Tech-Drenched Landsape

Lee Traupel | Posted 03.22.2015 | Business
Lee Traupel

Technology is baked into every aspect of marketing -- 67 percent of marketing departments plan to increase their spending on tech related marketing: platforms, processes and measurement.

Should You Invest in Alternative Social Media Networks

Brett Relander | Posted 03.19.2015 | Business
Brett Relander

While there are certainly advantages associated with limiting your social media marketing to those sites where you know your audience tends to spend time, you should also consider that you could be missing potential business if you are not willing to consider alternative social media networks.

All Great Brands Start With a Stellar Name: How to Create Yours and Conquer the World

Lee Traupel | Posted 03.18.2015 | Business
Lee Traupel

Every business struggles with naming their company and for good reason. For most of you, it's a process that's unfamiliar, necessitating skills that are at times one off, with not a lot of clear guidelines for finding your way home.

How One New Feature Could Fundamentally Change Social Media

David W. Weaver | Posted 03.17.2015 | Technology
David W. Weaver

Due to the reciprocal nature of social networking, sharing content from others and engaging with your network remains essential. If you are not sharing the work of others, you cannot expect your work to be shared by others.

How to Build Your Online Reputation Using Social Media

Catriona Pollard | Posted 02.18.2015 | Small Business
Catriona Pollard

It is important to manage your business' online reputation to give your business a competitive advantage against others in your industry, build your reputation as a thought leader and expert in your industry and drive engagement and credibility for your business.

Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 02.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."

10 Quick Tips for Bloggers in 2015

Brian Hanley | Posted 02.10.2015 | Technology
Brian Hanley

Pay attention. Know your audience. Know which topics appeal to your audience. Know which topics don't. Develop posts that answer your audience's most pressing questions. And most importantly, demonstrate your appreciation for the people who follow your blog.

Are You a LinkedIn Dinosaur? It Depends on Your Connection Strategy

Joshua Waldman | Posted 02.05.2015 | Technology
Joshua Waldman

But what might have gone unnoticed is how easy LinkedIn is making it for total stranger to connect with one another, by way of adding new connection features in all sorts of new places; connection features that require just one click.

Content Marketing Best Practices for Business Focused Brands

Lee Traupel | Posted 02.05.2015 | Small Business
Lee Traupel

Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...

How to Use Twitter Marketing to Increase Your Expert Status

Catriona Pollard | Posted 02.03.2015 | Business
Catriona Pollard

Twitter can be an incredibly effective tool for positioning you and your business as a market-leading company and expert source of information. Creating that position as an expert requires time and patience.

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 03.30.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 03.15.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 03.14.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

5 Facts About Social Media Usage Today

Kyle McCarthy | Posted 03.23.2015 | Technology
Kyle McCarthy

What a difference a decade makes. Ten years ago, Facebook launched as a network strictly for college students. However, in 2014 more than half of online adults 65 and over are now using Facebook.

The Key to Infographic Marketing: The Picture Superiority Effect

Randy Krum | Posted 03.22.2015 | Business
Randy Krum

Remember to "Make It Visual" if you want your audience to remember the information about your company's products or services. You don't have to be a professional designer either.

Horyou TV: Can Social Good Videos Go Viral?

Ron Mwangaguhunga | Posted 03.21.2015 | Good News
Ron Mwangaguhunga

High above the west fifties in Manhattan overlooking Fifth avenue the people at Horyou -- pronounced OR-YOW -- are attempting to make social good videos viral. When one thinks of viral videos, social good does not immediately come to mind.

5 Things Every Social Media Strategy Needs to Succeed

Catriona Pollard | Posted 03.22.2015 | Business
Catriona Pollard

There is no doubt that social media can be a powerful tool with the potential to connect a business with customers and influencers across the globe. Every day I hear from business owners, "I have all my social media channels set up but how do I actually make them work better so I can achieve my business goals?"

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 03.15.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

Social Media Economies of Scale Start With Your Staff

Lee Traupel | Posted 03.15.2015 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

Social Media Lessons From My 99-Year-Old Great Grandma

David W. Weaver | Posted 03.16.2015 | Technology
David W. Weaver

The extent of her online experience includes a few Skype sessions. She was simply blown away by the fact that I was all the way in Germany, yet able to be on the computer screen in her living room in California.

3 Ways to Use IFTTT to Automate Twitter Growth

Giuseppe Crosti | Posted 03.09.2015 | Technology
Giuseppe Crosti

IFTT is integrated with Google Drive, which means you can populate a drive spreadsheet with Tweets that contain certain key words. We have used it to determine how people were talking about specific products and subjects.

The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results

Lee Traupel | Posted 02.19.2015 | Business
Lee Traupel

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

This Is What Happened When I Put Tinder Aside to Pursue the Girl of My Dreams

Brian Hanley | Posted 02.14.2015 | Technology
Brian Hanley

As Max Frisch said: "Technology [is] the knack of so arranging the world that we don't have to experience it."

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 02.10.2015 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.