All good things must come to an end. And sadly, we're nearing the end of the golden age of organic reach. But there is saving grace. And that hope rests in social advertising.
If you try to have a presence on too many networks, you dilute your efforts and end up delivering -- and receiving -- very little.
Take extra precautions with turkey fryers (be sure the oil used to fry the turkey is the right temperature and always fry outside, in a well-ventilated area.) Don't use water to extinguish a grease fire -- instead, douse the fire with baking soda.
Social media is a tool that allows individuals to improve their lives by interacting with groups -- both with people and with brands -- facilitated by online platforms that erase typical boundaries of time and space.
In July, Johnson announced proudly that he had inked a deal with St. Martin's Press, a veteran New York publisher and part of the global giant Macmillan.
Ferguson is a very small town, and given the media's reluctance to properly cover the story, the recent unrest could not have received national attention without people sharing their stories on Twitter.
Brands and consumers are demanding more of each other. But if you want your brand to get more from consumers, you need to give more. You need to provide things of real value and relevance.
Checking into your social media accounts could be a daily occurrence for you, or perhaps it is something you do morning, noon and night, or even every hour. Everybody uses social media in different ways, but how do you know if you're using it too much?
The fact is that the CIA under America's leaders -- Republican and Democrat -- has been implicated in torture around the globe for at least the past half century.
Comparing how quickly activists came together to form the Civil Rights and Anti-War movements in the '60s, to current sprouting social movements fueled by hashtags like #ICantBreathe, one can observe the exponential amplification value that social media serves in activism today.
From my meditation teacher/practitioner perspective, I see ALL of these aspects as incredibly good, good, good and believe that meditation, dear millennials, is not only something that gels with what you already got goin' on... but it can help you navigate some of your biggest challenges.
Whether you are hopping or planted, you may never get your social media spotlight, or your goldmine of customer intelligence without listening as well.
Remi Paringaux, co-founder of creative agency Meri Media and Post, the first iPad-only fashion magazine, discusses photography, issues with advertisers and the future of fashion and print media in an increasingly digital world.
Best Buy was already a part of the Serial world by sheer chance -- they just chose to acknowledge that connection with a tongue in cheek. The only self-interest that the company can be seen to be pursuing here is relevance, which by no means translates directly into profit.
The challenge must be to extend your liberalism to uncomfortable depths that not only speak to today's crises, but stand the test of time for equality in future generations.
Instead of naturally objectifying ourselves because it's expected, let's actively work on encouraging contributions, insights, ideas and voices.