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Social Media Tips

Why Feeding Online Trolls Only Feeds Online Trolling

Melissa Schwartz | Posted 11.08.2014 | Media
Melissa Schwartz

On the Internet, a guy in his boxer shorts shouting at the computer in his mother's basement can get as much attention as a senior executive logging in from her Wall Street office.

7 Social Media Psychology Studies That Will Make Your Marketing Smarter

Courtney Seiter | Posted 11.02.2014 | Technology
Courtney Seiter

Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities.

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

Anfernee Chansamooth | Posted 10.25.2014 | Business
Anfernee Chansamooth

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients. Before we get into the specifics let me share some background with you.

Reuse, Repurpose, Recycle: How to Maximize Existing Content, Generate Quick Ideas and Cut Your Blogging Time in Half

Penny C. Sansevieri | Posted 10.23.2014 | Small Business
Penny C. Sansevieri

By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places.

You Do NOT Want To Be The Parent In This Facebook Horror Story

Jennie Shulkin | Posted 10.22.2014 | Fifty
Jennie Shulkin

Just as Facebook strengthens connections between peers, it can also enhance bonds between family members by allowing them to stay updated on each other's lives and maintain contact easily. However, there are many Facebook functions, that if used inappropriately, can drag you across a boundary from which your child or grandchild would have preferred to remain uncrossed.

How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+

Courtney Seiter | Posted 09.16.2014 | Technology
Courtney Seiter

In this post, we'll go over the universal principles of a great social media bio -- regardless of the network. We'll also take a look at the big social media networks -- Twitter, Facebook, LinkedIn and Google+ -- and discover how to make the most of the bio space provided by each.

Stop Blaming the Intern for Social Media Gaffes

Melissa Schwartz | Posted 09.09.2014 | Media
Melissa Schwartz

It happened again. While everyone was out enjoying their Fourth of July holiday, an intern for American Apparel used a photo of the Challenger space shuttle explosion on its Tumblr page, "mistaking the image for a fireworks display."

A Guide to High Quality Social Media Sharing: What, When and How to Share

Courtney Seiter | Posted 09.03.2014 | Technology
Courtney Seiter

Some people just have a knack for finding and crafting the perfect share. The rest of us have to work a little harder. Really, great social media sharing is a skill. And like all other skills, it requires a little strategy.

Marketers "Secret Sauce" for Social Media in 2014

Allie Gray Freeland | Posted 09.01.2014 | Business
Allie Gray Freeland

With new Google algorithms, social advertising, and big data, the online marketing game has been revolutionized. Social media continues to be a way for businesses to get their brand traction and drive conversions. Take a look at some of these "secret sauce" formulas for better social media marketing.

How the Cosmos Teaches Humility to Social Media Show-offs.

Sourav Roy | Posted 08.13.2014 | Media
Sourav Roy

How effortlessly millions of worthless human 'points' have spawned that are nothing more than signboards of hollow egotistic display. So, where is that social element of social media, again? Or did I miss something?

The Power of a Whisper: How to Cut Through the Noise and be HEARD on Social Media

Nika Stewart | Posted 08.09.2014 | Small Business
Nika Stewart

Many of the people whom you follow will click over to your profile to learn more about you. If your profile is compelling and interesting, you've grabbed their attention. They may click over to your website, or follow you back, or engage with you.

Why Businesses Don't Need a Social Media Strategy

Lisa Parkin | Posted 08.06.2014 | Business
Lisa Parkin

Originally posted on BeASocialClimber.com Whether you're a social media expert or completely new to the game, the term social media strategy is pro...

How Marketers Ruined Social Media

Michael Price | Posted 08.01.2014 | Business
Michael Price

When social media was born, businesses and marketers had the greatest opportunity in business history. It was the chance to build an audience, engage ...

Social Media Do's and Don'ts for Bachelorette Parties

Joanne Barken | Posted 07.15.2014 | Weddings
Joanne Barken

Social media makes it easy and instantaneous to share photos with the rest of your bachelorette party group, but posting photos from the event can also create a host of problems.

Most People Are Lurkers in Social Media

Ted Rubin | Posted 07.14.2014 | Business
Ted Rubin

There are many lurkers, searchers and readers who may never interact, or even post, but still have a great deal of value.

When Hashtags #FAIL

Melissa Schwartz | Posted 07.13.2014 | Media
Melissa Schwartz

While our Twitter culture may be mocked by some, it is undeniable in its power.

5 Social Media Listening Tools That Every Business Should Be Using

Simon Tam | Posted 09.11.2014 | Business
Simon Tam

Have you noticed that it's easier to keep your house clean if you work on it a little each day rather than waiting until it gets really bad and needs an overhaul? It's the same with social media and any kind of listening tool.

How to Answer Your Critics

Cara Paiuk | Posted 07.13.2014 | Women
Cara Paiuk

I have observed, with alarming regularity, how the comments sections of online articles become war zones. No one knows each other personally, and the facelessness gives people courage to speak their mind freely without worrying about the consequences.

The New Economics of Caring - and Why Social Media Drives it

Tania Yuki | Posted 07.06.2014 | Technology
Tania Yuki

We share what we care about, or what moves us, with those who we care about to add value to their lives. And when customer opinion can be made so transparent so quickly, it's worthwhile for brands to invest with valuable deposits into their goodwill bank.

Top 6 Tips for Taking Your Cause Mobile

Darian Rodriguez Heyman | Posted 06.24.2014 | Impact
Darian Rodriguez Heyman

Just as most nonprofits initially resisted getting on board with social media, they're also apprehensive to spend the time and resources to devise and implement a mobile strategy. But with over 28 percent of web traffic now coming from mobile devices, the truth is the mobile age isn't coming, it's here.

Can You Follow Too Many On Twitter?

Ari Herzog | Posted 06.15.2014 | Technology
Ari Herzog

It's just another way that businesses foster other businesses, and everyone wins.

Is Your Social Media Failing?

Scott MacFarland | Posted 06.08.2014 | Business
Scott MacFarland

Social media is moving at warp speed and most people who are charged with managing the content and distribution are not well equipped to handle the ever-changing social eco-system.

POLL: Do You Feel Tech-Savvy When It Comes To Using Social Media?

Posted 04.07.2014 | MarloThomas

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Is Your Voice Worth Elevating?

Russell Bishop | Posted 06.03.2014 | Healthy Living
Russell Bishop

In all the social media that you follow, how many messages do you see that are actually worth your time? For that matter, how much value is there in what you are posting? There are very different kinds of value that can be derived from all things social.

Is Social Media Now Part of the CEO's Job?

Alice Korngold | Posted 06.02.2014 | Business
Alice Korngold

Consumers, employees, investors, and members of the broader community look to a company's top leader to understand what that company stands for -- in good times and in bad. With social media, CEOs have a unique opportunity to be tell their story directly, immediately, and openly.