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Social Purpose

Sustainability Isn't What Your Brand Says; It's What It Does

Karen Manson | Posted 07.10.2015 | Impact
Karen Manson

Recently, at the 2015 Sustainable Brands Conference, I was struck by something Harvard Business Review contributor and the author of "What Great Brands Do," Denise Yohn, showcased on the main stage. Her visual read: "A BRAND IS WHAT YOU DO, AND HOW YOU DO IT."

Micro-Roasted Writing: 3 Mindful Writing Tips to Move Beyond Writer's Block

Mark W. Guay | Posted 10.18.2014 | Healthy Living
Mark W. Guay

You can also use these writing techniques to identify your passion and purpose because all of these writing strategies are meta-cognitive in nature, which is a big fancy word that means you call attention to your thoughts and think about your own thinking.

P&G Blogivation Gives Female Bloggers Tools to be Change Agents for Safe Drinking Water

Jennifer Simckowitz | Posted 05.25.2011 | Impact
Jennifer Simckowitz

The GIVE Health Blogivation is intended to activate the power of female bloggers for the purpose of improving the lives of people in need of clean drinking water.

Social Purpose Becomes the New Social Status in Business

Mitchell Markson | Posted 05.25.2011 | Business
Mitchell Markson

While full-on capitalism may still be our love story (I hear you Michael Moore), a kinder, gentler, more benevolent and yet still profit-driven form of marketing and business is on the rise.