Think of the last time you showed up to meet friends at a cool new restaurant and beat them there. Did you check out the decor? People watch? Peruse the menu? Maybe, but as soon as the tiniest bit of social anxiety or discomfort creeps in, out comes the iPhone...
While a brand used to have to spend zillions of dollars to get its ad on TV or its logo on a billboard, now social media like Twitter make it possible to reach millions of people quickly, without spending millions of dollars.
Consider even the mundane phenomenon of self-serve frozen yogurt. The reason frozen yogurt has become so popular may not be entirely due to its taste, but to the opportunity for constrained creativity.
In this interview with Ira Haberman, Director of Marketing for Atomic Reach, find out some very big mistakes you might be making, how to write so your audience will feel it in their hearts and why SEO doesn't work like it used to.
I really believe that if we stressed to girls that health is more important than beauty, that self-esteem more valuable than sexiness, we could save women from the kind of self-destructive thinking that consumed me growing up.
In my past career in travel ecommerce, one of the key issues I ran into was the extremely structured data format received from traditional reservation systems, which left little room for innovating the booking process.
Could he now be considered part of art history? Or would he start to mean less to the general public and the street art community? I hope not.
Much has been made of the contests for credibility that take place on social media during conflict.
My security concerns over our increasing use of mobile apps, for which we rarely read the permission settings or terms of service, were met with harsh criticism by some who said I was wearing a tinfoil hat and breeding paranoia.
n all cases where I connected with these I folks, I knew up front before we met what the meeting was about and whether it was time sensitive, so I could choose how to prioritize my time as I get meeting invites from prospective employers and other career-influential colleagues.
I've been on the all-writing-all-the-time (more or less) plan for almost a month now and here's what I've learned so far (with a bit about what I'm working on thrown in).
If you take a look at the most successful companies that are purely derivative of the web (as opposed to old companies that have been jammed into the web), you get an interesting (and very valuable) list.
At the end of the day, when you step away from your computer and phone, which posts from the day's romp across the social media landscape stick with you?
Recent U.S. history paints a clear picture of abuses by law enforcement and intelligence agencies, often with the approval of politicians. Despite paternalistic assurances that Americans have no reason to fear their own government, caution is warranted.
If you are an author, you may view getting your website up as a time-suck or annoyance, but that doesn't mean you don't need one. Authors without websites, your careers are like houses without foundations. Not convinced?
No longer are journalists the unique ones receiving and sharing information through paper and ink. Millions of people are now able to reveal news, share footage and tell stories.