When social media first emerged marketers raced to be the first to master the new channel. We piled on in droves looking for ways to monetize and optimize before knowing exactly what social media really was. In the years since, marketers have learned that social is really just another way to communicate with your customers and prospects.
There is no doubt that social media can be a powerful tool with the potential to connect a business with customers and influencers across the globe. Every day I hear from business owners, "I have all my social media channels set up but how do I actually make them work better so I can achieve my business goals?"